In this last lecture for the module you will be able to learn more about mobile commerce, payments, opportunities and challenges facing the success of mCommerce today. In addition, this lecture covers the key components, customer journey, mobile business career and 2012 mobile trends.

1. Mobile Commerce
Hajrë Hyseni
April
2012

2. Today

3. Any interaction in which a financial transaction is enabled or executed
with a mobile phone
Krum (2010)

4. Opportunities

5. Opportunities

6. Opportunities

7. Mobile Trends

8. Ways to shop?

9. Key Features in m-shopping
Recommendations, Twitter share, Link to Facebook, Similar products
eDigital Research (2012)

10. M-Challenges
Expected growth from"
£770m to £77b by 2015
79% of retailers still don’t have"
mobile optimised sites

11. M-Components

12. Mobile payments
Krum 2010

13. Mobile payments

14. Mobile business carrier

15. What to take away

16. Presentation tips

19. Any questions?
Contact h.hyseni3@herts.ac.uk