1. SEO Webinar:
The Myth & Math about SEO
Thanks for joining us. We will begin at:
11:00 am PST
12:00 pm MTN
1:00 pm CST
2:00 pm EST
Toll: +1 (484) 589-1011
Access Code: 242-582-135

2. Today’s Webinar
• Will the webinar be recorded and can I get a copy?
- Yes. Please email seo@webmarketing123.com.
• Want to tweet or follow us?
- Use hashtag #WM123
- Follow @webmarketing123
- Follow @TravisLowSEO
• Want to learn more?
- Contact us for a free site analysis. Details at end of webinar.
#WM123

3. Myth vs. Truth
There are various myths about SEO out there –
How do you know what to believe?
1 Know your trusted resources
2 Stay up to date with the latest SEO news
• Search Engine Land: http://searchengineland.com/
• SEOmoz: http://www.seomoz.org/
• Search Engine Roundtable: http://www.seroundtable.com/
3 Understand your competitors are thinking about this too
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4. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

5. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

6. 1 Inbound Links
Myth:
All links are equal.
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7. 1 Inbound Links
Truth:
All links are NOT the same in value.
Develop natural, relevant inbound links over time:
• Do not use reciprocal links. Google knows these are easy, fast links to create.
• There is a key difference between 1-way (good) and reciprocal links (bad)
• Create high quality links from different reputable sources
o Directories, Articles, Syndications, Press Release sites, Blogs
• Build ~ 30-50 inbound links/month
• Don’t get penalized by the search engines!
#WM123

8. 1 Inbound Links
Math Behind the Truth:
• Tool to Use: Google Webmaster Tools
o See which links are going to your site
o Run a ranking report to check on
keyword performance
• Reciprocal links are useless;
they do not help and can only hurt
• Best Practices:
o Create links within your rich content
o Create anchor text
o Create links out of keywords
o Create links from outside sources, serving as relevant reference to your site
#WM123

9. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

10. 2 Website Content
Myth:
Your site content should be packed with keywords.
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11. 2 Website Content
Truth:
Your content should be developed naturally, with a focus on
only a few keywords per page.
Create a well-developed home for your keywords in site content:
• “Stuffing” keywords is not helpful to your visitors,
Google, or to your website’s keyword ranks
Google spiders, or to your visitors
• To sustain a positive, easy-to-use interface,
you can employ a dropdown on the page
Ex: Salesforce
o Include more instances of your keyword
o Allows for more content that Google will
crawl, while preserving the page experience
#WM123

12. 2 Website Content
Math Behind the Truth:
• Tool to Use: Your website pages, source code
• Naturally written copy builds SEO strength, and is a favorite to Google spiders
• Best Practices:
o Implement unique, routinely updated, keyword-rich 300 – 500 words per page
o Include 2-3 instances of a keyword on each page of your site for optimal results
o Google spiders don’t spend much time
crawling content in the meta tags anymore
#WM123

13. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

14. 3 Keywords
Myth:
You should focus on a few general keywords to rank #1 on.
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15. 3 Keywords
Truth:
Broad keywords are very competitive and may get you less
qualified traffic.
Target unique keywords and keyword phrases to distinguish your
product / service:
• Today, the percentage of long-tail search traffic is increasing (close to 70%)
• Use the “drill up” method instead of “drill down”
o Optimize from Specific/Exact  Broad
• Not all traffic is good traffic
o Qualified visitors are the key
o Average Time on Site
o Bounce Rate
o Page Visits
• Don’t miss the boat by optimizing on broad keywords first – big mistake!
#WM123

16. 3 Keywords
Math Behind the Truth:
• Tool to Use: Google External
Keyword Tool
• Long-tail keywords are best to
start with, then move up to broader
terms
• Best Practices:
o Long-tail keywords will bring
more qualified traffic to your site
o Closely analyze the trends
in page visits, bounce rate,
and average time on site
#WM123

17. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

18. 4 SEO Results
Myth:
I can expect results from my SEO strategy within 1 month.
**Food for Thought**
How long would it take you to memorize a report, fully understand it, and file it
correctly in an incredibly large database?
#WM123

19. 4 SEO Results
Truth:
SEO work is never finished.
Turnaround time to see real results is about 3-6 months.
Google is always learning and the world is always changing:
• Your competitors are creating new
content and links (new products, services,
updates). This can affect your results!
• Google likes to read new content and
come back for more visits to learn your
full site “theme”
• Your goal should be to consistently
improve qualified traffic to your site and
grow your conversion rates
#WM123

20. 4 SEO Results
Math Behind the Truth:
• Tool to Use: Google Analytics
• In your Analytics, you can interpret you goal health and measurable data
• Best Practices:
o Identify your trends
o Focus in on your wins
o Investigate your weak spots
o Make hypotheses
o Take action
#WM123

21. 1 Inbound Links
How many links do I need? Are all links created equal?
2 Website Content
Should I “stuff” keywords into my meta content and site content?
3 Keywords
How do you choose the right keywords? Are broad keywords good?
4 SEO Results
How long does SEO take before I can see results? What should I expect?
5 Long Term Sustainment
How much time per month do I need to dedicate to my SEO campaign?
#WM123

22. 5 Long Term Sustainment
Myth:
SEO is a project that has a starting and ending point.
#WM123

23. 5 Long Term Sustainment
Truth:
To become the king of your castle and
maintain your standing with the search engines,
you need to keep SEO going.
#WM123

24. 5 Long Term Sustainment
Math Behind the Truth:
• Tool to Use: Website cache
• In your cache, the date and time that
Google last crawled your site is recorded
• Best Practices:
o Google visits your site generally once
a week
o Google needs time to absorb
information
about your site
o Your competitors are doing the same
thing - thus, improvements in
your ranking movement will take time
o SEO is a natural process
#WM123

25. Key Takeaways
1 Myth – There are many myths out there that can be misleading.
Truth – It is important to demystify the false beliefs in order to get
2
real results.
Math – Take advantage of the tools and knowledge you have
3 at your fingertips (most of it free!) to give you the insight you
need to move forward and closer to achieving online success.
#WM123

26. Contact us for a Free Site Analysis
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
- Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to discover your website
Please contact:
seo@webmarketing123.com
#WM123

27. Thank You!