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@properties
Market Share Totals                                                                                    At Properties




MLS: 2            Date: 01/01/2009 - 05/29/2009     Type: Broker         Status: Sold            Price: All                              Construction Type: All             Bedrooms: All   Bathrooms: All
Property Types:   Residential: (Attached Single)
All MLS:


BrokerMetrics®                                                                                           1 of 2                                                                                      05/29/09
                                             Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
Market Share Totals                                                                                         At Properties
                                                                                           Total $ Volume

                                                                                                                                                                                    Prod       Prod
                                                                                                                                                Market              Avg           Agents     Agents
    #                Name                   List #             List $        Sell #             Sell $       Total #             Total $       Share %             Price    DOM   (Total)   (Search)      Ofcs
    1 Coldwell Banker Residential Br          911       268,880,675            686       195,303,615          1,597        464,184,290             13.82        290,660     130    2,113        766         47
    2 @properties                             429       172,697,154            406       149,038,252            835        321,735,406              9.58        385,312      83      506        341          5
    3 Koenig & Strey GMAC Real Estat          273       104,556,489            250       102,705,406            523        207,261,895              6.17        396,294     108      524        285         30
    4 Baird & Warner Residential Sal          334        95,524,876            374       106,795,730            708        202,320,606              6.02        285,764     115    1,085        447         32
    5 Rubloff                                 131        53,686,325            109        48,713,540            240        102,399,865              3.05        426,666      96      143         93          5
    6 Prudential Preferred Properties         120        44,332,945            116        44,569,631            236         88,902,576              2.65        376,706     115      289        139          8
    7 Sudler                                  114        43,202,789             85        32,110,238            199         75,313,027              2.24        378,457     106      153        107          8
    8 NONMEM - Not supplied by the               0                   0         213        68,186,385            213         68,186,385              2.03        320,124     148        0          2          1
    9 Dream Town Realty                         31         9,111,550           166        50,881,878            197         59,993,428              1.79        304,535      97       89         76          1
   10 Equity Brokerage Services                 52       30,650,633             27        16,857,877             79         47,508,510              1.41        601,374      24        3          2          1


Subtotals/Averages                          2,395       822,643,436          2,432       815,162,552          4,827      1,637,805,988             48.76        339,301     112    4,905       2,258       138

MLS Totals/Averages                         6,793     1,679,461,638          6,793     1,679,461,638         13,586      3,358,923,276            100.00        247,234     105   17,176       6,970     1,829




BrokerMetrics®                                                                                      2 of 2                                                                                             05/29/09
                                        Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
Market Share Totals                                                                                    At Properties




MLS: 2            Date: 01/01/2009 - 05/29/2009     Type: Broker         Status: Sold            Price: All                              Construction Type: All             Bedrooms: All   Bathrooms: All
Property Types:   Residential: (Attached Single)
Cities:           Chicago


BrokerMetrics®                                                                                           1 of 2                                                                                      05/29/09
                                             Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
Market Share Totals                                                                                         At Properties
                                                                                           Total $ Volume

                                                                                                                                                                                    Prod       Prod
                                                                                                                                                Market              Avg           Agents     Agents
    #                Name                   List #             List $        Sell #             Sell $       Total #             Total $       Share %             Price    DOM   (Total)   (Search)      Ofcs
    1 @properties                             424       171,560,154            384       144,102,752            808        315,662,906             14.93        390,672      81      506        334          5
    2 Coldwell Banker Residential Br          419       170,771,531            294       113,089,396            713        283,860,927             13.42        398,122     161    1,792        291         36
    3 Koenig & Strey GMAC Real Estat          206        89,439,051            188        89,910,096            394        179,349,147              8.48        455,201      98      369        192         17
    4 Baird & Warner Residential Sal          159        61,160,806            159        65,593,576            318        126,754,382              5.99        398,599     101      915        193         22
    5 Rubloff                                 130        53,659,825            107        48,128,540            237        101,788,365              4.81        429,487      96      143         93          5
    6 Prudential Preferred Properties           96       38,556,945             89        36,519,096            185         75,076,041              3.55        405,816     111      233         99          6
    7 Sudler                                  108        42,013,239             81        31,547,238            189         73,560,477              3.48        389,209     106      153        101          8
    8 Dream Town Realty                         31         9,111,550           160        49,761,628            191         58,873,178              2.78        308,237      97       89         73          1
    9 NONMEM - Not supplied by the               0                   0          98        49,641,918             98         49,641,918              2.35        506,550     166        0          2          1
   10 Equity Brokerage Services                 52       30,650,633             27        16,857,877             79         47,508,510              2.25        601,374      24        3          2          1


Subtotals/Averages                          1,625       666,923,734          1,587       645,152,117          3,212      1,312,075,851             62.04        408,492     109    4,203       1,380       102

MLS Totals/Averages                         3,098     1,057,399,966          3,098     1,057,399,966          6,196      2,114,799,932            100.00        341,317     102   11,190       2,939       914




BrokerMetrics®                                                                                      2 of 2                                                                                             05/29/09
                                        Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
Market Share Totals                                                                                    At Properties




MLS: 2            Date: 01/01/2009 - 05/29/2009     Type: Broker         Status: Sold            Price: All                              Construction Type: All             Bedrooms: All   Bathrooms: All
Property Types:   Residential: (Attached Single)
MLS Areas:        8008


BrokerMetrics®                                                                                           1 of 2                                                                                      05/29/09
                                             Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
Market Share Totals                                                                                         At Properties
                                                                                             Total # Units

                                                                                                                                                                                    Prod       Prod
                                                                                                                                                Market              Avg           Agents     Agents
    #                Name                   List #             List $        Sell #             Sell $       Total #             Total $       Share %             Price    DOM   (Total)   (Search)      Ofcs
    1 @properties                               71       42,774,725             52        29,044,042            123         71,818,767             12.01        583,892      89      506         74          5
    2 Koenig & Strey GMAC Real Estat            58       39,767,218             50        41,243,389            108         81,010,607             10.55        750,098     113      204         69          5
    3 Coldwell Banker Residential Br            51       29,389,337             43        25,630,698             94         55,020,035              9.18        585,320     115      844         63         13
    4 Baird & Warner Residential Sal            47       26,405,200             39        29,692,391             86         56,097,591              8.40        652,298      91      509         67         12
    5 Rubloff                                   31       13,941,500             30        16,965,553             61         30,907,053              5.96        506,673     110      141         40          4
    6 Prudential Preferred Properties           17         8,016,000            22          8,902,271            39         16,918,271              3.81        433,802     123      194         28          4
    7 Sudler                                    21       10,597,401             17          6,767,401            38         17,364,802              3.71        456,968     107      126         25          5
    8 Dream Town Realty                          4         1,624,500            31        12,784,893             35         14,409,393              3.42        411,697     125       89         28          1
    9 Belgravia Realty Group, LLC               24       21,661,952               0                  0           24         21,661,952              2.34        902,581      45        2          1          1
   10 Jameson Realty Group                      13         8,094,583              9         3,454,375            22         11,548,958              2.15        524,953      95       96         17          1


Subtotals/Averages                            337       202,272,416            293       174,485,013            630        376,757,429             61.53        598,028     103    2,711        412         51

MLS Totals/Averages                           512       270,846,178            512       270,846,178          1,024        541,692,356            100.00        528,996      96    4,804        669        246




BrokerMetrics®                                                                                      2 of 2                                                                                             05/29/09
                                        Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
Market Share Totals                                                                                    At Properties




MLS: 2            Date: 01/01/2009 - 05/29/2009     Type: Broker         Status: Sold            Price: All                              Construction Type: All             Bedrooms: All   Bathrooms: All
Property Types:   Residential: (Attached Single)
Cities:           Chicago


BrokerMetrics®                                                                                           1 of 2                                                                                      05/29/09
                                             Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
Market Share Totals                                                                                              At Properties
                                                                      Sold Price to Original Price (List Side)

                                                                                                                                                             Prod          Prod                    % Prod
                                                              Original $           Sold $                                                                  Agents        Agents                    Agents
    #                  Name                     List #       (List-Side)       (List-Side)     SP/OP %        Avg Price         DOM       MLS IDs          (Total)      (Search)    Difference    (Search)   Ofcs
   54 @properties                                  424     176,605,630       171,560,154             97.1        404,623           79           782            506           334          172         66.0     5
   60 Coldwell Banker Residential Br               419     176,442,664       170,771,531             96.8        407,569         193          2,779          1,792           291        1,501         16.2    36
  127 Dream Town Realty                             31        9,740,398         9,111,550            93.5        293,921           58           133             89            73           16         82.0     1
  164 Koenig & Strey GMAC Real Estat               206      97,210,243        89,439,051             92.0        434,170           94           711            369           192          177         52.0    17
  183 Rubloff                                      130      58,977,995        53,659,825             91.0        412,768           94           225            143            93           50         65.0     5
  185 Prudential Preferred Properties               96      42,400,952        38,556,945             90.9        401,635         107            412            233            99          134         42.5     6
  196 Baird & Warner Residential Sal               159      67,729,894        61,160,806             90.3        384,659         103          1,414            915           193          722         21.1    22
  211 Sudler                                       108      47,196,580        42,013,239             89.0        389,011         115            351            153           101           52         66.0     8
        NONMEM - Not supplied by the MLS              0                0                 0                                                         0              0            2            -2                 1


Subtotals/Averages                               1,573     676,304,356       636,273,101             94.1        404,497         119          6,807          4,200          1,378       2,822         32.8   101

MLS Totals/Averages                              3,098 1,134,067,708 1,057,399,966                   93.2        341,317         102         19,586        11,190           2,939       8,251         26.3   914




BrokerMetrics®                                                                                      2 of 2                                                                                              05/29/09
                                        Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
LuxuryPortfolio.com Site Statistics
       First Quarter 2009
our mission
• Give listings exposure to a large sphere of
  international buyers and sellers

• Increase the likelihood that international buyers will
  be attracted to your firm

• Deliver a marketing program that delivers tangible
  results at the best possible value

• Associate & network with the finest, most reputable
  and powerful group of brokers
Leading Real Estate Companies of the World™

  Largest network of independently
  owned real estate companies in
  the world…
  700 members / 5,500 offices
  145,000 associates worldwide
  Representing over 35
  countries
more top sales associates
 18
 16
 14                                                                          Luxury
                                                                             Portfolio
 12
                                                                             Sotheby's
 10
   8                                                                         Christie's
   6
   4                                                                         Previews

   2
   0
More top sales associate and teams by volume than any other
franchise organization or luxury network
Source: Wall Street Journal / RealTrends top 200 agent roster, November 8, 2008
more luxury property inventory

12000

10000                                                         Luxury
                                                              Portfolio
8000                                                          Sotheby's
6000
                                                              Christie's
4000
                                                              Previews
2000

     0
More $1M+ listings displayed than either the Sotheby’s,
Christie’s or Coldwell Banker Previews websites.
Source: Trendgraphix website inventory comparison: Dec 2008
Most Market Share
                                            US + International


   40

   35

   30

   25                                                            Luxuryportfolio.com
                                                                 Sothebysrealty.com
   20
                                                                 ColdwellBankerPreviews.com
   15                                                            Christiesgreatestates.com

   10

    5

    0
                              Market Share



Source: Mintel International Website Survey 4.1.09
The Most US $1M+ Listings


 14,000

 12,000

 10,000
                                                     Luxuryportfolio.com
   8,000                                             Sothebysrealty.com
                                                     ColdwellBankerPreviews.com
   6,000
                                                     Christiesgreatestates.com

   4,000

   2,000

        0
                             US Listings $1M+



Source: Mintel International Website Survey 4.1.09
American Express Publishing




 The Wealth Study
Affluent Spend Most Time Online

Recent study show the top income tier
spent nearly 6 more hours online/wk than
those who earn $150K to $249,999.
The Power of the Internet*
 Compare
 prices         59%
 Compare
 products       56%

 Buy            37%                           20 %
                                VS.           Does not
                                             play a role
 Find Store     24%
        * Average across all 15 categories tested
Role of the Internet
                 - Real Estate: Primary Home -

                                        Discretionary Income
                                    $125K-     $250K-
                        Total       $249K       $499K      $500K+
                         %            %           %          %

Compare Products         63          71         60          60

Compare Prices           63          68         67          59

Find an Agent/Agency     14           9         17          14

Buy                      6            6          5          6

Does Not Play A Role     16          11         14          20
our web success
 Viewers spend over 10 minutes viewing over 30
      properties during an average visit

    We score in the top 10 on search engines

 33% of our traffic comes from high net worth print
                   publications

All properties appear on the Wall Street Journal
       site: www.realestatejournal.com
“Chicago Luxury
Homes For Sale”
Page 1, Pos. 1
First Quarter 2009
  Total Inventory (currently marketed) - $36 Billion
  Average Property - $2,291,866

Traffic
  Average Traffic/Month – 102,000
  Total 1.2 Million Visits/year

Leads
  Inquiries to Brokers/Agents Q1 2008 vs Q1 2009 = +18%

Engagement
  Increased engagement & amount of time on site (11:00)
  Less “bounces”

Excellent Google Placement
Placing pg 1, position 1 for generic & long tail, across geographies
First Quarter 2009

 LuxuryPortfolio.com Currently Displays:
       205 Properties priced $10,000,000+
       802 Properties priced $5,000,000+

 Greatest Overall Market Share – US + International*:
       Luxuryportfolio.com                  37.45%
       Sothebysrealty.com                   27.75%
       ColdwellBankerPreviews.com           18.49%
       Christiesgreatestates.com            16.31%

 The most US listings over $1M vs competition:
      Luxuryportfolio.com                   12,368
      Sothebysrealty.com                    8,034
      ColdwellBankerPreviews.com            6,089
      Christiesgreatestates.com             5,690

Source: Mintel International Website Survey 4.1.09
Our Global Reach
Current listings in 45 States, 24 Countries

Traffic to site averages 200+ Countries per month

Top countries visiting the site are:
    US, Canada, UK, Australia, Italy, Germany, Switzerland,
    France, Spain, New Zealand, Mexico, Brazil,
    Netherlands, S. Africa, Ireland, India and Brazil.

As a result of our international approach with multiple
currencies (60+) and translations in 9 languages.
traffic from 200+ countries monthly
 •   Argentina        •   Estonia          •   Pakistan
 •   Australia        •   Fiji             •   Peru
 •   Austria          •   Finland France   •   Poland
 •   Bahrain          •   German           •   Portugal
 •   Belgium          •   Greece           •   Romania
 •   Bermuda          •   Honduras         •   Russia
 •   Brazil           •   Hong Kong        •   Saudi Arabia
 •   Bulgaria         •   Hungary          •   Singapore
 •   Canada           •   India            •   Slovenia
 •   Chile            •   Indonesia        •   South Africa
 •   China            •   Ireland          •   Spain
 •   Colombia         •   Israel           •   Sweden
 •   Costa Rica       •   Italy            •   Switzerland
 •   Croatia          •   Japan            •   Thailand
 •   Cypress          •   Luxembourg       •   Turkey
 •   Czech Republic   •   Malaysia         •   United Arab
 •   Denmark          •   Mexico               Emerites
 •   Denmark          •   Netherlands      •   United
 •   Dominican        •   New Zealand          Kingdom
     Republic         •   Norway           •   United States
 •   Egypt                                 •   Yugoslavia
In 2008 over 22,000 cities visited
      LuxuryPortfolio.com
Seller Reports & Luxe Analytics™
• Create seller reports on web activity and either
  print or e-mail to your clients via Luxe Xchange
• Luxe Analytics data includes exposures, views,
  which language, currency, and country of origin
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@properties Chicago Near North Luxury Presentation

  • 2. Market Share Totals At Properties MLS: 2 Date: 01/01/2009 - 05/29/2009 Type: Broker Status: Sold Price: All Construction Type: All Bedrooms: All Bathrooms: All Property Types: Residential: (Attached Single) All MLS: BrokerMetrics® 1 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 3. Market Share Totals At Properties Total $ Volume Prod Prod Market Avg Agents Agents # Name List # List $ Sell # Sell $ Total # Total $ Share % Price DOM (Total) (Search) Ofcs 1 Coldwell Banker Residential Br 911 268,880,675 686 195,303,615 1,597 464,184,290 13.82 290,660 130 2,113 766 47 2 @properties 429 172,697,154 406 149,038,252 835 321,735,406 9.58 385,312 83 506 341 5 3 Koenig & Strey GMAC Real Estat 273 104,556,489 250 102,705,406 523 207,261,895 6.17 396,294 108 524 285 30 4 Baird & Warner Residential Sal 334 95,524,876 374 106,795,730 708 202,320,606 6.02 285,764 115 1,085 447 32 5 Rubloff 131 53,686,325 109 48,713,540 240 102,399,865 3.05 426,666 96 143 93 5 6 Prudential Preferred Properties 120 44,332,945 116 44,569,631 236 88,902,576 2.65 376,706 115 289 139 8 7 Sudler 114 43,202,789 85 32,110,238 199 75,313,027 2.24 378,457 106 153 107 8 8 NONMEM - Not supplied by the 0 0 213 68,186,385 213 68,186,385 2.03 320,124 148 0 2 1 9 Dream Town Realty 31 9,111,550 166 50,881,878 197 59,993,428 1.79 304,535 97 89 76 1 10 Equity Brokerage Services 52 30,650,633 27 16,857,877 79 47,508,510 1.41 601,374 24 3 2 1 Subtotals/Averages 2,395 822,643,436 2,432 815,162,552 4,827 1,637,805,988 48.76 339,301 112 4,905 2,258 138 MLS Totals/Averages 6,793 1,679,461,638 6,793 1,679,461,638 13,586 3,358,923,276 100.00 247,234 105 17,176 6,970 1,829 BrokerMetrics® 2 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 4. Market Share Totals At Properties MLS: 2 Date: 01/01/2009 - 05/29/2009 Type: Broker Status: Sold Price: All Construction Type: All Bedrooms: All Bathrooms: All Property Types: Residential: (Attached Single) Cities: Chicago BrokerMetrics® 1 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 5. Market Share Totals At Properties Total $ Volume Prod Prod Market Avg Agents Agents # Name List # List $ Sell # Sell $ Total # Total $ Share % Price DOM (Total) (Search) Ofcs 1 @properties 424 171,560,154 384 144,102,752 808 315,662,906 14.93 390,672 81 506 334 5 2 Coldwell Banker Residential Br 419 170,771,531 294 113,089,396 713 283,860,927 13.42 398,122 161 1,792 291 36 3 Koenig & Strey GMAC Real Estat 206 89,439,051 188 89,910,096 394 179,349,147 8.48 455,201 98 369 192 17 4 Baird & Warner Residential Sal 159 61,160,806 159 65,593,576 318 126,754,382 5.99 398,599 101 915 193 22 5 Rubloff 130 53,659,825 107 48,128,540 237 101,788,365 4.81 429,487 96 143 93 5 6 Prudential Preferred Properties 96 38,556,945 89 36,519,096 185 75,076,041 3.55 405,816 111 233 99 6 7 Sudler 108 42,013,239 81 31,547,238 189 73,560,477 3.48 389,209 106 153 101 8 8 Dream Town Realty 31 9,111,550 160 49,761,628 191 58,873,178 2.78 308,237 97 89 73 1 9 NONMEM - Not supplied by the 0 0 98 49,641,918 98 49,641,918 2.35 506,550 166 0 2 1 10 Equity Brokerage Services 52 30,650,633 27 16,857,877 79 47,508,510 2.25 601,374 24 3 2 1 Subtotals/Averages 1,625 666,923,734 1,587 645,152,117 3,212 1,312,075,851 62.04 408,492 109 4,203 1,380 102 MLS Totals/Averages 3,098 1,057,399,966 3,098 1,057,399,966 6,196 2,114,799,932 100.00 341,317 102 11,190 2,939 914 BrokerMetrics® 2 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 6. Market Share Totals At Properties MLS: 2 Date: 01/01/2009 - 05/29/2009 Type: Broker Status: Sold Price: All Construction Type: All Bedrooms: All Bathrooms: All Property Types: Residential: (Attached Single) MLS Areas: 8008 BrokerMetrics® 1 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 7. Market Share Totals At Properties Total # Units Prod Prod Market Avg Agents Agents # Name List # List $ Sell # Sell $ Total # Total $ Share % Price DOM (Total) (Search) Ofcs 1 @properties 71 42,774,725 52 29,044,042 123 71,818,767 12.01 583,892 89 506 74 5 2 Koenig & Strey GMAC Real Estat 58 39,767,218 50 41,243,389 108 81,010,607 10.55 750,098 113 204 69 5 3 Coldwell Banker Residential Br 51 29,389,337 43 25,630,698 94 55,020,035 9.18 585,320 115 844 63 13 4 Baird & Warner Residential Sal 47 26,405,200 39 29,692,391 86 56,097,591 8.40 652,298 91 509 67 12 5 Rubloff 31 13,941,500 30 16,965,553 61 30,907,053 5.96 506,673 110 141 40 4 6 Prudential Preferred Properties 17 8,016,000 22 8,902,271 39 16,918,271 3.81 433,802 123 194 28 4 7 Sudler 21 10,597,401 17 6,767,401 38 17,364,802 3.71 456,968 107 126 25 5 8 Dream Town Realty 4 1,624,500 31 12,784,893 35 14,409,393 3.42 411,697 125 89 28 1 9 Belgravia Realty Group, LLC 24 21,661,952 0 0 24 21,661,952 2.34 902,581 45 2 1 1 10 Jameson Realty Group 13 8,094,583 9 3,454,375 22 11,548,958 2.15 524,953 95 96 17 1 Subtotals/Averages 337 202,272,416 293 174,485,013 630 376,757,429 61.53 598,028 103 2,711 412 51 MLS Totals/Averages 512 270,846,178 512 270,846,178 1,024 541,692,356 100.00 528,996 96 4,804 669 246 BrokerMetrics® 2 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 8. Market Share Totals At Properties MLS: 2 Date: 01/01/2009 - 05/29/2009 Type: Broker Status: Sold Price: All Construction Type: All Bedrooms: All Bathrooms: All Property Types: Residential: (Attached Single) Cities: Chicago BrokerMetrics® 1 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 9. Market Share Totals At Properties Sold Price to Original Price (List Side) Prod Prod % Prod Original $ Sold $ Agents Agents Agents # Name List # (List-Side) (List-Side) SP/OP % Avg Price DOM MLS IDs (Total) (Search) Difference (Search) Ofcs 54 @properties 424 176,605,630 171,560,154 97.1 404,623 79 782 506 334 172 66.0 5 60 Coldwell Banker Residential Br 419 176,442,664 170,771,531 96.8 407,569 193 2,779 1,792 291 1,501 16.2 36 127 Dream Town Realty 31 9,740,398 9,111,550 93.5 293,921 58 133 89 73 16 82.0 1 164 Koenig & Strey GMAC Real Estat 206 97,210,243 89,439,051 92.0 434,170 94 711 369 192 177 52.0 17 183 Rubloff 130 58,977,995 53,659,825 91.0 412,768 94 225 143 93 50 65.0 5 185 Prudential Preferred Properties 96 42,400,952 38,556,945 90.9 401,635 107 412 233 99 134 42.5 6 196 Baird & Warner Residential Sal 159 67,729,894 61,160,806 90.3 384,659 103 1,414 915 193 722 21.1 22 211 Sudler 108 47,196,580 42,013,239 89.0 389,011 115 351 153 101 52 66.0 8 NONMEM - Not supplied by the MLS 0 0 0 0 0 2 -2 1 Subtotals/Averages 1,573 676,304,356 636,273,101 94.1 404,497 119 6,807 4,200 1,378 2,822 32.8 101 MLS Totals/Averages 3,098 1,134,067,708 1,057,399,966 93.2 341,317 102 19,586 11,190 2,939 8,251 26.3 914 BrokerMetrics® 2 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
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  • 13. our mission • Give listings exposure to a large sphere of international buyers and sellers • Increase the likelihood that international buyers will be attracted to your firm • Deliver a marketing program that delivers tangible results at the best possible value • Associate & network with the finest, most reputable and powerful group of brokers
  • 14. Leading Real Estate Companies of the World™ Largest network of independently owned real estate companies in the world… 700 members / 5,500 offices 145,000 associates worldwide Representing over 35 countries
  • 15. more top sales associates 18 16 14 Luxury Portfolio 12 Sotheby's 10 8 Christie's 6 4 Previews 2 0 More top sales associate and teams by volume than any other franchise organization or luxury network Source: Wall Street Journal / RealTrends top 200 agent roster, November 8, 2008
  • 16. more luxury property inventory 12000 10000 Luxury Portfolio 8000 Sotheby's 6000 Christie's 4000 Previews 2000 0 More $1M+ listings displayed than either the Sotheby’s, Christie’s or Coldwell Banker Previews websites. Source: Trendgraphix website inventory comparison: Dec 2008
  • 17. Most Market Share US + International 40 35 30 25 Luxuryportfolio.com Sothebysrealty.com 20 ColdwellBankerPreviews.com 15 Christiesgreatestates.com 10 5 0 Market Share Source: Mintel International Website Survey 4.1.09
  • 18. The Most US $1M+ Listings 14,000 12,000 10,000 Luxuryportfolio.com 8,000 Sothebysrealty.com ColdwellBankerPreviews.com 6,000 Christiesgreatestates.com 4,000 2,000 0 US Listings $1M+ Source: Mintel International Website Survey 4.1.09
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  • 21. American Express Publishing The Wealth Study
  • 22. Affluent Spend Most Time Online Recent study show the top income tier spent nearly 6 more hours online/wk than those who earn $150K to $249,999.
  • 23. The Power of the Internet* Compare prices 59% Compare products 56% Buy 37% 20 % VS. Does not play a role Find Store 24% * Average across all 15 categories tested
  • 24. Role of the Internet - Real Estate: Primary Home - Discretionary Income $125K- $250K- Total $249K $499K $500K+ % % % % Compare Products 63 71 60 60 Compare Prices 63 68 67 59 Find an Agent/Agency 14 9 17 14 Buy 6 6 5 6 Does Not Play A Role 16 11 14 20
  • 25. our web success Viewers spend over 10 minutes viewing over 30 properties during an average visit We score in the top 10 on search engines 33% of our traffic comes from high net worth print publications All properties appear on the Wall Street Journal site: www.realestatejournal.com
  • 26. “Chicago Luxury Homes For Sale” Page 1, Pos. 1
  • 27. First Quarter 2009 Total Inventory (currently marketed) - $36 Billion Average Property - $2,291,866 Traffic Average Traffic/Month – 102,000 Total 1.2 Million Visits/year Leads Inquiries to Brokers/Agents Q1 2008 vs Q1 2009 = +18% Engagement Increased engagement & amount of time on site (11:00) Less “bounces” Excellent Google Placement Placing pg 1, position 1 for generic & long tail, across geographies
  • 28. First Quarter 2009 LuxuryPortfolio.com Currently Displays: 205 Properties priced $10,000,000+ 802 Properties priced $5,000,000+ Greatest Overall Market Share – US + International*: Luxuryportfolio.com 37.45% Sothebysrealty.com 27.75% ColdwellBankerPreviews.com 18.49% Christiesgreatestates.com 16.31% The most US listings over $1M vs competition: Luxuryportfolio.com 12,368 Sothebysrealty.com 8,034 ColdwellBankerPreviews.com 6,089 Christiesgreatestates.com 5,690 Source: Mintel International Website Survey 4.1.09
  • 29. Our Global Reach Current listings in 45 States, 24 Countries Traffic to site averages 200+ Countries per month Top countries visiting the site are: US, Canada, UK, Australia, Italy, Germany, Switzerland, France, Spain, New Zealand, Mexico, Brazil, Netherlands, S. Africa, Ireland, India and Brazil. As a result of our international approach with multiple currencies (60+) and translations in 9 languages.
  • 30. traffic from 200+ countries monthly • Argentina • Estonia • Pakistan • Australia • Fiji • Peru • Austria • Finland France • Poland • Bahrain • German • Portugal • Belgium • Greece • Romania • Bermuda • Honduras • Russia • Brazil • Hong Kong • Saudi Arabia • Bulgaria • Hungary • Singapore • Canada • India • Slovenia • Chile • Indonesia • South Africa • China • Ireland • Spain • Colombia • Israel • Sweden • Costa Rica • Italy • Switzerland • Croatia • Japan • Thailand • Cypress • Luxembourg • Turkey • Czech Republic • Malaysia • United Arab • Denmark • Mexico Emerites • Denmark • Netherlands • United • Dominican • New Zealand Kingdom Republic • Norway • United States • Egypt • Yugoslavia
  • 31. In 2008 over 22,000 cities visited LuxuryPortfolio.com
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  • 35. Seller Reports & Luxe Analytics™ • Create seller reports on web activity and either print or e-mail to your clients via Luxe Xchange • Luxe Analytics data includes exposures, views, which language, currency, and country of origin