Agile inception v1.1
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This slide deck is based on tools described in; Agile Inception and a fictitious startup; Sell flowers online
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Agile inception v1.1
- 1. Agile Inception Håkan Kleijn Ver 1.1 November 2014 0768-640 336 hakan.kleijn@.softhouse.se A Product Owner ”Tool Set”
- 2. This course is based on tools described in: Agile Inception And a fictitious startup: Sell flowers online
- 3. Course objective To give you training in a basic tool set and a feeling for how these tools relate and can be used together.
- 4. Business Model Canvas 1. Populate your idea in a Business Model Canvas 2. Detail customer segment(s) using User Persona(s) User persona
- 5. 3. Summarize your Value Proposition using an Elevator Pitch 4. Detail your channels by designing a Customer Life Cycle
- 6. 5. Create a Impact Map based on your Elevator Pitch and User Persona a.k.a customer segment 6. Define impacts/release goals (how) and 7. Release content e.g. Basic functionality (what), and three more release candidates
- 7. 8. Create a product roadmap 9. Define metrics to evaluate your release goals 10. Set timing Product Roadmap
- 8. 11. Create a Story Map ”backbone” based on your Customer Life Cycle phases and Customer Relationships Story map
- 9. Product Roadmap 12. Decompose your Epics into User Stories 13. Slice out the user stories necessary to deliver your first release Story map
- 10. Agenda 09:00 Start Course Introduction 09:30 Workshop: Business Model Canvas 10:00 Coffee 10:15 Workshop: cont. Business Model Canvas => Demo User Persona, Elevator Pitch , Customer Life Cycle => Demo 12:00 Lunch 13:00 Workshop: Impact Map / Product Roadmap => Demo 14:30 Coffee 14:45 Workshop: Story Map / Release Plan => Demo 16:15 Course Evaluation 16:30 End
- 11. New Idea 11 Sell Flowers Online
- 12. Business model canvas…. … is a one-pager for business model generation and validation. A business model describes the basics of how to create and deliver value at a profit. Business model generation tutorial: http://www.youtube.com/watch?v=QoAOzMTLP5s
- 13. Business Model Canvas 1. Populate your idea in a Business Model Canvas
- 14. A need for a beautiful home.
- 15. A need for a beautiful home.
- 17. Busy city-dwellers A need for a beautiful home.
- 18. Business Model Canvas 1. Populate your idea in a Business Model Canvas 2. Detail customer segment(s) using User Persona(s) User persona
- 19. 19 Håkan Kleijn 48 Lives in Järna (country side) 2 daughters 1 cat Orienteering & Yoga Read books Teach agile Stay fit and have fun Boost my brain Turn you into agile ”believers” Use the power of a persona to understand your customer segment and establish a strong design target
- 20. Case 1
- 21. Case 2
- 22. Web site Home delivery service
- 23. Web site Home delivery service A need for a beautiful home. Busy city-dwellers
- 24. Social media News-letter Web site
- 25. Web site Social media News-letter Web site Home delivery service A need for a beautiful home. Busy city-dwellers
- 26. Sub-scription Fee 20$ /month Paypal 100 customer 100 * 20 = 2000$ / month
- 27. Web site Social media News-letter Web site Home delivery service Sub-scription Fee Paypal 100 customer 100 * 20 = 2000$ / month 20$ /month A need for a beautiful home. Busy city-dwellers
- 28. 3. Summarize your Value Proposition using an Elevator Pitch
- 29. Elevator Pitch 29 Additional value proposition formats: http://torgronsund.com/201 1/11/29/7-proven-templates- for-creating-value- propositions-that-work
- 30. Elevator Pitch 30 FOR busy city-dwellers, WHO HAS a need for a beautiful home. Echo Flower IS A flower decoration service, THAT continually deliver fresh flowers. UNLIKE traditional flower suppliers, Echo flower uses only ecological grown flowers.
- 31. Case 1 31
- 32. Case 2
- 33. Make flower bouquets Manage website & social media Manage paypal account Deliver flower bouquets Manage sub-scribers Call new sub-scribers
- 34. Web site Social media News-letter Web site Home delivery service Sub-scription Fee Paypal 100 customer 100 * 20 = 2000$ / month 20$ /month Make flower bouquets Manage paypal account Manage sub-scribers Call new sub-scribers Deliver flower bouquets Manage website & social media A need for a beautiful home. Busy city-dwellers
- 35. Florist Web editor Seller Carrier
- 36. FOR busy city-dwellers need for a beautiful home. Flower deco-ration service Continu-ally delivering echo flowers Web site Social media News-letter Web site Home delivery service Sub-scription Fee Paypal 100 customer 100 * 20 = 2000$ / month 20$ /month Make flower bouquets Manage paypal account Manage sub-scribers Call new sub-scribers Deliver flower bouquets Manage website & social media Web editor Florist Seller Carrier
- 37. Courier Echo flower supplier Paypal
- 38. Web site Social media News-letter Web site Home delivery service Sub-scription Fee Paypal 100 customer 100 * 20 = 2000$ / month 20$ /month Make flower bouquets Manage paypal account Manage sub-scribers Call new sub-scribers Deliver flower bouquets Manage website & social media Web editor Florist Seller Carrier Echo flower supplier Courier Paypal A need for a beautiful home. Busy city-dwellers
- 39. Flowers Flower binding / packag-ing Paypal service fee Carrier fee Salary: Florist Web editor Seller (1 individual) Website fee
- 40. Web site Social media News-letter Web site Home delivery service A need for a beautiful home. Sub-scription Fee Paypal 100 customer 100 * 20 = 2000$ / month 20$ /month Make flower bouquets Manage paypal account Manage sub-scribers Call new sub-scribers Deliver flower bouquets Manage website & social media Web editor Florist Seller Carrier Echo flower supplier Courier Paypal Flowers Flower binding /packag-ing Paypal service fee Carrier fee Salary: Florist Web editor Seller (1 individual) Website fee Busy city-dwellers
- 41. Case 1
- 42. Case 2
- 43. 3. Summarize your Value Proposition using an Elevator Pitch 4. Detail your channels by designing a Customer Life Cycle
- 44. Customer Life Cycle Search Chose Subscribe Recieve Pay Change
- 45. Case 1
- 46. Case 2
- 47. 47 First Attempt In Learning
- 48. FOR busy city-dwellers need for a beautiful home. Flower deco-ration service Continu-ally delivering echo flowers Web site Social media News-letter Web site Home delivery service Sub-scription Fee Paypal 100 customer 100 * 20 = 2000$ / month 20$ /month Make flower bouquets Manage paypal account Manage sub-scribers Call new sub-scribers Deliver flower bouquets Manage website & social media Web editor Florist Seller Carrier Echo flower supplier Courier Paypal Flowers Flower binding /packag-ing Paypal service fee Carrier fee Salary: Florist Web editor Seller (1 individual) Website fee This is nothing but guesses !!!
- 49. Assess your business model • Assess your business model against the questions below. • Learn and adapt 1. Is it difficult for customers to switch to a competitor? 2. Do you have recurring revenue? 3. Do you have income before you have expenditures? 4. Is your cost side a game-changer? 5. Do you have others working for you for free? 6. How scalable is your business model? 7. Does your business model protect you from competitors? – How easy is it for someone to copy and catch up?
- 50. Create a validation test • Create a validation test to get customer feedback • Validation testing requires many test cycles with new learnings and business model adaptation in between.
- 51. Validation test Test name: 1. Hypothesis: 2. Test: 3. Metric: 4. Criteria: Subscription is king We believe that we will earn 0.1 million $ a year To verify that, we will sell subscriptions for 3 months And measure how many subscriptions we sold We were right if we sold more than 100 subscriptions
- 52. 5. Create a Impact Map based on your Elevator Pitch and User Persona a.k.a customer segment 6. Define impacts/release goals (how) and 7. Features (what), e.g. Basic functionality) for four releases.
- 53. WHY? WHO? HOW? WHAT? FOR busy city-dwellers, WHO HAS a need for a beautiful home. Echo Flower IS A flower decoration service, THAT continually deliver fresh flowers. UNLIKE traditional flower suppliers, Echo flower uses only ecological grown flowers. Busy city-dwellers Basic functionality (R1) (R2) (R3) (R4) Using our service
- 54. PRAISED • Productivity gains • Reduced cost • Avoided cost • Increased revenue • Service level improvements • Enhanced quality • Differentiation in the marketplace 54 These are normas business reasons for another release
- 55. WHY? WHO? HOW? WHAT? FOR busy city-dwellers, WHO HAS a need for a beautiful home. Echo Flower IS A flower decoration service, THAT continually deliver fresh flowers. UNLIKE traditional flower suppliers, Echo flower uses only ecological grown flowers. Busy city-dwellers Using our service Basic Functionality (R1) ? (R2) (R3) (R4) Increase revenue
- 56. Case 1
- 57. Case 2
- 58. 8. Create a product roadmap 9. Define metrics to evaluate your release goals 10. Set timing Product Roadmap
- 59. Product Roadmap • A product roadmap states planned major releases, typically one year ahead, their goals, key features, and metrics. • The roadmap goals are still hypotheses but our structured modeling approach make us able to make qualitative assumptions and not wild guesses. • Evaluate each release against its metrics and take action.
- 60. Case 1 60
- 61. Case 2
- 62. 5. Create a Story Map ”backbone” based on your Customer Life Cycle phases and Customer Relationships Search Chose Change Pay Recieve Subscribe Story map
- 63. Product Roadmap 12. Decompose your Epics into User Stories 13. Slice out the user stories necessary to deliver your first release Story map
- 64. Story mapping 1. Stories are short verb phrases that describe what people 64 do 2. Stories in a map are arranged in left-to-right narrative flow 3. The depth of a map contains variations and alternative stories 4. Stories are organized by epics across the top of the map 5. Epics form the backbone of the map 6. You can slice the map to identify the stories you´ll need to reach a specific outcome (release)
- 65. User story format 65 Title only
- 66. 66 What happen between the alarm signal and travelling to work? My Morning Story map EXAMPLE
- 67. 67 Exercise Make breakfast Getting cleaned up Epics form the backbone of the map
- 68. Do push-ups Walk the dog Make coffee Brush teeth 68 Exercise Make breakfast Getting cleaned up Stories are organized by epics across the top of the map Stories in a map are arranged in left-to-right narrative flow
- 69. Exercise Make breakfast Getting cleaned up Do push-ups Walk the dog Make coffee Brush teeth 69 Jog Do yoga Make Tea Apply extra deodorant Shave The depth of a map contains variations and alternative stories
- 70. Slice out stories to reach an outcome 70 • Use slices to identify all stories relevant to a specific outcome – ”Get out the door in few minutes”
- 71. Exercise Make breakfast Getting cleaned up Do push-ups Walk the dog Make coffee Brush teeth 71 Jog Do yoga Make Tea Apply extra deodorant Shave You can slice the map to identify the stories you´ll need to reach a specific outcome
- 72. Case 1
- 73. Case 2
- 74. Thank You
Notas del editor
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