In this file, you can ref free useful materials about what is a pixel affiliate marketing and other materials for what is a pixel affiliate marketing such as affiliate programs, affiliate tips…

1. What is a pixel affiliate marketing
In this file, you can ref free useful materials about what is a pixel affiliate marketing and other materials
for what is a pixel affiliate marketing such as affiliate programs, affiliate tips…
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I. Affiliate marketing guides
I have read many blog posts over the years about best practices around affiliate programs and thought I
would finally chime in with my thoughts on this topic. I want to address a few aspects that I haven’t seen
discussed before and provide a different perspective on some that have been discussed at length. I also
want to expand the considerations beyond just the affiliate program so that it is better aligned with all
of the other marketing channels. So here it goes!
Tracking
This is the foundation of any affiliate program and often the most overlooked piece. Since many affiliate
programs have been up and running for years, most affiliate managers don’t think about understanding
how the program actually tracks. I recently presented as the keynote at Affiliate Management Days in
San Francisco where I asked a room full of affiliate managers if they knew how their program tracked
conversions and not one of them could raise their hand. Most affiliate programs track via a pixel or tag
on the confirmation page. More and more, advertisers are conditionally firing this tag based on who
drove the last referral. There are several ways to conditionally fire the tag. In years past, the most
common method is having your developer write custom logic that will determine when/if the tag should
fire. Today, most advertisers use a tag management tool to control this logic. Some advertisers still
“hard code” the pixel on their confirmation page which could be over-crediting affiliates for conversions
where they weren’t necessarily the last click. It is very important to understand how and when the
tracking tag fires and whether an affiliate will get credit. If you don’t know this, there can be reporting
and tracking issues down stream that cannot be resolved.
Deduplication
How and when does an affiliate earn credit for a conversion? Most advertisers have several marketing
channels like paid search, email, display, social, etc. in addition to affiliate. All of these channels are
competing to be the winning click. Should an affiliate get credit if they drive a click and the user then
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2. leaves and does several searches and ends up returning to the site via a paid search click? Are both
teams, search and affiliate, claiming credit for this conversion? There was only one sale for $89.00, so
you don’t want to count it twice. Today the best practice is to deduplicate across all marketing channels
to prevent duplicate crediting and inaccurate data. This requires some type of dynamic tag firing logic or
a solution that can do the depuping in real -time.
Cookie Duration
How long after the last click can an affiliate earn credit for a conversion? The most common practice is
to set the cookie period for as long of a period as possible to favor the affiliate and make your program
more competitive. However there are two things that might matter more. First, how quickly do
conversions happen in general on your site? For most retailers, it is not uncommon for 90%+ of all
conversion to occur within a few hours and 99% within 24 hours (check your own analytics to see what
your numbers are). A second consideration is how are you tracking and crediting other channels like
paid search, email, display, social, etc.? If these channels are measured and tracked on a 24 hour
window, does it make sense to try and track affiliate on a 90 day window? Does this make sense
considering the deduplication logic discussed above? Can an affiliate even earn credit beyond a few days
given subsequent clicks from other affiliates or marketing channels? I recommend being consistent and
using the same referral window for all channels.
Promo Codes
Do you allow affiliates to earn credit for conversions with promo code or do you forbid the use of promo
codes in the affiliate channel? Do you want to provide certain affiliates exclusive or unique codes that
only credit them? Do you need to restrict certain codes from the affiliate channel like “friends & family”
or direct mail promotions? If these are concerns, then you need to make sure you can easily manage
these rules and control how and when promo codes can be used in an automated process.
Payment Terms
How and when are your affiliates paid? Many affiliate networks control the timing of payments to your
affiliates. This means you need to treat all affiliates the same. You also need to have your finance
department process payments based on the network’s rules instead of your company’s internal policy. It
can sometimes be an advantage to pay certain partners sooner or on a different schedule to help with
their cash flow which they can then reinvest into driving more conversions back to you. Conversely, your
finance department might have issues getting payments back to the networks on time which causes
anxiety with your affiliates when payment are late. If any of these are issues facing your program, you
need to look for more flexible payment processing options from your affiliate management provider.
Reporting
Many times reporting is taken for granted. You log in to your affiliate program and run some reports.
However, most people don’t know what they are trying to measure and run reports for the sake of
running reports (habits are hard to break). The first step to reporting is determining what data you need
to measure. What are your goals and key performance indicators (KPIs) that you need to know and
measure to be successful? Once you have determined these data points, then you can look for the data
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3. that will provide feedback and insights into your goals and objectives. Too many times I see affiliate
managers going the opposite way – trying to use the standard reports to tell them how well they are
doing. The problem with this is reports are dumb – they don’t know what you want. If you have specific
goals and KPIs associated with your job or affiliate channel, you need to make sure you are getting those
data points in your reports. For example, if your goals are to drive new to file customers then you need a
way to identify which affiliates are driving the highest number of new customers and so you can work
with them to drive more new customers.
Well, there you have it! These are a few of the key things all marketing managers need to consider when
managing their affiliate channel.
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
 Persistence
 Patience
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4.  Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
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5. remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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