1. MARKETING PLAN
BY: MIKE HARSHBARGER, HANNAH DARDIS, AND JESSE VIELBIG

2. HISTORY, NATURE OF BUSINESS
▪ Kwik Trip got its start in 1965
▪ 2000 Don Zeitlow and family bought out Kwik Trip to become owners.
▪ Kwik Trip operates under several names
▪ Kwik Trip
▪ Kwik Star
▪ Hearty Platter
▪ Tabaco Outlet Plus
▪ Retail and Foodservice Industry
▪ Hot Spot, Rollergrill, Fresh Case
▪ Grocery, Automotive, health and beauty

3. BUSINESS OVERVIEW
PRODUCT, DISTRIBUTION, VISION, AND CURRENT CUSTOMERS

4. OVERVIEW OF KWIK TRIP
▪ Distribution
▪ Kwik Trip operates its own transportation department called Convenience Trucking
▪ Distributes to 400+ stores daily within 250 miles
▪ Operates own production and warehouses for distributing
▪ Vision
▪ Respect
▪ High quality and low price
▪ Current Customers
▪ Local people from within community
▪ Travelers and Drivers
▪ Snackers

5. CURRENT CUSTOMERS- SEGMENTS

6. BUSINESS MISSION STATEMENT
To serve our customers and community more effectively than
anyone else by treating our customers, co-workers, and suppliers
with the utmost respect they deserve, and to have a successful
workplace. We strive to be better than the best in everything we
do. We will provide low cost items to our guests and make sure
our products are stocked and fresh. We will provide efficiency
and convenience to each person’s stop into our stores.

7. SWOT
ANALYSIS
Who and what is
the competition?

8. MARKETING OBJECTIVES
• One primary goal
• Open and operate new distribution and production center
• Two secondary goals
• Open 100 Stores after distribution center is built
• 15% of stores with Drive Thru
• How will we measure these outcomes
• Surveys, and yearly statements and totals
• Goals in 5 years?
• Open 200 new stores in new area

9. TARGET MARKETS

10. TARGETMARKET:DRIVERS
Drivers
Product-
$Price$-Fuel varies with supply & demand also by region
Place-Easily Accessible locations

11. TARGET MARKET: DRIVERS
Promotion- “Pennies for J.A.F.” “Pennies for Parks”
Interstate billboards & Radio Ads, T.V. commercials

12. TARGET MARKET: SNACKERS
$Price$-Competitive based on other like products in the
area
-sales on slow moving items
-sales on items with short shelf life

13. TARGET
MARKET:SNACKERS

14. TARGET MARKET: SNACKERS

15. TARGET MARKET: SNACKERS

16. TARGET MARKET: COMMUNITIES

17. TARGET MARKET: COMMUNITIES

18. LOCAL COMMUNITIES
Place-Neighborhood ‘hubs’

19. RADIO ADS / BILLBOARDS WITHIN CITIES / PARADES
Promotions

20. MARKETINGBUDGET