SlideShare una empresa de Scribd logo
1 de 27
Descargar para leer sin conexión
Doing It Wrong:
 5 Ways to FAIL at Social Media

        @HalLublin
     Co-Founder, SMMI
  Director of Social Media,
      Swagbucks.com
Are you actually reading this?
                                 http://www.flickr.com/photos/
                                            striatic
You're doing it wrong
You're doing it wrong
You're doing it wrong
FAIL #1
PLANNING
FAIL #1
PLANNING
FAIL #1
PLANNING
FAILSAFE
FAILSAFE
FAIL #2
MEASURING
FAILSAFE
FAIL #3
OVEREXTEND YOURSELF
You're doing it wrong
FAILSAFE
FAIL #4
FAILSAFE
You're doing it wrong
FAILSAFE


 Capture
    &
 Convert:

- Website
- Blog
FAIL #5
Al
FAILSAFE
FAILSAFE
FAILSAFE
FAILSAFE
Summary:
1. Take the time to create a game plan, but don’t let it stop
you from taking action.
2. Give yourself a chance to succeed by measuring what
matters.
3. Create an action plan that you can execute consistently.
4. Use the Hub & Spokes - don’t put all of your eggs in one
basket.
5. Listen to your customers, set boundaries/behavior
expectations, and take conflicts offline.
QUESTIONS




 ?
Doing It Wrong:
 5 Ways to FAIL at Social Media

        @HalLublin
     Co-Founder, SMMI
  Director of Social Media,
      Swagbucks.com
Are you actually reading this?
                                 http://www.flickr.com/photos/
                                            striatic

Más contenido relacionado

La actualidad más candente

2013 ACC Social Media for Small Business
2013 ACC Social Media for Small Business2013 ACC Social Media for Small Business
2013 ACC Social Media for Small BusinessBeth Clemons
 
Emotional Intelligence for Engineers at Angular Atlanta
Emotional Intelligence for Engineers at Angular AtlantaEmotional Intelligence for Engineers at Angular Atlanta
Emotional Intelligence for Engineers at Angular AtlantaApril Wensel
 
Using Creativity and Agility to Improve Your Content Marketing
Using Creativity and Agility to Improve Your Content MarketingUsing Creativity and Agility to Improve Your Content Marketing
Using Creativity and Agility to Improve Your Content MarketingThe Yaffe Group
 
Social networking for bloggers
Social networking for bloggersSocial networking for bloggers
Social networking for bloggersSarah Arrow
 
[Development Simply Put] Parent VS. Child Classes - Think Like A Compiler
[Development Simply Put] Parent VS. Child Classes - Think Like A Compiler[Development Simply Put] Parent VS. Child Classes - Think Like A Compiler
[Development Simply Put] Parent VS. Child Classes - Think Like A CompilerAhmed Tarek Hasan
 
#CareerGravity and LinkedIn
#CareerGravity and LinkedIn#CareerGravity and LinkedIn
#CareerGravity and LinkedIn#CareerGravity
 
7 Ways to Leverage Your Passions – When You’re Fed Up Choosing Just one
7 Ways to Leverage Your Passions – When You’re Fed Up Choosing Just one7 Ways to Leverage Your Passions – When You’re Fed Up Choosing Just one
7 Ways to Leverage Your Passions – When You’re Fed Up Choosing Just oneGisele Thomson
 
What we can learn about DevOps from Science Fiction: Ignite Format
What we can learn about DevOps from Science Fiction: Ignite FormatWhat we can learn about DevOps from Science Fiction: Ignite Format
What we can learn about DevOps from Science Fiction: Ignite FormatDawn Foster
 
Naked Conversations
Naked ConversationsNaked Conversations
Naked Conversationskdwhigham
 

La actualidad más candente (10)

2013 ACC Social Media for Small Business
2013 ACC Social Media for Small Business2013 ACC Social Media for Small Business
2013 ACC Social Media for Small Business
 
Emotional Intelligence for Engineers at Angular Atlanta
Emotional Intelligence for Engineers at Angular AtlantaEmotional Intelligence for Engineers at Angular Atlanta
Emotional Intelligence for Engineers at Angular Atlanta
 
Using Creativity and Agility to Improve Your Content Marketing
Using Creativity and Agility to Improve Your Content MarketingUsing Creativity and Agility to Improve Your Content Marketing
Using Creativity and Agility to Improve Your Content Marketing
 
Social networking for bloggers
Social networking for bloggersSocial networking for bloggers
Social networking for bloggers
 
[Development Simply Put] Parent VS. Child Classes - Think Like A Compiler
[Development Simply Put] Parent VS. Child Classes - Think Like A Compiler[Development Simply Put] Parent VS. Child Classes - Think Like A Compiler
[Development Simply Put] Parent VS. Child Classes - Think Like A Compiler
 
#CareerGravity and LinkedIn
#CareerGravity and LinkedIn#CareerGravity and LinkedIn
#CareerGravity and LinkedIn
 
Why Use Skype & Introducing Google+
Why Use Skype & Introducing Google+Why Use Skype & Introducing Google+
Why Use Skype & Introducing Google+
 
7 Ways to Leverage Your Passions – When You’re Fed Up Choosing Just one
7 Ways to Leverage Your Passions – When You’re Fed Up Choosing Just one7 Ways to Leverage Your Passions – When You’re Fed Up Choosing Just one
7 Ways to Leverage Your Passions – When You’re Fed Up Choosing Just one
 
What we can learn about DevOps from Science Fiction: Ignite Format
What we can learn about DevOps from Science Fiction: Ignite FormatWhat we can learn about DevOps from Science Fiction: Ignite Format
What we can learn about DevOps from Science Fiction: Ignite Format
 
Naked Conversations
Naked ConversationsNaked Conversations
Naked Conversations
 

Similar a You're doing it wrong

10 Ways to Suck at Social Media
10 Ways to Suck at Social Media10 Ways to Suck at Social Media
10 Ways to Suck at Social MediaLuis Carranza
 
Army Contracting Presents: Social Media for Small Business
Army Contracting Presents: Social Media for Small BusinessArmy Contracting Presents: Social Media for Small Business
Army Contracting Presents: Social Media for Small BusinessU.S. Army Contracting Command
 
MORCon 2011-Social Media Optmization Mistakes to Avoid
MORCon 2011-Social Media Optmization Mistakes to AvoidMORCon 2011-Social Media Optmization Mistakes to Avoid
MORCon 2011-Social Media Optmization Mistakes to AvoidEster Rebecca Del Fierro
 
10 Social Media Marketing Sins
10 Social Media Marketing Sins10 Social Media Marketing Sins
10 Social Media Marketing SinsJohn Daniels
 
10.5 social media mistakes to avoid
10.5 social media mistakes to avoid10.5 social media mistakes to avoid
10.5 social media mistakes to avoidParentaGroup
 
7 Tips for Bad Headline Writing Days
7 Tips for Bad Headline Writing Days7 Tips for Bad Headline Writing Days
7 Tips for Bad Headline Writing DaysLindsay Blakely
 
Four Approaches to Effective Design Communication
Four Approaches to Effective Design CommunicationFour Approaches to Effective Design Communication
Four Approaches to Effective Design CommunicationMeng Yang
 
Social media for real estate
Social media for real estateSocial media for real estate
Social media for real estateMarlee Newman
 
Top 10 Facebook Mistakes
Top 10 Facebook MistakesTop 10 Facebook Mistakes
Top 10 Facebook Mistakesdataplextech
 
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank ScoresFacebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank ScoresSnapApp
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media WebinarEPIPNational
 
Navigating the Seas of Social Media
Navigating the Seas of Social MediaNavigating the Seas of Social Media
Navigating the Seas of Social MediaHal Lublin
 
Top 10 Social Media Mistakes
Top 10 Social Media MistakesTop 10 Social Media Mistakes
Top 10 Social Media Mistakesdataplextech
 
Change the Game - Get More from Social Media Marketing
Change the Game - Get More from Social Media MarketingChange the Game - Get More from Social Media Marketing
Change the Game - Get More from Social Media MarketingSubhendu Pattnaik
 
13 Nonprofit Marketing Changes to Make in 2013
13 Nonprofit Marketing Changes to Make in 201313 Nonprofit Marketing Changes to Make in 2013
13 Nonprofit Marketing Changes to Make in 2013Kivi Leroux Miller
 
Catherine Warrilow – BrightonSEO April 2016: Epic PR Fails and what we can le...
Catherine Warrilow – BrightonSEO April 2016: Epic PR Fails and what we can le...Catherine Warrilow – BrightonSEO April 2016: Epic PR Fails and what we can le...
Catherine Warrilow – BrightonSEO April 2016: Epic PR Fails and what we can le...Authoritas
 
14 practical social media tips and key takeaways (with an extra one thrown in...
14 practical social media tips and key takeaways (with an extra one thrown in...14 practical social media tips and key takeaways (with an extra one thrown in...
14 practical social media tips and key takeaways (with an extra one thrown in...sixtwo digital
 
NEDMA15: Humanizing Your Corporate Brand on Social Media - Bob Cargill and Am...
NEDMA15: Humanizing Your Corporate Brand on Social Media - Bob Cargill and Am...NEDMA15: Humanizing Your Corporate Brand on Social Media - Bob Cargill and Am...
NEDMA15: Humanizing Your Corporate Brand on Social Media - Bob Cargill and Am...New England Direct Marketing Association
 

Similar a You're doing it wrong (20)

10 Ways to Suck at Social Media
10 Ways to Suck at Social Media10 Ways to Suck at Social Media
10 Ways to Suck at Social Media
 
B2 B Sales
B2 B SalesB2 B Sales
B2 B Sales
 
Army Contracting Presents: Social Media for Small Business
Army Contracting Presents: Social Media for Small BusinessArmy Contracting Presents: Social Media for Small Business
Army Contracting Presents: Social Media for Small Business
 
MORCon 2011-Social Media Optmization Mistakes to Avoid
MORCon 2011-Social Media Optmization Mistakes to AvoidMORCon 2011-Social Media Optmization Mistakes to Avoid
MORCon 2011-Social Media Optmization Mistakes to Avoid
 
10 Social Media Marketing Sins
10 Social Media Marketing Sins10 Social Media Marketing Sins
10 Social Media Marketing Sins
 
10.5 social media mistakes to avoid
10.5 social media mistakes to avoid10.5 social media mistakes to avoid
10.5 social media mistakes to avoid
 
7 Tips for Bad Headline Writing Days
7 Tips for Bad Headline Writing Days7 Tips for Bad Headline Writing Days
7 Tips for Bad Headline Writing Days
 
Four Approaches to Effective Design Communication
Four Approaches to Effective Design CommunicationFour Approaches to Effective Design Communication
Four Approaches to Effective Design Communication
 
Social media for real estate
Social media for real estateSocial media for real estate
Social media for real estate
 
7 Mistakes of Social Media
7 Mistakes of Social Media7 Mistakes of Social Media
7 Mistakes of Social Media
 
Top 10 Facebook Mistakes
Top 10 Facebook MistakesTop 10 Facebook Mistakes
Top 10 Facebook Mistakes
 
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank ScoresFacebook Engagement - 5 Ways to Boost Your EdgeRank Scores
Facebook Engagement - 5 Ways to Boost Your EdgeRank Scores
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media Webinar
 
Navigating the Seas of Social Media
Navigating the Seas of Social MediaNavigating the Seas of Social Media
Navigating the Seas of Social Media
 
Top 10 Social Media Mistakes
Top 10 Social Media MistakesTop 10 Social Media Mistakes
Top 10 Social Media Mistakes
 
Change the Game - Get More from Social Media Marketing
Change the Game - Get More from Social Media MarketingChange the Game - Get More from Social Media Marketing
Change the Game - Get More from Social Media Marketing
 
13 Nonprofit Marketing Changes to Make in 2013
13 Nonprofit Marketing Changes to Make in 201313 Nonprofit Marketing Changes to Make in 2013
13 Nonprofit Marketing Changes to Make in 2013
 
Catherine Warrilow – BrightonSEO April 2016: Epic PR Fails and what we can le...
Catherine Warrilow – BrightonSEO April 2016: Epic PR Fails and what we can le...Catherine Warrilow – BrightonSEO April 2016: Epic PR Fails and what we can le...
Catherine Warrilow – BrightonSEO April 2016: Epic PR Fails and what we can le...
 
14 practical social media tips and key takeaways (with an extra one thrown in...
14 practical social media tips and key takeaways (with an extra one thrown in...14 practical social media tips and key takeaways (with an extra one thrown in...
14 practical social media tips and key takeaways (with an extra one thrown in...
 
NEDMA15: Humanizing Your Corporate Brand on Social Media - Bob Cargill and Am...
NEDMA15: Humanizing Your Corporate Brand on Social Media - Bob Cargill and Am...NEDMA15: Humanizing Your Corporate Brand on Social Media - Bob Cargill and Am...
NEDMA15: Humanizing Your Corporate Brand on Social Media - Bob Cargill and Am...
 

Último

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 

Último (20)

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 

You're doing it wrong

Notas del editor

  1. \n
  2. Background: Used to work as consultant, wrote the course for technology in real estate, SM director for Swagbucks.com - 4,000,000 users over numerous platforms\n
  3. Who is currently active on a social media site for their business? \n
  4. \n
  5. Planning Fail occurs in one of two ways:\n\n1. You’re in such a hurry to rushget your profile up and going that you just charge in with no real plan in place to sustain/exectue\n\n2. You spend so much time analyzing over and over again that you never take action.\n
  6. Planning Fail occurs in one of two ways:\n\n1. You’re in such a hurry to rushget your profile up and going that you just charge in with no real plan in place to sustain/exectue\n\n2. You spend so much time analyzing over and over again that you never take action.\n
  7. We need to talk about the value of planning and strategy, because we’re going to come back to it over and over again.\n\nIt’s really important to understand how your customers relate to you and what needs of theirs you’re serving with your social presence. Are you listening to them? What are they asking for? What are their expectations? DO they want it to be a venue for customer service? Do they expect special deals? Are they getting something from your Facebook page that they can’t get from your website? It’s about delivering value to your customer in a way that also delivers value to you, and that can go far beyond coupon codes or sales.\n\nAll of that information is vital to the planning process and the formulation of a coherent, actionable strategy.\n
  8. The real key to this particular fail, though, is a balanced approach\n\nWhile you shouldn’t blindly rush into a social media presence, overplanning can stifle you to the point of never getting anything done. Have intentions and goals and direction, but realize that ultimately you’re creating something organic, that can and will change over time.\n
  9. FAIL #2 is all about ROI and measuring how you’re doing. Too often people either have no goals because they fall back on “Social Media not having an ROI”, or they set unrealistic goals that aren’t tied to their activities.\n
  10. Your measurement of success has to come from two things: your intentions and your goals. You can’t just apply traditional metrics as a barometer of your success if you aren’t using your social tools in a way that supports or directly relates to those metrics. Once you have your goals, then you have a direction as far as figuring out what to measure, and what numbers/results will matter to you.\n\nAlso, I’m going to encourage you to think beyond just numbers. Numbers are great, and can be impressive, but it’s more about the level of engagement and influence you wield that’s important. A large group of people can add nothing to your business, while sometimes a small group of dedicated consumers can make a big difference. Numbers as a goal is OK, but to really take it to the next level, those increased numbers should carry the expectation of increased clicks, responses, shares, etc.\n\nThat’s when you get into the good stuff and are able to see more clearly how your use of social is moving the needle.\n\nTalk about correlations, too - are support/service complaints going down? \n
  11. The more social networks you commit your business to, the more of your time, resources and money are being stretched. Autoposting to a number of networks with the exact same information will dilute your effectiveness, and you’ll set yourself up to burn out and not get what you need out of your efforts.\n
  12. Part of the key to successfully sustaining your social efforts is consistency in posting and engagement. It’s incredibly difficult to scale social media successfully, and it’s often not even necessary, since you may not be doing anything different on your different social networks - youtube has the same info as Facebook, which is just condensed onto Twitter.\n
  13. To avoid overextending yourself, take a good hard look at your business plan, and figure out which platforms are going to serve your strategy. Where are your customers doing the most talking? How will your social accounts work together to help you drive brand value forward? Keep your focus on the big picture, but do the little things to execute. That way, when new platforms offer the opportunity to enhance/extend your efforts, you’re in the best possible position to recognize and capitalize on them.\n
  14. The 4th great way to fail is to put all of your eggs in one basket. Social networks are tools, NOT destinations.\n
  15. Facebook is great place to engage with consumers, and with the use of apps and landing pages, it was even a place to capture and possibly convert. However, Facebook doesn’t exist to serve your business - they’re looking to drive the evolution of how we connect as people, and that can be inconvenient for businesses who have settled into a groove on FB. What change will they make next? Nobody knows.\n
  16. Also, you could invest time and resources in the new, hot site/service that promptly disappears one day. Again, you don’t control it and you can’t do anything about it.\n
  17. They key to this is the Hub and spokes strategy - explain hub and spokes\n
  18. Our final FAIL is big one: taking all criticism of your business/product personally. \n
  19. Sometimes your customers seem like an angry mob to you - full of negative feedback, mocking you, taking any opportunity to knock you down a peg. A lot of times the natural reaction is to go on the defense, or shut down comments and censor every negative post about your company or product.\n\nAn example of that is the VW article from Huffington Post that I shared on twitter this morning - they’re under fire from Greenpeace and their own community about their stance on some environmental regulations, and they’re responding on their Facebook page by deleting all negative and crital comments. Regardless of your political leanings, the one thing that is universal in this story is that VW’s being criticized for how they’re handling the backlash\n
  20. - Take the time to listen to your customers - find the value in their feedback, and use the opportunity to let them know they’re heard\n- Set boundaries for behavior - what is and isn’t acceptable - and make it clear that feedback is valued, and if it isn’t on that site, give them a place to go.\n- Take conflicts offline and resolve them there. The act of it shows that 1. you’re listening and 2. you’ll do something about it\n
  21. - Take the time to listen to your customers - find the value in their feedback, and use the opportunity to let them know they’re heard\n- Set boundaries for behavior - what is and isn’t acceptable - and make it clear that feedback is valued, and if it isn’t on that site, give them a place to go.\n- Take conflicts offline and resolve them there. The act of it shows that 1. you’re listening and 2. you’ll do something about it\n
  22. - Take the time to listen to your customers - find the value in their feedback, and use the opportunity to let them know they’re heard\n- Set boundaries for behavior - what is and isn’t acceptable - and make it clear that feedback is valued, and if it isn’t on that site, give them a place to go.\n- Take conflicts offline and resolve them there. The act of it shows that 1. you’re listening and 2. you’ll do something about it\n
  23. \n
  24. \n
  25. \n