1. Offline Marketing
for your Blog
by Ginger Arboleda

2. Why Offline?
Filipinos
Filipinos
on
Online
POPULATION
Facebook
29.7MM
22.6MM
Population of the
Phils.: 91.9 MM

3. Time Spent Online
Here are some online statistics from comScore 2010:
A person spends around 46.2 minutes online daily.
Sleep will be roughly around 8 hours.
The avg person spends 15 hours & 14 minutes
OFFLINE.

4. How to Market Offline
• Offline marketing can be done so many ways.
8 simple ways to market
your blogs OFFLINE.

5. #1: Talk to People about your Blog
• It all starts with making people know that your
blog actually exists
• You can start with friends and family

6. #2: Project Professionalism
• Know the vision/mission of your blog by heart
• Create your job title
• Prepare business cards
• Have a consistent look

7. Sample Business Cards

8. Sample Business Cards

9. Sample Business Cards

10. Sample Business Cards

11. #3: Get out of your comfort zone
• Be adventurous!
• Hang out with new people
• Explore new industries

12. #4: Build Friendships with other
people in the industry
• You can share and learn new things from these
people
• You can build partnerships in the future that
would make you more credible
and more established

13. #5: Create Promotional Materials
• Use this for brand awareness
• Simple giveaways that people can see and use
• Doesn’t have to be ‘bongga’

14. #6: Schedule Speaking Engagements
• Start small
• You can start doing it at your place of work, or
you can organize a small get together with
friends who want to go into blogging

15. #7: Look for Brands that you believe
in and offer free services
• This is for building a portfolio that
advertisers will be able to see in the future
• Don’t be afraid of
making cold calls

16. #8: Create “Win-Win” Partnerships
• Don’t get into the game
because you think clients
don’t know better
• Create value

18. Ginger Arboleda
Marketing Director
ManilaReviews.com /ManilaFitness.com
GingerArboleda.com
Manila Blogs Family
Email Address: ginger@manilareviews.com
Twitter account: @manilareviews or @gymger80
Plurk: http://www.plurk.com/manilareviews