In this workshop, we explored 3 facets of corporate social media strategy: (1) using social media for online reputation management, (2) social media for SEO, and (3) enterprise level social media API integration, such as using Facebook Connect.
53. User Data Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Locaiton X X X X X Social Graph X X X X X More X X X X
SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
Want people to see your content Returns users Monetize that content – short-term and/or long-term
It ’ s interactive It ’ s not just a top-down medium It ’ s also a bottom-up one And a peer-to-peer one … It doesn ’ t just let brand talk to consumers It also let ’ s consumers talk to brands And other consumers …
30 different things that can show up in a blended result We’ll focus on the ones available to us Can’t all afford/need a website Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody
Now blogging is something that should have its own workshop – or maybe several. But I’m going to quickly discuss: - Why they’re such a powerful Social Medium - And the kind of content they’re good for in a professional setting
Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody Big 3 is not necessarily their size, but their IMPORTANCE
Audience: right social news site Content Strategy: reconciling branded content