A quick overview on different mobile platforms and their impact they present across business

1. MOBILE PLATFORMS
#UH5BUS1066
Hajrë Hyseni
Feb 2013

2. 2011-12 2012-13
Apple iOS Google Android
Google Android Apple iOS
Blackberry OS Blackberry OS

3. Open source purchased
by Google in 2005
2007
2011

4. 2007

5. 1999 - Pager Blackberry

6. ★ Billions of users/consumers
★ Location based service
★ Better visibility
★ Proximity to customers
Why businesses ★ Google likes Mobile
should care? ★ Tailored advertising
★ Personalised support
★ Speedy support
★ Great developer communities
★ Learn to socialise

7. Activity 2
Analyse Mobile Platforms
(details in the next slides)

8. Thanks!
#UH5BUS1066

9. Create Three Groups
Jot down as many different mobile devices that you can use to buy with as
you can. Categorise them by their platform. 5 mins
Research and discuss for your allocated platform in terms of business!
Main features including latest developments
Devices it appears on
Advantages of platform
Disadvantages of other 2 platforms
Possible future developments. 15 mins
The final 20 mins will be a debate amongst the 3 groups discussing which is
the superior platform and why.
5 mins to present arguments each and a final 5 to rebut/argue
Have fun!

10. Homework
Read Krum (2010) 7 & 8. Cartman (2009) 6 & 7
Look at ASOS and M&S websites and mobile apps during the week
You should create a short presentation to bring to class on the features
they share, how they differ, what's better and worse than the main
website, and which you prefer and why.
Consider the journey you take using the app and the website and how
they differ
Note what platform ( iOS, Android or RIM ) you are looking at.
Enjoy!