16. To get publicity about your problems and efforts Get widespread media coverage To send a message to a decision maker about what you want To get more people involved in your organization To develop the skills of your members To show the strength of your group
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30. When just two reporters show up When your spokesperson calls in sick When your A/V resources fail. When circumstances suddenly change When your spokesperson is caught off-guard