We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this webinar we'll discuss the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
You can view a full recording of this webinar here: http://www.hallme.com/webinars/how-to-optimize-the-most-important-pages-on-your-site-229.php
4. About You
You have a website and want to improve
navigation
You want to make the best use out of the pages
with the heaviest traffic
You want your website to work better for its
visitors
5. What We’ll Discuss
Which pages you should pay attention to
most
How to optimize the popular pages on your site
How these changes effect a research-oriented
site visitor
6. Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email dave@hallme.com
9. Some Stats
• 98% - The Home page was first, second
or third most visited page on the website
• 86% - The Home page was the #1 most
visited page on the website
• 58% - The About Us page was in the
top 10 most visited pages
• 68% - The Contact Us page was in the
top 10 most visited pages
10. Know your audience
• What do they need?
• What are their pain points?
• What do they care about?
• What do they like?
11. 3 Types of Users
• Researchers
• Buyers
• Current Customers
19. About Us Uses
• Your Calling Card
• Who You Are
• Can I Trust This Company?
• Show Some Personality/Culture
20. About Us Elements
• Company history
– how long have you been around?
• Company description/mission?
– what do you do?
• Who do you work with?
• Who are the people?
27. Contact Us Uses
• How do I get there?
• Who should I talk to?
- For sales, customer service, billing, etc.
• I want more information
• Do they service my area?
28. Contact Us – Make it
Easy contact form
• Short
• Individual contact information
• A map/simple driving directions
• Hours of operation
29. Contact Us – Make it
Easy media contact information
• Social
• Instant message
contact information
• Service area
45. Learn More
Twitter: @hall_web
@davemacportland
• Blog – http://www.hallme.com/blog/
• Webinars – http://www.hallme.com/webinars
• 9/18 - Getting Found and Optimizing for Local Search
• 10/2 – What are Businesses Supposed to do with Google +
• Archived webinars - http://www.hallme.com/archived-
webinars
dave@hallme.com
Download our free eBook: http://bit.ly/hall-ebook
46. Thanks!
Fine Print: All images fall under CC licenses. Thank you to the owners- you rock!
Editor's Notes
We are 13 year old technology enabled interactive marketing agency and Maine's largest. We help b2b companies and retail companies sell more through online, social and mobile by creating and executing their strategic marketing plans in online, social and mobile marketing. Our services include Web and Mobile Design and Development, Native App Development, Search Marketing, Interactive Advertising, Social Media, and Mobile Marketing. Our team of Internet Marketing experts, powered by our proprietary data collection platform, are able to quickly and easily track, test and validate marketing opportunities.
An embracer of chaos, technology and the creative process all served with a side of Maine Micro Brew and chicken wings.
Talk about GA.
Understand the pathways they will follow Researchers: FAQ, Product Comparisons, Demos, Blogs, Webinars, Trust indication logos, Staff images Purchasers: Contact Information, E-Commerce, Testimonios, Specials and Promos, Free Trial, Value Add items, Request More Info Current Customers: News, How to Videos, FAQ, Support, Training, Blog, White Paper
Telephone Number Email Address Physical Address
Telephone Number Email Address Physical Address
Telephone Number Email Address Physical Address
Telephone Number Email Address Physical Address
Telephone Number Email Address Physical Address
Telephone Number Email Address Physical Address
If you ’re interested in learning more follow us on Twitter and check out our blog, or one of our upcoming or archived webinars. And sept. 18 Katie our local search expert will tell us all about getting found and optimizing for local search. You can also download our free ebook which is available via the link below and on our home page. Thanks for watching everyone and have a great afternoon!