4. #thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
• Or use the webinar question box to send us questions.
5. #thinkppc
Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years
6. #thinkppc
Live Poll Question #2
How do you manage your account(s)?
#thinkppc
a) I manage it myself.
b) I’m part of a team that manages it.
c) I outsource my account management.
d) I’m rethinking how my account is managed.
7. #thinkppc
Ad Testing: Large Accounts
How do we deploy and track large scale
tests on large accounts?
Is templated copy the best way to go?
8. #thinkppc
Ad Testing: Statistical Significance
When calculating statistical
significance, how in depth do you
go with string tests?
How do we maintain custom-
tailored ads on a large scale? Is it
possible?
9. #thinkppc
Ad Testing: Image Ads
With image ads do you test for ad sizes?
Are there any other ad testing specifics that
apply to the Google Display Network?
10. #thinkppc
Ad Testing: Device Strategies
How do you deal with cross-device performance?
Where does Tablet fit in?
11. #thinkppc
Ad Testing: Brand Ads
What are the differences between a good brand
ad, and a good non-brand ad?
How does this factor into your testing?
13. #thinkppc
Need Help?
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I’m interested in:
o PPC Management: We handle the day-to-day management of
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account.
o FREE Solutions Blueprint: We look at your account and provide
analysis and consultation (For accounts with $20K+ in ad spend).
15. #thinkppc
Have more questions?
Thank you for attending our #thinkppc webinar!
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• Webinar Feedback: marketing@hanapinmarketing.com
Notas del editor
For example, if you have one ad that wins overall, but in some ad groups it is significantly worse, do you just trust the overall data or do you show whichever ad won at the ad group level?
I look at Computer and Mobile but Tablet seems to be the odd man out. Do you combine tablet + computers before judging?
What have you seen work well for brands Brad? What do you think about TM, Registered and Copyright symbols? Do you just put the brand name in the title?