This presentation tells the story behind the community of the Amsterdam Museum, showing how the Amsterdam Museum connects the stories that are collected in the neighborhoods to the web and the museum. Using our experience with the exhibition ‘Johan and I’ (which uses memories of people on their meeting(s) with Johan Cruijff), we share what we achieved in this exhibition and what will be the next steps.

1. Crowdsourcing the city
Marijke Oosterbroek
m.oosterbroek@amsterdammuseum.nl
/moosterbroek
Hester Gersonius
h.gersonius@amsterdammuseum.nl
/hestergersonius

33. Memory
of
North
Memory
of
South
Memory
of
West
Memory
of
East
Hart

34. Memory
of
North
Memory
of
East
Memory
of
South
Memory
of
West Hart

35. Memory
of
North
Memory
of
East
Memory
of
South
Memory
of
West Hart

37. AM 2020

38. The Amsterdam Museum brings the history of
the city to life for a large and diverse audience.
The Amsterdam Museum challenges residents
and visitors to deepen their relationship with
the city.
Mission

39. In 2020, the Amsterdam Museum is an open and
accessible museum that increases bonding
with and between the diverse population
groups of Amsterdam and acts as 'meeting
point' of the city. We want to achieve this by
putting on target specific exhibitions, activities
and events, both within and outside the walls
of the museum.
Vision

40. 1. Inviting; the museum is as open and transparent as possible
2. Narrative; the museum uses accessible and attractive
techniques to tell the story
3. Participatory; visitors are mobilized to participate and add
their own ideas and stories to those of the city and the
museum
4. Binding; the museum makes a contribution to the binding of
the residents with their city and between the residents
themselves
5. Sustainability; the museum invests in long-term yields
Key concepts

42. • "You need to shoot, otherwist you can't
score."
• "Every downside, has is upside."
• "They may not hang beautiful goals in a
museum, but it’s still art."
Cruijffian statements

68. What's next?