Presentation held at PIEp about Innovation and the importance of getting customer feedback & needs early (REALLY EARLY!) in the development process: Sell the skin, then find the bear to shoot!
1. Agile Innovation
by Hampus Jakobsson
Co-Founder and VP BizDev, TAT
PieP 2009-11-24
2. Something about TAT
• 150 people software & design company
who license a UI-platform
• In Malmö, Gbg, Seoul, Chicago, SFO
• Working with S60, Samsung, Sony
Ericsson, Motorola, Google, Orange,
T-mobile, Telia Sonera, ...
• Shipped in 300+ million devices
27. And there are many ways
• Asking customers or partners...
28. And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
29. And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the
company, to save face
30. And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the
company, to save face
• Buying AdWords and measure how
many search on the problem
31. And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the
company, to save face
• Buying AdWords and measure how
many search on the problem
• And other ways I guess...
32. Summary
• We want test the technical, usability, and
business of an idea with minimal investment.
• We must research and test agile business
prototyping too and talk to customers too
early!