Monthly Greater Food August 15 edition. A representative magazine of NGO sector.

1. Inside:
NGO’s profiles
Activities & events
Projects & programs
Case studies & Success Stories
Awareness Raising Material
Achievements & Awards
GreaterGood
The NGO W rld
A magazine of
EDITION
August 2015

2. FB: greater.g www.greatergood.pk
Printed by:
Jaiza Printers, Old Ghalla Mandi, Outside Bohar Gate Multan
Published and Distributed by:
Greater Good House, Chah Jattu Wala , Vehari Road, Multan
Editorial Board
Chief Editor: Zafar Iqbal
Muhammad ArshadEditor:
Shakeel Ahmed, Naeem Abbas, Somaira KianiSub-Editors:
Rashid MehmoodDesign & Layout:

3. Islamabad NGO's DeclarationIslamabad NGO's Declaration
The Nonprofit of the Future
Message from MASOOD AKBAR Chairman The Masood International Group
Ground Breaking Ceremony TABA Center for Coordination & DevelopmentTABA Center for Coordination & Development
E-E-Learning Reached Balochistan
HANDS Emergency Response
From Selfie to Unselfish
Save the Children
Two NGOs lost their UN consultative status for speaking against Pakistan
Barkat Project for Poverty Alleviation
Creating Movement for Right to Education in AJK
Islamabad NGO's Declaration
The Nonprofit of the Future
Message from MASOOD AKBAR Chairman The Masood International Group
Ground Breaking Ceremony TABA Center for Coordination & Development
E-Learning Reached Balochistan
HANDS Emergency Response
From Selfie to Unselfish
Save the Children
Two NGOs lost their UN consultative status for speaking against Pakistan
Barkat Project for Poverty Alleviation
Creating Movement for Right to Education in AJK
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4. th
27 February 2015. Representatives of more than 500
NGOs (local & international) all across Pakistan gathered
at NCRD Islamabad to celebrate World NGO Day 2015.
This was second event in row since 2014 when The NGO
World celebrated the day in Pakistan. The NGO World
managed different types of activities to celebrate the
dayincluding;
a. A Conference with sessions on different
important aspects especially, sustainability
issues of NGOs, effective use of ICTs & social
media by NGOs and challenges to the sector.
Experienced NGO practitioners, experts,
consultants, social workers and representatives
of regulatory bodies delivered their thoughts
and shared experiences on above mentioned
topics.
b. TheNGOworldlaunchedanupdateddirectoryof
555NGOstitledasGreaterGood.
c. Different NGOs, service providers, institutions
and consultancy firms displayed their innovative
projectsintheexhibitionmanagedthere.
d. As an outcome of the event different
organizations, firms and institutions signed
mutual MOUs, agreements and joined hands to
deliver for betterment of society by
complementingeachother.
e. Organizations demanded UN to include the day
in its calendar to be celebrated every year as an
acknowledgment to the exceptional work done NGO
sector.
We the participants in celebration of World NGO Day
onFebruary27,2015herebydeclaredthat:
1. Weshallpromotehumanrights,equalopportunities
to all, patriotism and self‐help, through evidence
based but unbiased advocacy and relentless services
forourcommunities.
2. We declare that we can only partner with those
organizations that follow the national legal
framework of Pakistan and international regulations
acrossthefacetsoflegaldefinitions.
3. We assured that we shall update our organizations'
governance structure and SOPs, integrity
policies/codes of conduct, transparency standards,
human resource management policies, financial
management standards and downward
accountabilitymeasures.
4. We shall be vigilant enough to our project(s),
operation and activities to mitigate any risk of
corruption and continuously build and evolve a
system of transparency that is capable of ensuring a
justifiedsystem.
5. We shall be transparent and accountable to all
stakeholders (board, staff, supporters, subsidiaries,
local partners, volunteers, members, donors and
governmentalregulatorybodies).
Most important component of the event was that participating organization agreed on a 20 point agenda
that is infect guidelines for the NGO sector to deliver effectively for the target communities and earn a good
name for not only the social sector but also for the beloved homeland.
Islamabad NGO'sIslamabad NGO's
Declaration forDeclaration for
Islamabad NGO's
Declaration for GreaterGood

5. 6. We shall eliminate in our working any sort of biases
arising out of religion, sect, gender, creed, race, tribe
andpoliticalaffiliationetc.
7. We shall adopt the ethical fund raising strategies
which must not negate Pakistan's security, morality,
ethics,valuesandfollowthenormsofthesociety.
8. We shall promote the culture of taking self help
initiatives and develop a strategy of being
sustainableorganization.
9. We shall maintain the strong and regular feedback
mechanism from our beneficiaries and settle their
complaints properly, if any. We shall have
participatory evaluation system in our all projects
andactivities.
10. We shall strive & maintain our budgets; achieve our
missions better; and contribute better to society. We
understand until & unless we are not transparent
and accountable to public we cannot run advocacy
campaign to make public sector organizations
accountabletopeople.
11. We shall formulate & nurture an ICT4D Think Tank
which should include representatives from the
government, NGOs, IT industry, Telecom industry,
thematic experts, development specialists etc. This
ICT4D Think Tank must be able to extend the
desirable national policy framework to initiative
ICT4D activity across the governance levels of the
countryofPakistan.
12. Weshallaggressivelyexploittheopportunities inthe
cyber‐space (web, cloud, and telecom) in all facets of
development sector (presence, communication,
management, administration, community
development, interest groups, donations
managementetc.).
13. We shall develop and implement strategies,
activities and practices that promote individual and
collective human rights, while ensuring Pakistan's
commitmenttoUNconventions.
14. We as development actors shall promote and
practice development cooperation embedding
gender equity, reflecting women's concerns and
experience, while supporting women's efforts to
realize their individual and collective rights and
ensuring their participation as fully empowered
actorsinthedevelopmentprocess.
15. We shall implement priorities and approaches that
promote environmental sustainability for present
and future generations, including urgent responses
to climate crises, with specific attention to the socio‐
economic, cultural and indigenous conditions for
ecologicalintegrityandjustice.
16. Our priority will be to go along with developmental
agenda of the government rather than making
parallelsystems.
17. Ouralleffortswillbecontributingtoearngoodname
foroursectorandhomeland.
18. It will be our commitment to complement the efforts
of government to develop the communities within
ouravailableresources.
19. We shall celebrate The World NGOs Day every year
on February the 27 whereby greater good will
remain the sole purpose of participation. For this
purpose NGOs will negotiate UN concerning
departmentstoincludethedayinitscolander.
20. We shall take part the efforts of networking for
greatergood.
The event was organized with efforts of; Mr. Zafar Iqbal (Goodwill Ambassador) @ World NGO Day Initiative‐Pakistan

7. It is a complex of internal and external factors that are
leading to the demise of nonprofits as we know them
today. Many of these are positive forces that are re‐
definingthenonprofitofthefuture.
Let's take just a minute to look back at how we got here.
Much of the momentum for nonprofits grew from our
seeking an alternative to the greed and materialism that
defined many corporate businesses. That was a good
thing. Our intentions were right—we were going to
maketheworldbetterandmoreequitable.
Let's take just a minute to look back at how we got here.
Much of the momentum for nonprofits grew from our
seeking an alternative to the greed and materialism that
defined many corporate businesses. That was a good
thing. Our intentions were right—we were going to
maketheworldbetterandmoreequitable.
But, it was a fatal flaw that the nonprofits I grew up with,
defined themselves in a negative way. I learned
marketing in the arena of nonprofit food cooperatives.
Our slogan was “food for people, not for profit.” Our
logo was a clenched fist holding a bundle of wheat. We
were defiant idealists. By golly, we were going to change
theworld!
We did, in many ways. But we, too often, became
insular. We created a dualism between for‐profit and
non‐profit worlds. Somehow, we saw ourselves as
morally superior to our counterparts in corporate
environmentsthatwereaccountabletoshareholders.
The line between nonprofits and for profit businesses
grows thinner as we discover that the most successful
business and entrepreneurial organizations are those
focused on social good. Social good organizations may
emergefromeithertheforprofitorthenonprofitworld.
Today, the new tax exempt organizations we are helping
to start are social good organizations. Many are formed
by the leaders of emerging start‐up companies. You
might say, their organization has a 'for profit' and a non‐
profitface.
THE NONPROFIT
OF THE FUTURE
ISN'T Dr. Samuel Mahaffy
Nonprofits as we know them today are dinosaurs. They are
destined to disappear. I do not make this prediction lightly.
After all, I have assisted more than five hundred nonprofits
in my life. The nonprofit world has been my life. In the
nonprofit world, I have met some of the most caring,
compassionate,andvisionarypeople.
Even the name 'non‐profit' is destined to disappear. As
nonprofits face dwindling resources and wake up to find
thattheirfundingmodelsarenotsustainable,wediscovera
bit belatedly that “we need to put the profit back into
nonprofits.” Nonprofits simply cannot operate outside of
the practices that insure a sustainable future. As in the
world of for‐profit businesses, unsustainable business
practices are the harbinger of the untimely demise of
nonprofits.

8. The nonprofit of the future will be a social good
organization. What does this emergent social good
organization look like? The emerging social good
organization has a global perspective, because it
knows that we are all interdependent. What happens
inAfricaortheMiddleEastdoesaffectushere.
The emerging social good organization is quicker on its
feet. It is not static. It is less concerned with mission drift
and more engaged in scenario planning. It adjusts its
mission and focus frequently as it responds to rapidly
changing needs. Each step suggests the next. The story
of the emerging social good organization is an ever and
rapidlyevolvingnarrative.
Relational leadership is the norm in the emerging social
good organization. These organizations are deeply
grounded in the present. At the same time the emerging
social good organizations has the wisdom to anticipate
theimpactofitsdecisionsonfuturegenerations.
Emerging social good organizations ask strengths‐based
questionsinsteadofseekingtosolveproblems.Afterall,
the questions we ask shape our future. Instead of
problem solving, we focus on life‐giving and life‐
sustaining innovation. The emerging social good
organization is more collaborative. It is building
partnerships around the world. It welcomes
competition and new ideas. It is adept at messaging
andeffectiveuseofsocialmedia.
The emerging social good organization is engaged in the
ever‐changing dance between dreaming and designing
anddelivering.
I am honored to work with a new generation of leaders
and organizations for social good. We are supporting
these emerging organizations that are creating new
technologies, finding ways to provide fresh water and
food to the world, and both imagining and creating a
desiredfuture.
We are honored and humbled to be part of the birth
process of the emerging social good organizations. The
days of the closed fist holding the shaft of wheat are
gone. We still hold that harvested wheat in our hand.
Butitisanopenhand,andnotaclenchedfist.
There is a positive reason why nonprofits as we know them
will disappear. A ground‐swelling movement in the business
world is mitigating against the need for nonprofits. Under
the inspiring leadership of visionaries like David Cooperrider
and a host of others, we are discovering that corporations
canbeagentsofsocialgoodintheworld.
Nadya Zhexembayeva says in her great work, Overfished
Ocean Strategy: Powering up Innovation for a Resource‐
deprived World that “something entirely new is ready to be
born.”
Message from
MASOOD AKBAR
Chairman
The Masood International Group
It gives me immense pleasure to
extend my sincere greetings to
the 'Greater Good' team and all
its board members on the eve of
launching the first NGO
magazine of Pakistan. The monthly magazine is expected
to present exciting, stimulating and incisive details of the
NGOs/charities in a kaleidoscopic form. In Pakistan, NGOs
are private organizations that pursue activities to relieve
sufferings, promote the interest of the poor, protect the
environment, provide basic social services and undertake
community development. Many NGOs are active in the
traditional sectors of emergency support, rehabilitation,
poverty reduction, maternal and child health, family
planningandeducation.
The functionality of NGO work can be further improved
through monitoring, accountability and capacity
building. I am sure that Zafar Iqbal who is a leader and
works with the leaders and for the leaders will take the
magazine to greater heights of success. I am sanguine
that Zafar Iqbal will make it an online magazine in the
future in line with modern trends. It will help increase
the distribution of magazine on a global scale while
delivering content across multiple platforms and also
instantly direct potential customers and traffic to the
contentofthemagazine.
On the launching of first NGO magazine, I wish 'Greater
Good' greater progress in the forthcoming years and I
look forward to Greater Good contributing towards the
socio‐economicdevelopmentofthecountry.

9. TABA Center for Coordination & DevelopmentTABA Center for Coordination & DevelopmentTABA Center for Coordination & Development Report by: Khalid Butt
TABA project was launched in 2012 at Lahore University
of Management Sciences to bridge and organize efforts
of committed and selfless Social Sector organizations
maximizing/ harmonizing response to have collective
impact in all sectors. With concerted efforts of its
CentralCoordinationCommittee(AgroupofCommitted
Souls) through Health, Education, Capacity Building,
Rural Empowerment & Disaster Management Clusters,
number of initiatives have been taken providing quality
services on ground. TABA is setting up a new trend by
bringing people/ organizations (Presently with 100
partners) together that have devoted their lives, blood
and souls in service of humanity and above all Pakistan.
Shortly, TABA shall be engaged in certain advocacy
initiativesaswell.
TABA Family members gathered from all over
PAKISTAN & Country Heads of International
organizations to affirm the spirit of being together ie
Wata`wanu Alal Birr....each one of them blessed this
occasionbytheirparticipation.
Keeping in view the fast growing activities of all clusters
and expansion of operations, there was a need to have a
secretariat designed/ established which should
encompass offices as well as Auditorium/ conference
rooms to cater all future needs. Naim Un Naseer
Welfare Trust has purchased 23 Marlas Land for the said
purpose worth 30 M. Ground Breaking Ceremony of
TABA Center for Coordination & Development (TCCD)
wasplannedonMay2,2015.
Event proceeded by placing tiles on wall by
representatives of the respective partners and receving
souvenir of the event. “Muslim Hands” got the honor of
putting up first tile and Mrs. Zareen Arif, founder of
th
Jahanara memorial trust, closed it by placing the 100
one.
TABA is a platform for all
welfare trusts and NGOs to
achieve best coordination,
collaboration, harmonizing
potentials with maximizing
response and the objective
of turning this country into
a global donor for service of
mankind.
Ground
Breaking
Ceremony
Founder of TABA
Mr. Asif Mahmood

10. June 2015: The current heat wave in Sindh affected every one
and as the temperature continues to soar leading to large
number of deaths mainly due to heat stroke. More than 1000
deaths have been recorded from heat‐related problems at
differenthospitalsofthemegacityKarachi.
Chief Executive HANDS has declared emergency in HANDS
Jamkhanda hospital, Malir Karachi to treat patients with heat
stroke on emergency basis and presence of doctors,
paramedicalstaffandnecessarymedicinesisbeingensured.
Further HANDS Disaster Management Program has
established Heat Stroke Relief camps at Jinnah Hospital
Karachi and at HANDS Hospital Jamkanda Bin Qasim town of
District Malir to provide the relief to affected patients/
attendantswithsupportofFriendsofHANDS.
· 721 Patients were treated through HANDS Hospital
Jamkandaduringlast3days.
· More than 1000 patients/attendants received food
packets(Aftari)withsupportoffriendsofHANDS
· More than 12000 people/ patients/attendants
receivedSweetwater+safedrinkingwater
· About 5300 Mineral water bottles distributed to
patients/attendants.
· More than 1000 ORS packets and small wet towels
weredistributedtothepatients.
· Awareness/ Education regarding “How to prevent
fromHeatStroke”weredeliveredtothepeople.
HANDS Emergency Responsefor heat wave affected people of Karachi
HANDS also established “Heat Stroke Relief Center”
at HANDS Jamkhanda hospital, Malir to provide free
of cost relief to the citizens who are affected due to
extremeheatwave.
TaaleemFoundationhasreachedamilestoneinBalochistanbylaying
the foundation of e‐learning. E‐learning has commenced from TFGS
Sui.TFisnotstoppingherebutshallbeimplementinge‐learninginall
ofits8schools.
Quality education is being brought right to their doorsteps through
low‐cost, high‐efficiency, quick‐fix solutions with the help of
innovativetechnologiesasanagent.
Mr. Ghulam Ali Baloch‐Commissioner Sibi Division appreciated the
latest technology based e‐learning, computer based scientific
educationalservicesandteachingtechniquesintroducedbyTaaleem
Foundation for the provision of better educational services in the
rural districts of Balochistan. He also appreciated the installation of
solar panel and other facilities for the students and environment of
learningprovidedbytheTaaleemFoundation.
Learning reached
Balochistane

11. The word 'selfie' traces its roots
to a man who posted a photo of
his injured face on an Australian
forum more than a decade ago
a c c o r d i n g t o O x f o r d
Dictionaries. He apologized for
the fact that it was out of focus,
saying that it was not because
he looked drunk in the photo,
butbecauseitwasa“selfie.”
Ten years later, selfie solidified its stature and rose to the
etymological pedestal when it was declared as the 2013
word of the year by Oxford Dictionaries, especially when it
gained millions of mentions across various social platforms
when the concept of a hashtag started to proliferate. #Selfie
wasthenusedasanidentifierforself‐portraitsonline.
According to the renowned dictionary, the word now bears
the meaning of “a photograph that one has taken of oneself,
typically with a smart phone or webcam and uploaded to a
socialmediawebsite.”
Albeit the word continuously finds its way into everyone's
vocabulary, some critics argue that selfies actually
encourage narcissism, selfishness, or even egotistic
behaviouronefilteredphotoatatime.
The argued implications, on one hand, don a certain kind of
truth, that perhaps selfies promote a grandiose view of
oneself online. But having said that, personally, I have
witnessed how some companies, NGOs, and entities have
actually harped on this social phenomenon and used it as a
catalystforpositivechange.
With just a dash of creativity, they were able to turn the
ostensibly vain idea of a selfie into something good, viral,
andultimately,unselfish.
When destructive typhoon Haiyan wreaked havoc in the
Philippines, many were left without food, shelter, and other
basic necessities. NGOs can only do so much to help, but
what was needed during that time was to gather as much
supportaspossible.
A local advertising agency was able to bridge the gap
through the “Unselfie” campaign. Latching on the simple
idea of a selfie to spread awareness, the agency asked
people to post their “unselfies” wherein instead of showing
one's face, a person will take a photo of himself/herself with
a piece of paper covering his/her face, and bearing a
message seeking support for institutions like Unicef, one of
thegroupshelpingthetyphoonvictims.
The campaign is still reaping awards today for its seemingly
simple yet effective way in not just spreading the message,
but actually rallying Filipinos, and even the international
community,toactandhelpoutinthereliefoperations.
Similarly, the National Aeronautics and Space
Administration (NASA) has been using selfies for two years
now to promote Earth Day awareness. Last year's
“#GlobalSelfie” campaign asked people from around the
worldtoanswerthequestion“WhereareyouonEarthRight
Now?” through selfies. This year, they asked people to share
selfies, photos, Instagram and Vine videos of their favourite
places on Earth, with the intent to reinforce the idea that
thereisindeed,“#NoPlaceLikeHome.”
What I'm trying to point out here is before we immediately
discount an idea to be too “self‐centred,” we can try to look
at it from a more creative perspective, one that can
forward positive societal change. At the end of the day,
today's world is dominated by millennials and people who
are connected to the Information Superhighway, and the
best and most effective way to reach them and get them to
actistorideontrendslikeselfies.
Therearemanymorecampaignsouttherethathavealready
jumped in the selfie bandwagon. NGOs and other entities
should follow suit and leverage on trends especially ones on
digital,toamplifytheirrespectivecausesandreachformore
support.
Many people doubt if all these translated into offline
action. But as I always believe, making people aware is the
first step to making them act. And if these selfies and other
digitaltrends can spark thathype and generate awareness
on causes that truly matter, then so be it. I'd be glad to take
aselfieforaselflessworld.
From selfie to unselfishWho knew a simple self‐portrait can inspire a thousand causes?
Carl Freer (Chairman of The Freer Foundation)

12. Islamabad: The office of International Non‐Governmental Organisation (NGO) 'Save the Children' in
Islamabadhasbeenreopenedaftertheinteriorministryconditionallyallowedittoworkforsixmonths.
Media reports quoting sources in the interior ministry said that 13 out 73 offices of the NGO have been
allowed to operate in Pakistan except the Federally Administrated Tribal Areas (FATA), Balochistan, Gilgit‐
Baltistanandothersensitiveareas.
A spokesperson from the NGO welcomed the decision and said that their organisation certainly does not
workagainstthecountry.ThespokespersonwentontosaythattheNGOhasbeenoperatinginPakistansince
the last 35 years and all its 1200 employees are Pakistani citizens. He added that they will continue their
effortstoworkforthewelfareofchildreninPakistan.
'Save the Children' operations in Pakistan were halted on June 11 and its
Islamabad office was sealed for its alleged involvement in anti‐state activities.
Two NGOs lost their UN consultative status
for speaking against Pakistan
Two Africa based NGOs, the African Technology
Development Link (ATDL) and the African Technical
Association (ATA), lost their consultative status within
theUnitedNationsafteravoteintheUNCommitteeon
NGOs.
The NGOs were alleged to have used language not
befitting the United Nations and
were also accused of having
violated UN norms against acting
in a politically motivated manner
against member states. The vote
against the NGOs was requested
by Pakistan, a member of the
Committee, and the Committee
decided by 12‐5 in the case of the
ATDL and by 13‐5 in the case of ATA to withdraw the
NGOs'status.
The decision was criticized by activists, notably by the
International Society for Human Rights (ISHR) for the
hastynatureinwhichthedecisionwasmade.
“We are deeply disturbed by the draft decisions of the
Committee concerning the
withdrawal of the status of these
two NGOs. The process used was
hurried and failed to fully respect
the procedural safeguards
required by ECOSOC Resolution
1996/31,” a release on the ISHR
website quoted Michelle Evans as
saying.
India and Israel voted in for
of NGOs while China, Iran and
Turkey in favor of Pakistan

13. Barkat
A shria certified
“MUDARBAH”
model of poverty alleviation
“TNW Foundation” provides domestic animals by signing an
agreement with the poor beneficiary families based on specific
set of term and conditions for different animals. After the
agreed period profit is divided between the beneficiary family
and organization according to the terms & conditions of
agreement signed. The beneficiary family enjoys the benefit o
improve his living standard while organization targets another
poor family and use this profit to make the initiative self
sustainable.
Overall goal of the project is poverty alleviation
of target families through livestock.
Poor are not loanees but partners
·Self sustainable
·Beneficiary's chain
Scholars of International Islamic
University Islamabad audited and
certified the Barkat Model as shria
compliant.

14. Durawa Development Organization (DDO) holding a
Child Rights Movement (CRM) AJK secretariat CRM
district level members in District level activities during
Bus movement. RTE movement Bus travel throughout
AJK with aims creating movement for education voice,
Bus start from district Neelum while travel throughout
all 10 districts headquarters of AJK. While reaching the
bus at each district, local CRM Member organization
warmly receive the bus rally and lead the remaining
activities in front with involvement of other
stakeholders, media, lawyers, CBOs, citizens groups.
During campaign Awareness walks at each district
headquarter conducted, 50000 citizens put their
signatures to charter of demand for prime minister of
Pakistan, 2000 letters written to PM AJK, one hundred
thousand citizens were reached through SMS while
5000 SMS sent to Legislatures & Minister of Education
demanding RTE In AJK. Press Conferences conducted at
divisional level by civil society activist demanding right
to education Law in AJK. Seminar held at the end of
movement where stakeholders share their perspective
and ask to government of RTE in AJK. 8‐10 Members
Education advocacy group formed at each district for
sustainability and follow‐ups of the post campaign
activities. Print media covered campaign while
journalists of AJK write articles/column in news papers
inFavoroftheRighttoeducation.
Right to education Bus Karvan launched from Neelum to Bhimber with aims to raise citizen voice for enactment
of (Article 25‐A) Free & Compulsory education law in AJK. Campaign were carried out during May 24, 2015 to
st
June 1 , 2015.
Creating Movement for Right to Education in AJKCreating Movement for Right to Education in AJKCreating Movement for Right to Education in AJK
AJK Assembly considered the demand of civil society and added free & compulsory education article for constitutional
reforms and passed the resolution in Legislative assembly on June 23,2015

17. GreaterGoodNetworking & Sharing
Monthly

18. Payments schedule
Category Space Package (PKR)
Research & Knowledge As per need Free
NGO’s promotional
material
Full page A4 5000
Advertisements
½ of A4 5000
Full page A4 10000
Two pages A4 15000
Centre Spread 25000

20. GREATER GOOD HOUSE
Chah Jattu Wala Vehari Road Multan