العرض الذي قدمته في منتدى الغد ٢٠١١ و الفيديوهات التي عرضتها روابطها هنا http://www.youtube.com/watch?v=NugRZGDbPFU&feature=youtube_gdata_player & http://www.ted.com/talks/mike_matas.html

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Concentrated Knowledge™ for the Busy Executive • www.summary.com Vol. 28, No. 3 (3 parts), Part 2, March 2006 • Order # 28-07
FILE: SALES
®
How to Win and Keep Big Customers
BAG THE
ELEPHANT!
THE SUMMARY IN BRIEF
Have you ever dreamed of landing that huge account — the monster
,-./‫4ت ا‬BCD;
contract that dwarfs any deals you’ve made previously, dramatically
increasing the size of your profits? “Bagging the Elephant” brings you new,
By Steve Kaplan deeper streams of revenue, and keeping that Elephant happy ensures profits
for years to come.
CONTENTS If you are the owner of a small or medium-sized business, this summary
will show you how to find the right Elephant for your business and business
The Elephants Need You
Page 2
needs, navigate your way through huge companies, identify and secure
internal champions, build strong alliances, and position your selling
Six Keys to Thinking approach for maximum effectiveness. Are you afraid that your company’s
Like an Elephant culture won’t be a good match for an Elephant’s culture? This summary
Pages 3, 4
explains how to align them to get the most out of your relationship. Are you
What to Know
Tuesday, May 3, 2011 About Elephants having trouble finding the right decision maker in a prospect’s company?

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V$@X%‫ ا‬Y@Z#/‫ا‬KOG VE4+ .‫م‬
Mobile :- +965 99170575
hani@al-menaii.com
www.al-menaii.com
t :- @haniham
Tuesday, May 3, 2011