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DIGEST                                                              86
SEE WHAT’S NEW AND NOTEWORTHY IN PRIVATE EQUITY THIS WEEK /// ISSUE 86




              1     Mutual Attraction: Family Offices 
                    and PE Fundraisers 

                    Survey Finds Investor Appetite for 
                    Big Buyout Funds
                    • Preqin Research


               2    PE Investors Eye Ista for $3.9 bn

                    Doubts Linger About IPO as Exit in 
                    Europe

                    Investments on the Rise in Latin 
              3     America

                    Quote of the Week: Sales Booster 




                             March 08, 2013
MUTUAL ATTRACTION: FAMILY
OFFICES AND PE FUNDRAISERS
Family Office and endowments plans are ranked as the top to most active PE investors, reports Financial 
News. Typically family offices account for only 5% of the PE industry’s total fundraising universe with an 
average of 24.5% of their assets under management committed to the asset class as of June 2012. This is 
nearly double that of endowment plans, according to data provider Preqin. 
The importance of family offices to PE fundraising has been growing. According to a report by 
professional services firm Grant Thornton, a large proportion of buyout fund managers expect to see 
family offices more heavily represented in their next funds as uncertainty continues in the core 
institutional investor market. This is expected to be particularly strong in Europe. Some of the larger 
family offices have teams of 10 to 15 people dedicated to private equity and invest up to 70% of their 
net worth in the asset class, according to advisers. These include family offices such as Brenninkmeijer 
and Souter. No other names were disclosed in the report because “it’s still quite a private club area of 
capital raising”. 


SURVEY FINDS INVESTOR APPETITE
FOR BIG BUYOUT FUNDS




Preqin’s latest survey of over 100 limited partners from their institutional investor database reveals 
that 23% are targeting large to mega buyout vehicles in 2013, up from 9% in 2010.  Small to mid‐
market buyout funds continue to be viewed by a significant proportion of investors as presenting the 
best investment opportunities, with 51% of respondents stating that they will be seeking to commit to 
this fund type in 2013. 




1
                                          www.DealMarket.com/digest
Nineteen percent of investors see large to mega buyouts as presenting the best investment 
opportunities, compared to 15% in December 2011.

Key findings 
• An increasing proportion of LPs are satisfied with their private equity returns, with the vast majority 
  (85%) of investors interviewed by Preqin stating that their private equity investments have met or 
  exceeded their expectations. 
• Asia and Rest of World‐based investors were the most active, with 67% of the LPs saying that they 
  made making new commitments, as the graph above illustrates.
• 24% of investors plan to commit more capital to private equity funds in 2013 than in 2012, with a 
  further 10% planning to return to the asset class after not making any new commitments in 2012.
• 53% of LPs expect to make their next private equity commitment in 2013.
• 67% of investors feel that LP and GP interests are aligned, compared to 47% in December 2011.
• 49% of LPs feel that Asia is the most attractive region for investment within emerging markets.
• 41% of LPs are looking to increase the number of GP relationships in their portfolios over the next 
  two years.


PE INVESTORS EYE ISTA FOR $3.9 BN
This week’s deal of the week would be an exit for Charterhouse and CVC who are seeking bids starting at 
USD 3.9 billion for energy‐metering firm Ista. Reuters reports that potential Ista bidders include Apax, 
Bain, BC Partners, Blackstone, Hellman & Friedman, KKR and Ontario Teachers' Pension Plan, according 
to unnamed sources.


DOUBTS LINGER ABOUT IPO AS EXIT IN
EUROPE
In an article with several quotes from bankers and industry insiders, unquote reports that institutional 
investors are reluctant to pay the high multiples for an IPO that is backed by private equity. There are 
other more attractive exit opportunities than the listed capital markets. One industry insider said that 
there may be some tech IPOs next year as a result of PE buy‐and‐build strategies. At the moment tech 
IPOs are nowhere near as frequent as they were before the financial crisis of 2008, although there has 
been a slight improvement of late.




2
                                          www.DealMarket.com/digest
INVESTMENTS ON THE RISE IN LATIN
AMERICA
Dealbook reports that PE and VC firms 
committed USD 7.9 billion last year to 
invest in Latin America, up by 21 
percent over the previous year, 
according to the Latin American 
Private Equity and Venture Capital 
Association. The number of 
investments in 2012 grew to 237, 
which is a 37 percent increase over 
2011. Consumer and retail are the hot 
sectors.  According to LAVCA, the 
region still has a way to go to catch up 
to the UK and Israel, but the trend is
positive. (see graphic above)
                                                                                       Image source:  Lavca

Brazil continues to be the biggest magnet for capital, region in receiving 72 percent of the total 
amount invested and 62 percent of the number of deals. Mexico had no appreciable increase in 
number of deals but total dollars committed grew by 50 percent. 


QUOTE OF THE WEEK: SALES BOOSTER
                                “We weren’t planning on doing an A round before this summer, 
                                but we saw some great momentum in the fourth quarter of 2012, 
                                and decided to add a little rocket fuel.”
                                Who said it: Jason Wesbecher CEO of Handshakez in an
                                interview in AllThingsDigital
                                 In Context: The CEO of Handshakez, a salesforce productivity web 
software startup, just raised a first round of venture capital to finance the growth of the business. Its 
software attracted VC because of its traction in the market. it has already signed up several big names in 
IT, such as Corel and WinZip, while eference customers have noted remarkable results from using the 
application, which “moves interaction between customers and businesses out of the normal channels 
like email and into a private collaborative space on the Web”, such as a 45% increase in deal size and a 
reduction of data entry time. Every interaction is measured and assigned a value that gets reinterpreted 
as a “temperature.” The values are then shared within Salesforce.com and create an additional signal on 
the status of the customer relationship. It is an enhancement to lead‐scoring and solves reporting issues. 
People on sales teams might underreport the nature of their relationship with the customer, or they 
might make it look better than it is.




4
                                            www.DealMarket.com/digest
The Dealmarket Digest empowers members of Dealmarket by providing
up‐to‐date and high‐quality content. Each week our in‐house editor sifts
through scores of industry and academic sources to find the most
noteworthy news items, scoping trends and currents events in the global
private equity sector. The links to the sources are provided, as well as an
editorialized abstract that discusses the significance of the articles
selected. It is a free service that embodies the values of the Dealmarket
platform delivers: Professional, Accessible, Transparent, Simple, Efficient,
Effective, and Global.
To receive the weekly digest by email register on www.dealmarket.com.
Editor: Valerie Thompson, Zurich




DealMarket
DealMarket launched in 2011 and is growing fast. Just one year after
launch, DealMarket counts more than 52,000 recurring users from 154
countries, and over 3,000 deals and service providers promoted or listed
on the platform.
DealMarket is an online platform enabling private equity buyers, sellers
and advisors to maximize opportunities around the world – a one‐stop
shop for Private Equity professionals. Designed by Private Equity
professionals for Private Equity professionals, the platform is easy to use,
cost effective and secure, providing access, choice and control across the
investment cycle.
DealMarket’s offering includes
• DealMarketPLACE, an unfiltered view of the global deal and advice
  marketplace, where searching is free and postings are the price of a
  cappuccino a day (with no commission).
• DealMarketSTORE offers affordable access to industry‐leading third‐party
  information and services on demand; and
• DealMarketOFFICE is a state‐of‐the‐art deal flow management tool,
  helping Private Equity investors to capture, store, manage and share
  their deal flow more efficiently.
DealMarket was voted the “Best Global Private Equity Platform for 2012”
by Corporate Newswire.




                         www.DealMarket.com

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DealMarket Digest Issue86 - 8th March 2013

  • 1. DIGEST 86 SEE WHAT’S NEW AND NOTEWORTHY IN PRIVATE EQUITY THIS WEEK /// ISSUE 86 1 Mutual Attraction: Family Offices  and PE Fundraisers  Survey Finds Investor Appetite for  Big Buyout Funds • Preqin Research 2 PE Investors Eye Ista for $3.9 bn Doubts Linger About IPO as Exit in  Europe Investments on the Rise in Latin  3 America Quote of the Week: Sales Booster  March 08, 2013
  • 2. MUTUAL ATTRACTION: FAMILY OFFICES AND PE FUNDRAISERS Family Office and endowments plans are ranked as the top to most active PE investors, reports Financial  News. Typically family offices account for only 5% of the PE industry’s total fundraising universe with an  average of 24.5% of their assets under management committed to the asset class as of June 2012. This is  nearly double that of endowment plans, according to data provider Preqin.  The importance of family offices to PE fundraising has been growing. According to a report by  professional services firm Grant Thornton, a large proportion of buyout fund managers expect to see  family offices more heavily represented in their next funds as uncertainty continues in the core  institutional investor market. This is expected to be particularly strong in Europe. Some of the larger  family offices have teams of 10 to 15 people dedicated to private equity and invest up to 70% of their  net worth in the asset class, according to advisers. These include family offices such as Brenninkmeijer  and Souter. No other names were disclosed in the report because “it’s still quite a private club area of  capital raising”.  SURVEY FINDS INVESTOR APPETITE FOR BIG BUYOUT FUNDS Preqin’s latest survey of over 100 limited partners from their institutional investor database reveals  that 23% are targeting large to mega buyout vehicles in 2013, up from 9% in 2010.  Small to mid‐ market buyout funds continue to be viewed by a significant proportion of investors as presenting the  best investment opportunities, with 51% of respondents stating that they will be seeking to commit to  this fund type in 2013.  1 www.DealMarket.com/digest
  • 3. Nineteen percent of investors see large to mega buyouts as presenting the best investment  opportunities, compared to 15% in December 2011. Key findings  • An increasing proportion of LPs are satisfied with their private equity returns, with the vast majority  (85%) of investors interviewed by Preqin stating that their private equity investments have met or  exceeded their expectations.  • Asia and Rest of World‐based investors were the most active, with 67% of the LPs saying that they  made making new commitments, as the graph above illustrates. • 24% of investors plan to commit more capital to private equity funds in 2013 than in 2012, with a  further 10% planning to return to the asset class after not making any new commitments in 2012. • 53% of LPs expect to make their next private equity commitment in 2013. • 67% of investors feel that LP and GP interests are aligned, compared to 47% in December 2011. • 49% of LPs feel that Asia is the most attractive region for investment within emerging markets. • 41% of LPs are looking to increase the number of GP relationships in their portfolios over the next  two years. PE INVESTORS EYE ISTA FOR $3.9 BN This week’s deal of the week would be an exit for Charterhouse and CVC who are seeking bids starting at  USD 3.9 billion for energy‐metering firm Ista. Reuters reports that potential Ista bidders include Apax,  Bain, BC Partners, Blackstone, Hellman & Friedman, KKR and Ontario Teachers' Pension Plan, according  to unnamed sources. DOUBTS LINGER ABOUT IPO AS EXIT IN EUROPE In an article with several quotes from bankers and industry insiders, unquote reports that institutional  investors are reluctant to pay the high multiples for an IPO that is backed by private equity. There are  other more attractive exit opportunities than the listed capital markets. One industry insider said that  there may be some tech IPOs next year as a result of PE buy‐and‐build strategies. At the moment tech  IPOs are nowhere near as frequent as they were before the financial crisis of 2008, although there has  been a slight improvement of late. 2 www.DealMarket.com/digest
  • 4. INVESTMENTS ON THE RISE IN LATIN AMERICA Dealbook reports that PE and VC firms  committed USD 7.9 billion last year to  invest in Latin America, up by 21  percent over the previous year,  according to the Latin American  Private Equity and Venture Capital  Association. The number of  investments in 2012 grew to 237,  which is a 37 percent increase over  2011. Consumer and retail are the hot  sectors.  According to LAVCA, the  region still has a way to go to catch up  to the UK and Israel, but the trend is positive. (see graphic above) Image source:  Lavca Brazil continues to be the biggest magnet for capital, region in receiving 72 percent of the total  amount invested and 62 percent of the number of deals. Mexico had no appreciable increase in  number of deals but total dollars committed grew by 50 percent.  QUOTE OF THE WEEK: SALES BOOSTER “We weren’t planning on doing an A round before this summer,  but we saw some great momentum in the fourth quarter of 2012,  and decided to add a little rocket fuel.” Who said it: Jason Wesbecher CEO of Handshakez in an interview in AllThingsDigital In Context: The CEO of Handshakez, a salesforce productivity web  software startup, just raised a first round of venture capital to finance the growth of the business. Its  software attracted VC because of its traction in the market. it has already signed up several big names in  IT, such as Corel and WinZip, while eference customers have noted remarkable results from using the  application, which “moves interaction between customers and businesses out of the normal channels  like email and into a private collaborative space on the Web”, such as a 45% increase in deal size and a  reduction of data entry time. Every interaction is measured and assigned a value that gets reinterpreted  as a “temperature.” The values are then shared within Salesforce.com and create an additional signal on  the status of the customer relationship. It is an enhancement to lead‐scoring and solves reporting issues.  People on sales teams might underreport the nature of their relationship with the customer, or they  might make it look better than it is. 4 www.DealMarket.com/digest
  • 5. The Dealmarket Digest empowers members of Dealmarket by providing up‐to‐date and high‐quality content. Each week our in‐house editor sifts through scores of industry and academic sources to find the most noteworthy news items, scoping trends and currents events in the global private equity sector. The links to the sources are provided, as well as an editorialized abstract that discusses the significance of the articles selected. It is a free service that embodies the values of the Dealmarket platform delivers: Professional, Accessible, Transparent, Simple, Efficient, Effective, and Global. To receive the weekly digest by email register on www.dealmarket.com. Editor: Valerie Thompson, Zurich DealMarket DealMarket launched in 2011 and is growing fast. Just one year after launch, DealMarket counts more than 52,000 recurring users from 154 countries, and over 3,000 deals and service providers promoted or listed on the platform. DealMarket is an online platform enabling private equity buyers, sellers and advisors to maximize opportunities around the world – a one‐stop shop for Private Equity professionals. Designed by Private Equity professionals for Private Equity professionals, the platform is easy to use, cost effective and secure, providing access, choice and control across the investment cycle. DealMarket’s offering includes • DealMarketPLACE, an unfiltered view of the global deal and advice marketplace, where searching is free and postings are the price of a cappuccino a day (with no commission). • DealMarketSTORE offers affordable access to industry‐leading third‐party information and services on demand; and • DealMarketOFFICE is a state‐of‐the‐art deal flow management tool, helping Private Equity investors to capture, store, manage and share their deal flow more efficiently. DealMarket was voted the “Best Global Private Equity Platform for 2012” by Corporate Newswire. www.DealMarket.com