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Mastering Online Marketing in 10 Minutes

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Gary Wagnon
Gary Wagnon

This document provides a 10 minute daily social media plan and tips for online marketing. It suggests spending 5 minutes on Facebook, 2 minutes scanning industry news on Google Reader, and 3 minutes on LinkedIn questions. It also recommends using the Slideshare app on Facebook, answering questions on LinkedIn to build expertise, monitoring mentions on YourBuzz.com, capturing leads from the website and social media with contests or reports, avoiding generic marketing phrases, and using real customer photos instead of stock images to generate more leads.

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Ninja Marketing Dojo Mastering Online Marketing
10 Minute Daily Social Media Plan 5 Minutes -- Scan your Facebook Wall, add comments and create status update   2 Minutes -- Scan Google Reader and Alerts for important industry info.   3 Minutes -- Scan LinkedIn Questions for pertinent questions  
Facebook Slideshare App Add the Slideshare App to your Facebook business page. Upload a slide presentation about your business to be your "silent salesman".
LinkedIn Answers One of the hidden gems in LinkedIn is Answers. Answer questions in your industry and become known as an expert.
YourBuzz.com Nice aggregator tool to monitor mentions and create a scorecard to monitor SM progress.
Local Directory Sites
Local Directory Listing
Local Directory Sites
Lead Capture Capture Email Addresses from Website, Blog and Social Media. Give them some incentive to give you their email. ● Contest ● Poll ● Free Report ● Give Away a Prize ● Special Promotion for subscribers
Blogging = Results
Avoid Gobbledygook These phrases have been overused and should be avoided.   Next Generation Industry Standard Flexible Turnkey World Class Well Positioned Robust Enterprise Class Scalable Extensive Easy to Use Breakthrough Cutting Edge Market Leading Ground Breaking Best of breed Mission Critical
Stock Images vs Real Images Marketing Experiments performed a test comparing the use of stock photography verses real imagery on a website and each of their effects on lead generation. What they found was that photos of real people out-performed the stock photos by 95%. Why? Because stock images tend to be irrelevant. Resist the temptation to use photos of fake smiling business people!

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Mastering Online Marketing in 10 Minutes

  • 1. Ninja Marketing Dojo Mastering Online Marketing
  • 2. 10 Minute Daily Social Media Plan 5 Minutes -- Scan your Facebook Wall, add comments and create status update   2 Minutes -- Scan Google Reader and Alerts for important industry info.   3 Minutes -- Scan LinkedIn Questions for pertinent questions  
  • 3. Facebook Slideshare App Add the Slideshare App to your Facebook business page. Upload a slide presentation about your business to be your "silent salesman".
  • 4. LinkedIn Answers One of the hidden gems in LinkedIn is Answers. Answer questions in your industry and become known as an expert.
  • 5. YourBuzz.com Nice aggregator tool to monitor mentions and create a scorecard to monitor SM progress.
  • 9. Lead Capture Capture Email Addresses from Website, Blog and Social Media. Give them some incentive to give you their email. ● Contest ● Poll ● Free Report ● Give Away a Prize ● Special Promotion for subscribers
  • 11. Avoid Gobbledygook These phrases have been overused and should be avoided.   Next Generation Industry Standard Flexible Turnkey World Class Well Positioned Robust Enterprise Class Scalable Extensive Easy to Use Breakthrough Cutting Edge Market Leading Ground Breaking Best of breed Mission Critical
  • 12. Stock Images vs Real Images Marketing Experiments performed a test comparing the use of stock photography verses real imagery on a website and each of their effects on lead generation. What they found was that photos of real people out-performed the stock photos by 95%. Why? Because stock images tend to be irrelevant. Resist the temptation to use photos of fake smiling business people!