Blogging for Business - A Beginners Guide

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This document provides a beginner's guide to blogging for business. It outlines the benefits of blogging such as increased website traffic, social media followers, and inbound links. The guide discusses different types of blogs and recommends using Wordpress as a blogging platform. It provides tips for setting up a blog site, including choosing a theme, customizing it, and adding plugins. The document also offers advice for writing blog posts, finding inspiration, commenting on other blogs, sharing content, and getting help if needed.

Empresariales Tecnología

Why Blog?
Stats
• Websites with blogs see 55% more unique visitors
• Bloggers have 79% more twitter followers
• Bloggers get 97% more inbound links
Source Hubspot

Why Blog?
• SEO
• Establishes you as expert
• Forms relationships with customers
• Hub of your social media activity

Types Of Blog
• Photo Blogs
• Video Blogs
• Political Blog
• Personal Blog
• Business Blog
• Fan Blog

Blog Tools
• Wordpress.org 
• Wordpress.com
• Blogger
• Posterous
• Tumblr

Always consider your target market?
Provide content aimed to give them value?
The Golden Rule of
Blogging

Plugins
• Get an API Key – Akismet
• All In One SEO Pack
• Fbmeme button
• Tweetmeme button
• FB Like button
• Add this social bookmarking widget

Anatomy of a blog post
• Use a good image
• Write a compelling headline
• Reel them in in the first paragraph
• Full story
• Call to action – ask for comments

Finding Inspiration
• Google Alerts
• Read other blogs
• What do your customers ask you?
• Be topical

Commenting On Other Blogs
• Find other blogs about your industry
• Find good posts
• Leave a good constructive comment

Sharing
• Guest Blog – ask for guest posts
• Spread the word via RSS feed to social media
• Use social bookmarking sites
• Register on blog directories e.g. technorati

If you get stuck
Email me: amanda@spiderworking.com
Phone me: 01 442 9410
Skype me: spiderworking.com
Get these slides: www.facebook.com/spiderworking

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Blogging for Business - A Beginners Guide

1. Blogging For Business A Beginners Guide

2. Why Blog? Stats • Websites with blogs see 55% more unique visitors • Bloggers have 79% more twitter followers • Bloggers get 97% more inbound links Source Hubspot

3. Why Blog? • SEO • Establishes you as expert • Forms relationships with customers • Hub of your social media activity

4. What is a blog?

10.

11.

12. Types Of Blog • Photo Blogs • Video Blogs • Political Blog • Personal Blog • Business Blog • Fan Blog

13. Blog Tools • Wordpress.org  • Wordpress.com • Blogger • Posterous • Tumblr

14. Always consider your target market? Provide content aimed to give them value? The Golden Rule of Blogging

15. Setting Up a Blog – Wordpress.org

16. Choose a theme

17. Customise It

18. Add Plugins

19. Plugins • Get an API Key – Akismet • All In One SEO Pack • Fbmeme button • Tweetmeme button • FB Like button • Add this social bookmarking widget

20. Anatomy of a blog post • Use a good image • Write a compelling headline • Reel them in in the first paragraph • Full story • Call to action – ask for comments

21. Finding Inspiration • Google Alerts • Read other blogs • What do your customers ask you? • Be topical

22. Commenting On Other Blogs • Find other blogs about your industry • Find good posts • Leave a good constructive comment

23. Sharing • Guest Blog – ask for guest posts • Spread the word via RSS feed to social media • Use social bookmarking sites • Register on blog directories e.g. technorati

24. If you get stuck Email me: amanda@spiderworking.com Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking

Blogging for Business - A Beginners Guide

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Blogging for Business - A Beginners Guide