My presentation for an NCPDP educational event on 11/2/10 regarding the future of pharmacy. I focus on how technology is creating challenges and opportunities for the pharmacy business model.
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Business model approaches to survive and thrive ncpdp - final
1. Business Model Approaches to
Survive and Thrive
in the New Economy
George Van Antwerp
Silverlink Communications
2. Change Is The New Constant
Source: The New York Times
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3. The Problem
Commoditization
Limited networks
Lower reimbursement
$4 generics
Free antibiotics
24x7 stores
Drive-thru pharmacy
Direct to employerTransparency
Medicare Part D
Cash cardsDTC marketing90-day fills
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4. Pharmacy Is Evolving
Old Current Emerging / Potential
Refills Adherence Condition Mgmt
Formulary Plan Design Incentives
Manual dispensing On-site automation “Central fill” for refills
RPh / MD phone / fax eRx / clinic ACO / Care team
MD / RPh as SME DIY P2P
Collateral Online tools Apps
Pull Counseling Push Counseling (MTM) Virtual Counseling
Peanut Butter Segmentation Predictive Models
Brands Generics Specialty / Genomics
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18. Sick Of Getting Squeezed?
Differentiate
Outsource non-
core competencies
Justify a premium
Be part of the solution
Be unique
Measure and improve
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19. What I Expect To See
Commercial MTM
Value generated by NRxs and initial
titration with refills handled by
automation and mail
Pharmacies as part of medical home to
augment PCP shortage
Communications increasingly
automated through “apps”
Fewer pharmacies (mail, retail, and
specialty) and limited networks
Greater coordination of retail and PBM
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20. George Van Antwerp
GM, Pharmacy Solutions
Silverlink Communications
gvanantwerp@silverlink.com
www.georgevanantwerp.com
Twitter: @gvanantwerp
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