1. Google Analytics
Getting the most from it …

2. About me

3. What can you measure about your
website?
​ What can you measure about your website?
​ Shout out some answers!

4. What business decisions can you
make?
​ It’s group work time!

5. Predict the future …

6. Predict the future …

7. Predict the future …
Weekends

8. Guess when Doctor Who came
back …

9. Browser problems
http://analytics.blogspot.com/2010/07/using-wrong-tracking-code-can-cost-you.html

10. Website problems

11. Are they doing what you want?

12. Are they doing what you want?

13. How are you making money?

14. Did a change make a difference?

15. How do people find you?

16. Is your email working?
​ http://cutroni.com/blog/2008/11/04/email-tracking-

17. Do you need a mobile site?

18. What’s happening RIGHT NOW?

19. How fast is your site?

20. Where are they going?

21. What are the most important pages
on your site?

22. Custom variables = …?
http://www.guava.co.uk/articles/using-custom-variables-google-analytics-why-and-how

23. Looking at Google Analytics

24. Google’s URL tool

25. Explanations!

26. Profile

27. Dashboard

28. Customised …

29. Overview

30. Who are they?

31. Top search terms

32. Top referrers

33. The content menu

34. Top landing pages

35. Top content

36. Top content by source

37. Multi touch

38. Customer journey

39. Different journeys

42. Can you think of any better ones?

43. How about …
​ Branded intent
​ Non-brand SEO
​ Non-brand PPC
​ Commercial vs informational
​ Social

44. Alerts

45. Customise alerts