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Psychology & Message Design
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Model NOISE NOISE NOISE NOISE NOISE
Psychological Factors ,[object Object],[object Object],* I am not a psychologist
Motivation ,[object Object],[object Object],[object Object],[object Object]
Motivation: Challenge Level ,[object Object],[object Object]
Motivation ,[object Object],[object Object],[object Object],[object Object]
Perception ,[object Object],[object Object],[object Object]
Pre-attentive ,[object Object],[object Object],[object Object],[object Object]
Scream out the first thing you see
example
example 2
example 3
Emergent properties ,[object Object],[object Object]
Selection and Organization ,[object Object],[object Object],[object Object],[object Object]
Chunking Example ABCNBCIBM Easy to chunk GXWAMMEMP Harder to chunk
Interpretation ,[object Object],[object Object]
Personal Prototypes Example
Advance Organizer ,[object Object],[object Object]
Advance Organizer Example ,[object Object],[object Object],[object Object],[object Object]
Personal Prototypes Example 2
Domains of Learning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Domains ,[object Object],[object Object],[object Object]
End of Psychology & Message Design

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