1. Product and Distribution Strategies Chapter 13

2. Explain marketing’s definition of a product and list the components of the product strategy. Describe the classification system for consumer and business goods and services. Distinguish between a product mix and a product line. Briefly describe each of the four stages of the product life cycle. List the stages of the new-product development process. Explain how firms identify their products. Outline and briefly describe each of the major components of an effective distribution strategy. Identify the various categories of distribution channels and discus the factors that influence channel selection. Learning Goals 1 2 3 4 5 6 7 8

4. Product Classification

8. Product Life Cycle Product life - four basic stages—introduction, growth, maturity, and decline—through which a successful product progresses.

13. Product Failures

18. Valuable Brands

20. Distribution channel - path through which products—and legal ownership of them—flow from producer to consumers or business users. Distribution Strategy Physical distribution - actual movement of products from producer to consumers or business users.

21. Distribution Channels

23. Marketing Intermediaries

27. Retail Stores

28. Wheel of Retailing

34. Comparison of Transportation Modes