1. Creative Angle Marketing, 2012
Social Media Works for Business
It’s a force, not a fad
Gwynne Wade
Creative Angle Marketing

2. Creative Angle Marketing, 2012
“While social media is not the silver bullet that some
pundits claim it to be, it is an extremely important and
relatively low cost touch point that has a direct impact
on sales and positive word of mouth.
Companies not actively engaging are missing a huge
opportunity and are saying something to consumers –
intentionally or unintentionally – about how willing
they to engage on consumers’ terms.”
Josh Mendelsohn, VP Chadwick Martin Bailey
Boston based market research company

3. Creative Angle Marketing, 2012
Offline Activities are Moving Online
• ¾ of U.S. adults (164M) are internet users
• Over 35% of U.S. consumers spend more than 3 hours online every day
• 46% of daily searches are for products and services
• 20% of monthly Google searches are for local businesses
Sources: Blogher Apr 2011, Pew Research May 2010, U.S. Census bureau May, 2011, The Media Audit, Oct 2010, Google May 2010

4. Creative Angle Marketing, 2012
Inbound Marketing Brings Customers for B2C Companies
Our B2C company has acquired
a customer through this channel
Age 21-35 =
53%
71% of U.S.
Age 36-50 =
population 1.6B search
20%
on Facebook queries/day 120M users
65% of and growing
~50% logged 460K new
internet users
in each day accounts/day 69% of users
read a blog
daily make > $60K
Sources: Hubspot State of Inbound Marketing Report, 2011

5. Creative Angle Marketing, 2012
Social Media is Influential
• U.S. Internet users spend 3x time on social media and blogs than
they do on email
• Almost 2/3 of internet users use a social network regularly
• 65% of companies have acquired customers through Facebook
• Twitter users are younger, better educated and have higher
incomes than the general population
– 52% female/ 48% male – 26% make more than $75K/year
– 27% are age 35-44 – 30% are age 26-34
– 67% of brand followers purchase from that brand
– 79% of brand followers are more likely to recommend that brand
• 49% of B2C companies use Twitter and generate 2x the number of
leads compared to those that don’t
Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company,
Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010

6. Creative Angle Marketing, 2012
SMBs Use & Benefit from Social Media
Gowalla 3%
FourSquare 9%
MySpace 19% SMBs use social media to
YouTube 27% promote their businesses
Yelp 32%
Twitter 40%
LinkedIn 58%
Facebook 70%
0% 10% 20% 30% 40% 50% 60% 70% 80%
57% of SMBs say social media
is beneficial to their business
Sources: Merchant Circle Feb 2011, Ad-Ology Research Nov 2011

7. Creative Angle Marketing, 2012
Blogging Gets Your Company Found
• In 2010, 65% of internet users reported reading a blog daily
• 46% read blogs more than once a day
• 39% of U.S. companies use blogs for marketing purposes
• Companies that blog have 55% more website visitors
• Companies that blog generate 88% more leads/month
• Blog early and often – Blog reading, link sharing, and
commenting all peak before 10:00 a.m.
Bottom line: If Google can’t find you, no one else will be able to either:
Companies that blog have 434% more indexed pages
and 97% more inbound links
More indexed pages = Substantially more leads ($$$)
Sources: Hubspot, State of Inbound Marketing Lead Generation Report
2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010

8. Creative Angle Marketing, 2012
The Bottom Line:
Your customers and prospects are
online.
What’s stopping you?

9. Creative Angle Marketing, 2012
THANK YOU!
Gwynne Wade
gwynne@creativeanglemarketing.com
www.creativeanglemarketing.com
908-236-4136
If you like this, you can follow me:
www.facebook.com/ gwynne wade
www.twitter.com/ @gwynnewade

10. Creative Angle Marketing, 2012
We are Social Networking Regardless of Age
100%
90%
90%
81% 82%
80%
72%
70%
60% 58%
52%
50%
40%
31%
30%
20%
10%
0%
12-17 YO 18-24 YO 25-34 YO 35-44 YO 45-54 YO 55-64 YO 65+ YO
U.S. Social Networking Penetration by Age
Sources: Emarketer, Feb 2011

11. Creative Angle Marketing, 2012
Inbound marketing brings customers
Our company has acquired a
customer through this channel
Sources: Hubspot State of Inbound Marketing Report, 2011