Apppromo presentation at Adtech NYC Nov 2013 - How to Launch a Newsstand Publication- A Case History of the launch of Travel+Escape Spring 2013

1. Launching a Digital Magazine- A Case History of Travel + Escape
Gary Yentin
App-Promo
Ad-Tech NYC
November 6th 2013

2. App-Promo background
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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3. Leaders in Mobile Strategy, Monetization & Marketing
helping you succeed in the business of mobile and apps

4. GARY YENTIN, CEO & Founder, App-Promo
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Gary Yentin is a senior mobile executive,
with over fifteen years of experience
managing strategy sales, product,
marketing, operations, and technology for
established media entertainment, and
technology companies.
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For the last ten years Gary has focused on
mobile technologies, including content
development and distribution having
worked for m-Qube in the capacity of
Vice President, and mobile advertising
having worked with Admob, Enpocket,
Nokia, Quattro and Jumptap.
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In the last three years, Gary has focused
on the business of mobile applications,
discovery, distribution and monetization
and is CEO and Founder of the award
winning agency- www.app-promo.com.
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Follow him @Apppromo or find him at
http://www.linkedin.com/in/gyentin
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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5. Travel + Escape
Case History
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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6. Launching a Digital MagazineA Case History of Travel + Escape
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Launching a Digital Magazine- A Case History of Travel + Escape
Spring 2013
Global Launch
Newsstand Publication
Created in Adobe DSP
Limited Tracking Abilities
www.app-promo.com
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7. Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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8. Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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9. Launching a Digital Magazine- A Case History of Travel + Escape
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10. Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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11. Goals for Launch
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Achieve a Top 10 Newsstand ranking
Goal of 25,000 downloads of Free Trial
Purchase to Conversion rate of 5%
Campaign duration 2 weeks
Budget $50K
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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12. Results Achieved
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Achieved a Top 3 Newsstand ranking
45,000 downloads of Free Trial
38% Free trial to issue download
6% conversion to purchase
733 Media Agencies/PR pickup
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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13. APP STORE RANKING
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Top 10 Newsstand App
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#1 Travel Newsstand App
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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14. ASO (APP STORE OPTIMIZATION)
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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15. PUBLIC RELATIONS OUTREACH
Featured in :-
733 Media Agencies
• Huffington Post
• Wall Street Journal
• CBC/CTV News
• Techvibes
• 148 Apps
• Folio Magazine
• Publishing Executive
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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16. BLOGGER OUTREACH
Blogger Outreach:•
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Over 450 Bloggers
Over 20 Discovery Apps
iOS and Travel focused
Magazine Publisher Blogs
Launching a Digital Magazine- A Case History of Travel + Escape
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17. SOCIAL-FACEBOOK
Launching a Digital Magazine- A Case History of Travel + Escape
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18. SOCIAL-TWITTER
Launching a Digital Magazine- A Case History of Travel + Escape
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19. SOCIAL-YOUTUBE
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Over 100,000 views
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High clicks-throughs
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Launching a Digital Magazine- A Case History of Travel + Escape
YOUTUBE important part
of social strategy
Difficult to measure
conversion
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20. PAID MEDIA
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Over 8.3 M impressions delivered
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Working with Multiple Ad Networks
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Average CTR of 2.7%
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Campaign was over 10 days
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Over 45K downloads
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Optimization is key test and tweak
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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21. Tips on Launching your App
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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22. Solving the Discovery Puzzle
Prelaunch Marketing
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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23. App Store Optimization
ASO
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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24. Solving the Discovery Puzzle
(SEO+ASO)
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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25. Solving the Discovery Puzzle
Social/Grass Roots
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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26. Solving the Discovery Puzzle
Paid Mobile Advertising
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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27. Maintaining Rank
Engagement
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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28. Solving the Discovery Puzzle
(Software Updates)
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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29. App Marketing Summary
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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30. APP MARKETING RECOMMENDATIONS
Online Landing Pages
Mobile Landing Page
Social Networks: Twitter & Facebook
Paid Media: Mobile, Search, Social
Paid Reviews
PR & Blogger Outreach
Price Promotions
Launching a Digital Magazine- A Case History of Travel + Escape
www.app-promo.com
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31. contact us
Mobile: 416-464-2223
Email: gary@app-promo.com
Web: www.app-promo.com
Twitter: @AppPromo
Facebook: www.facebook/apppromo