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Shutl: Putting the rocket into delivery

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Guy Westlake
Guy Westlake

Presentation given by Tom Allason, Founder & CEO of Shutl, at Metapack's "Home Delivery Conference 2011", Thursday 17th February 2011.

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Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 11th August 1994 Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 11th August 1994 1st e-Commerce transaction Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Web alla 1994... Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Delivery has not... Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Delivery has not... Shoppers must still wait day(s) for a delivery that occurs at a time that suits the courier company Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Failed deliveries cost e-retail £790m - £1bn pa IMRG, April ‘10 Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines 2/3 cart abandoners cite delivery as reason Royal Mail, ’09 Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive •45% neutral Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive •45% neutral •52% negative Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
Wednesday, 16 February 2011
Wednesday, 16 February 2011
Delivery within 90 minutes of purchase Wednesday, 16 February 2011
Delivery within 90 minutes of purchase Wednesday, 16 February 2011
Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window Wednesday, 16 February 2011
Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window From £FREE* Wednesday, 16 February 2011
Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window From £FREE* *to consumer, from £4.95 to retailer Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines how? Wednesday, 16 February 2011
Hub & Spoke 97% Courier, Express & Parcel Market Wednesday, 16 February 2011
Point to Point 3% Courier, Express & Parcel Market Wednesday, 16 February 2011
Point to Point +3,000 more! 3% Courier, Express & Parcel Market Wednesday, 16 February 2011
Point to Point +3,000 more! 3% Courier, Express & Parcel Market Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shutl is displayed as a branded fulfillment option Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Consumer selects: Now/ Later Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Black on white Reverse (white) on darker tones Please note: The black logo should never ££££ £££ appear on in any ‘dark’ colour background. Quote generated 5 Branding Guidelines from each carrier within Shutl ££ platform, best £££ picked based on price & quality £££ ££££ Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Black on white Reverse (white) on darker tones Please note: The black logo should never ££££ £££ appear on in any ‘dark’ colour background. Quote generated 5 Branding Guidelines from each carrier within Shutl ££ platform, best £££ picked based on price & quality £££ ££££ Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never £££ appear on in any ‘dark’ colour background. Delivery sent via 5 Branding Guidelines API directly into chosen carrier’s transportation management system- like any other delivery SHOP Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shopper receives tracking email enabling them to GPS track courier in real-time as moves from collection to delivery Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. Carrier’s Quality 5 Branding Guidelines Rating updated with quantitative & qualitative feedback. Carriers with higher ratings are able to access more deliveries & higher margins Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shopper receives feedback email after delviery enabling them to rate qualitative aspects of Shutl experience Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines the result Wednesday, 16 February 2011
Feedback Shopper Feedback Wednesday, 16 February 2011
Feedback 50% Shoppers Leaving Feedback 40% 30% 20% Shopper Feedback 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Wednesday, 16 February 2011
Feedback 50% Shoppers Leaving Feedback 40% 30% 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Shopper Feedback Wednesday, 16 February 2011
Feedback 50% Shoppers Leaving Feedback 40% 30% 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Shopper Feedback Ease of Use Value for Money Speed of delivery Delivery Person Wednesday, 16 February 2011
Feedback 50% Shoppers Leaving Feedback 40% 5 30% 4 Feedback Score (0-5*) 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 0% 3 Jan ‘11 2 Shopper Feedback 1 Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Dec ‘10 Jan ‘11 Ease of Use Value for Money Speed of delivery Delivery Person Wednesday, 16 February 2011
Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 Shopper Feedback Wednesday, 16 February 2011
Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 Shopper Feedback Promoters Detractors Passives Wednesday, 16 February 2011
Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 30% 1.0 3 Net Promoter Score (NPS) 20% 0.9 2 10% 0.8 1 Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 0.7 Dec ‘10 0 Dec ‘10 Jan ‘11 Jan ‘11 0.6 0.5 0.3 Shopper Feedback 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 Net Promoter Score (NPS) 0.9 0.8 0.7 Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 2) Average score of 94% Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 2) Average score of 94% Shopper Feedback 0.6 0.5 0.3 0.2 3) 78% NPS 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customers Wednesday, 16 February 2011
Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customers - that might not ordinarily shop with you on-line or in-store Wednesday, 16 February 2011
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery

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  • 2. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 3. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 11th August 1994 Wednesday, 16 February 2011
  • 4. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 11th August 1994 1st e-Commerce transaction Wednesday, 16 February 2011
  • 5. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Web alla 1994... Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 6. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Wednesday, 16 February 2011
  • 7. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Wednesday, 16 February 2011
  • 8. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Delivery has not... Wednesday, 16 February 2011
  • 9. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Delivery has not... Shoppers must still wait day(s) for a delivery that occurs at a time that suits the courier company Wednesday, 16 February 2011
  • 10. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 11. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 12. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Failed deliveries cost e-retail £790m - £1bn pa IMRG, April ‘10 Wednesday, 16 February 2011
  • 13. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines 2/3 cart abandoners cite delivery as reason Royal Mail, ’09 Wednesday, 16 February 2011
  • 14. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
  • 15. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
  • 16. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive •45% neutral Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
  • 17. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive •45% neutral •52% negative Ubervu, Feb ’11- shutl.co.uk/ubervu Wednesday, 16 February 2011
  • 20. Delivery within 90 minutes of purchase Wednesday, 16 February 2011
  • 21. Delivery within 90 minutes of purchase Wednesday, 16 February 2011
  • 22. Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window Wednesday, 16 February 2011
  • 23. Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window From £FREE* Wednesday, 16 February 2011
  • 24. Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window From £FREE* *to consumer, from £4.95 to retailer Wednesday, 16 February 2011
  • 25. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 26. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines how? Wednesday, 16 February 2011
  • 27. Hub & Spoke 97% Courier, Express & Parcel Market Wednesday, 16 February 2011
  • 28. Point to Point 3% Courier, Express & Parcel Market Wednesday, 16 February 2011
  • 29. Point to Point +3,000 more! 3% Courier, Express & Parcel Market Wednesday, 16 February 2011
  • 30. Point to Point +3,000 more! 3% Courier, Express & Parcel Market Wednesday, 16 February 2011
  • 31. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 32. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shutl is displayed as a branded fulfillment option Wednesday, 16 February 2011
  • 33. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 34. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Consumer selects: Now/ Later Wednesday, 16 February 2011
  • 35. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 36. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 37. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Black on white Reverse (white) on darker tones Please note: The black logo should never ££££ £££ appear on in any ‘dark’ colour background. Quote generated 5 Branding Guidelines from each carrier within Shutl ££ platform, best £££ picked based on price & quality £££ ££££ Wednesday, 16 February 2011
  • 38. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Black on white Reverse (white) on darker tones Please note: The black logo should never ££££ £££ appear on in any ‘dark’ colour background. Quote generated 5 Branding Guidelines from each carrier within Shutl ££ platform, best £££ picked based on price & quality £££ ££££ Wednesday, 16 February 2011
  • 39. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 40. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never £££ appear on in any ‘dark’ colour background. Delivery sent via 5 Branding Guidelines API directly into chosen carrier’s transportation management system- like any other delivery SHOP Wednesday, 16 February 2011
  • 41. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 42. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shopper receives tracking email enabling them to GPS track courier in real-time as moves from collection to delivery Wednesday, 16 February 2011
  • 43. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 44. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. Carrier’s Quality 5 Branding Guidelines Rating updated with quantitative & qualitative feedback. Carriers with higher ratings are able to access more deliveries & higher margins Wednesday, 16 February 2011
  • 45. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 46. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shopper receives feedback email after delviery enabling them to rate qualitative aspects of Shutl experience Wednesday, 16 February 2011
  • 47. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 48. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines the result Wednesday, 16 February 2011
  • 49. Feedback Shopper Feedback Wednesday, 16 February 2011
  • 50. Feedback 50% Shoppers Leaving Feedback 40% 30% 20% Shopper Feedback 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Wednesday, 16 February 2011
  • 51. Feedback 50% Shoppers Leaving Feedback 40% 30% 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Shopper Feedback Wednesday, 16 February 2011
  • 52. Feedback 50% Shoppers Leaving Feedback 40% 30% 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Shopper Feedback Ease of Use Value for Money Speed of delivery Delivery Person Wednesday, 16 February 2011
  • 53. Feedback 50% Shoppers Leaving Feedback 40% 5 30% 4 Feedback Score (0-5*) 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 0% 3 Jan ‘11 2 Shopper Feedback 1 Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Dec ‘10 Jan ‘11 Ease of Use Value for Money Speed of delivery Delivery Person Wednesday, 16 February 2011
  • 54. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 Shopper Feedback Wednesday, 16 February 2011
  • 55. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 Shopper Feedback Promoters Detractors Passives Wednesday, 16 February 2011
  • 56. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 30% 1.0 3 Net Promoter Score (NPS) 20% 0.9 2 10% 0.8 1 Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 0.7 Dec ‘10 0 Dec ‘10 Jan ‘11 Jan ‘11 0.6 0.5 0.3 Shopper Feedback 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
  • 57. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 Net Promoter Score (NPS) 0.9 0.8 0.7 Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
  • 58. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
  • 59. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 2) Average score of 94% Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
  • 60. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 2) Average score of 94% Shopper Feedback 0.6 0.5 0.3 0.2 3) 78% NPS 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors Passives Wednesday, 16 February 2011
  • 61. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Wednesday, 16 February 2011
  • 62. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage Wednesday, 16 February 2011
  • 63. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition Wednesday, 16 February 2011
  • 64. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customers Wednesday, 16 February 2011
  • 65. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40 red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note: Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customers - that might not ordinarily shop with you on-line or in-store Wednesday, 16 February 2011