This presentation shows the marketshare dominance, Days on Market advantage, as well as the Luxury Marketing initiatives that @properties controls in the Chicago real estate market.
13. our mission
• Give listings exposure to a large sphere of
international buyers and sellers
• Increase the likelihood that international buyers will
be attracted to your firm
• Deliver a marketing program that delivers tangible
results at the best possible value
• Associate & network with the finest, most reputable
and powerful group of brokers
14. Leading Real Estate Companies of the World™
Largest network of independently
owned real estate companies in
the world…
700 members / 5,500 offices
145,000 associates worldwide
Representing over 35
countries
15. more top sales associates
18
16
14 Luxury
Portfolio
12
Sotheby's
10
8 Christie's
6
4 Previews
2
0
More top sales associate and teams by volume than any other
franchise organization or luxury network
Source: Wall Street Journal / RealTrends top 200 agent roster, November 8, 2008
16. more luxury property inventory
12000
10000 Luxury
Portfolio
8000 Sotheby's
6000
Christie's
4000
Previews
2000
0
More $1M+ listings displayed than either the Sotheby’s,
Christie’s or Coldwell Banker Previews websites.
Source: Trendgraphix website inventory comparison: Dec 2008
17. Most Market Share
US + International
40
35
30
25 Luxuryportfolio.com
Sothebysrealty.com
20
ColdwellBankerPreviews.com
15 Christiesgreatestates.com
10
5
0
Market Share
Source: Mintel International Website Survey 4.1.09
18. The Most US $1M+ Listings
14,000
12,000
10,000
Luxuryportfolio.com
8,000 Sothebysrealty.com
ColdwellBankerPreviews.com
6,000
Christiesgreatestates.com
4,000
2,000
0
US Listings $1M+
Source: Mintel International Website Survey 4.1.09
22. Affluent Spend Most Time Online
Recent study show the top income tier
spent nearly 6 more hours online/wk than
those who earn $150K to $249,999.
23. The Power of the Internet*
Compare
prices 59%
Compare
products 56%
Buy 37% 20 %
VS. Does not
play a role
Find Store 24%
* Average across all 15 categories tested
24. Role of the Internet
- Real Estate: Primary Home -
Discretionary Income
$125K- $250K-
Total $249K $499K $500K+
% % % %
Compare Products 63 71 60 60
Compare Prices 63 68 67 59
Find an Agent/Agency 14 9 17 14
Buy 6 6 5 6
Does Not Play A Role 16 11 14 20
25. our web success
Viewers spend over 10 minutes viewing over 30
properties during an average visit
We score in the top 10 on search engines
33% of our traffic comes from high net worth print
publications
All properties appear on the Wall Street Journal
site: www.realestatejournal.com
27. First Quarter 2009
Total Inventory (currently marketed) - $36 Billion
Average Property - $2,291,866
Traffic
Average Traffic/Month – 102,000
Total 1.2 Million Visits/year
Leads
Inquiries to Brokers/Agents Q1 2008 vs Q1 2009 = +18%
Engagement
Increased engagement & amount of time on site (11:00)
Less “bounces”
Excellent Google Placement
Placing pg 1, position 1 for generic & long tail, across geographies
28. First Quarter 2009
LuxuryPortfolio.com Currently Displays:
205 Properties priced $10,000,000+
802 Properties priced $5,000,000+
Greatest Overall Market Share – US + International*:
Luxuryportfolio.com 37.45%
Sothebysrealty.com 27.75%
ColdwellBankerPreviews.com 18.49%
Christiesgreatestates.com 16.31%
The most US listings over $1M vs competition:
Luxuryportfolio.com 12,368
Sothebysrealty.com 8,034
ColdwellBankerPreviews.com 6,089
Christiesgreatestates.com 5,690
Source: Mintel International Website Survey 4.1.09
29. Our Global Reach
Current listings in 45 States, 24 Countries
Traffic to site averages 200+ Countries per month
Top countries visiting the site are:
US, Canada, UK, Australia, Italy, Germany, Switzerland,
France, Spain, New Zealand, Mexico, Brazil,
Netherlands, S. Africa, Ireland, India and Brazil.
As a result of our international approach with multiple
currencies (60+) and translations in 9 languages.
30. traffic from 200+ countries monthly
• Argentina • Estonia • Pakistan
• Australia • Fiji • Peru
• Austria • Finland France • Poland
• Bahrain • German • Portugal
• Belgium • Greece • Romania
• Bermuda • Honduras • Russia
• Brazil • Hong Kong • Saudi Arabia
• Bulgaria • Hungary • Singapore
• Canada • India • Slovenia
• Chile • Indonesia • South Africa
• China • Ireland • Spain
• Colombia • Israel • Sweden
• Costa Rica • Italy • Switzerland
• Croatia • Japan • Thailand
• Cypress • Luxembourg • Turkey
• Czech Republic • Malaysia • United Arab
• Denmark • Mexico Emerites
• Denmark • Netherlands • United
• Dominican • New Zealand Kingdom
Republic • Norway • United States
• Egypt • Yugoslavia
31. In 2008 over 22,000 cities visited
LuxuryPortfolio.com
32.
33.
34.
35. Seller Reports & Luxe Analytics™
• Create seller reports on web activity and either
print or e-mail to your clients via Luxe Xchange
• Luxe Analytics data includes exposures, views,
which language, currency, and country of origin