http://mindpersuasion.com/
Instincts are incredibly powerful, but most people don't realize how powerful they are. Which means you can easily take charge of pretty much any situation when you simply know which buttons to push. Learn More : http://mindpersuasion.com/frame-control/
14. Think about the last time you
"cheated" on a diet, or promised
yourself you weren't going to eat or
drink something, but you did anyway.
15. Just before you ate it, you likely told
yourself some "story" that sounded
"logical" at the time.
16. But since you saw clear evidence of
what you were doing, it's easy to see
this was just a rationalization.
17. But when we rationalize other instincts
that we don't acknowledge, we really
tend to believe the rationalization as if
it's the real reason driving our
behavior, and not the underlying
instinct.
19. We end up saying, "Well, it sounded
like a good idea at the time."
20. What this really means is our instincts
were driving our behavior, and our
rationalizations for that behavior
seemed logical enough.
21. Because we are deeply social
creatures, two of the most powerful
instincts that tend to operate outside
of our conscious awareness are social
proof and authority.
22. People that are in positions of
authority can say the craziest things,
and people will believe them as if
they're self-evident logic.
23. The strange thing about authority is
that it's not something that can be
given to you.
24. It has to be something that you simply
assume to be true.
25. And since 99.99% of the people would
be TERRIFIED of taking any kind of
leadership role, assuming that position
is pretty easy.