Just Effin' Do It
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I recently taught at the VCU Continuing Education class. This talk is about how we have to get doing (and stop theorizing so much) to create solutions for today's landscape.
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Just Effin' Do It
- 1. just effinʼ do it #BBHchat @seth_weisfeld @uberblond
- 2. what do creatives want?
- 3. what do creatives want? they donʼt know (ask five creatives what they want; youʼll get different answers)
- 4. what do creatives need?
- 5. what do creatives need? planners that get it... really get it
- 6. yes the world has changed
- 7. the way we work is changing
- 8. the way we build brands changes every day
- 10. chillax
- 11. yes the world has changed thatʼs okay, so can you
- 12. the way we work is changing
- 13. the big idea isnʼt dead the big insight is dead
- 14. define the problem curate the environment so the entire team can create the solution(s)
- 15. the new planner collaborative open brave ego-less always on insights obsessed
- 18. the way we build brands changes every day
- 20. behavior not blather conversation not shouting momentum not one-off dynamic not static intuitive not regimented portable not permanent innovation not iteration useful not self-serving and for chrissakes the answer isnʼt always a facebook app
- 21. brand humanism is the new black
- 22. “if my brand does this, will it make friends?”
- 23. why does my brand need friends? friends listen friends share friends are loyal friends forgive friends come back friends are where itʼs at in this changed world
- 24. how do you make friends? itʼs not about the models itʼs not about a shiny brand architecture itʼs not about the one perfect brief itʼs about understanding the culture of the platforms
- 25. understanding is not reading theory understanding is doing
- 26. more doing more understanding less academia
- 28. figure out a personal passion project pitch it to your team your team chooses one and together creates a digital ecosystem for it... tonight
- 29. some examples
- 30. the rules not a personal blog/brand uses at least 2 digital platforms bonus: a real world component
- 31. the deliverables the challenge it takes on the insights that feed the solution the idea the digital ecosystem/ propagation principles your definition of success what do you do if it goes big?