Community Relations 2.0: Social Media in Public Libraries
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Fall 2013 TechByte Presentation to Denver University's ASIS&T (Association of Information Science & Technology) about how public libraries can use social media with examples from Douglas County Libraries and other public libraries.
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Community Relations 2.0: Social Media in Public Libraries
- 1. Community Relations 2.0: Social Media in Public Libraries Haley Hennes @librarymarketer
- 3. QuickTime™ and a decompressor are needed to see this picture. Beware of Shiny Object Syndrome.
- 4. • Authors • Journalists • Teens
- 5. Post at least 5 tweets a day.
- 6. •External Links •Internal Links •Retweets •Questions QuickTime™ and a decompressor are needed to see this picture. •Quotes •Book Recommendations Mix it Up!
- 7. Be Human. QuickTime™ and a decompressor are needed to see this picture. Be Human.
- 8. QuickTime™ and a decompressor are needed to see this picture. Don’t Be Boring.
- 9. QuickTime™ and a decompressor are needed to see this picture. Have Conversations.
- 10. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
- 11. When to Post? QuickTime™ and a decompressor are needed to see this picture. For retweets, KISSMetrics found the peak time to be around 5 PM. For click through rate (CTR), KISSmetrics found the best times to be at 12 PM and 6 PM.
- 12. QuickTime™ and a decompressor are needed to see this picture.
- 14. What about Metrics? QuickTime™ and a decompressor are needed to see this picture.
- 15. What Douglas County Libraries Measures: Followers Retweets Mentions Click Through Rate (CTR) Engagement
- 16. • Older Adults •Large Audience
- 17. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
- 18. Visuals get more likes and shares than any other post type on Facebook (Source: Dan Zarrella).
- 19. Be Engaging!
- 20. When to Post? Evenings and Weekends 2 to 3 posts per day
- 21. What to Measure? Number of Fans Engagement: Likes, Comments, Shares Click Through Rate (CTR) Number of People Who Saw Your Posts
- 22. QuickTime™ and a decompressor are needed to see this picture.
- 23. Haley Hennes QuickTime™ and a decompressor are needed to see this picture. Follow me: @librarymarketer www.librarymarketer.com
Notas del editor
- There are a lot of different social media networks out there, but what the ones that are right for your library depends on your organization’s goals.
- Beware of Shiny Object Syndrome. Don’t feel like you have to be everywhere. Find what network your community is active on and meet them there.
- 22% of teens use Twitter (Source: NextAdvisor)
- Don’t be lost in the stream on content on Twitter. Be sure to post multiple times throughout the day to be heard by your followers.
- Mix up your content to include both internal and external links.
- Examples of great tweets from other libraries. More examples can be found on: librarymarketer.com
- However, it really depends on your audience. Be sure to check the analytics to see what times and days resonates best with them.
- Use a service such as Hootsuite or Tweetdeck to schedule posts and monitor posts.
- Examples of interactions one can have with patrons and authors on Twitter.
- Don’t worry. Measuring social media is easier than weighing zoo animals.
- Douglas County Libraries (DCL) tracks these metrics on a spreadsheet, but prepare a more visual report to give to the board and upper management.
- 55-64 year olds; is the fastest growing age bracket with 79% of growth since 2012. (Source: JeffBullas.com) 67% of Internet users on Facebook in the US (Source: Pew Internet and American Life Project) DCL’s Facebook is mainly women 35-44
- Facebook fans are “one of us.” They are already library lovers.
- Ask questions, post fill in the blanks, etc.
- Use Facebook Insights to see exactly when your fans are online so you know when to post.
- Cross promote online and off!