One Brand One Voice
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Digital branding process (a sphere shape chart with six stages)
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One Brand One Voice
- 1. One Brand One Voice Hanoch Rabinovitz
- 2. Energizing your (digital) brand distribute listen synergize optimize Engage present
- 3. present Who we are What we are Relevant issues Brand Search navigate Domain Landing pages (mini) sites
- 4. present Domain Landing pages (mini) sites
- 5. present Domain Landing pages (mini) sites Who we are? What we are? Relevant issues? NO!
- 6. distribute SEO SEM Ads Media Wiki PR RSS
- 7. distribute SEO SEM Ads Media Wiki PR RSS
- 8. distribute SEO SEM Ads Media Wiki PR RSS
- 9. synergize Mix Real/Digital media Co-branding
- 10. synergize Mix Real/Digital media Co-branding
- 11. synergize Mix Real/Digital media Co-branding
- 12. listen RSS Compare Pulse Trend-Spotting
- 13. listen RSS Compare Pulse Trend-Spotting
- 14. listen Read RSS Compare Pulse Trend-Spotting Entertainment Politics
- 15. engage Blog Newsletters Widgets Converse Socialize Rate Be There = Leader “ SEO-machine” True Links! Blogging = Humanizing your brand Fresh content!
- 16. engage Blog Newsletters Widgets Converse Socialize Rate
- 17. engage Blog Newsletters Widgets Converse Socialize Rate
- 18. engage Blog Newsletters Widgets Converse Socialize Rate
- 21. optimize Your pages 2.7% 1.6%
- 22. optimize Your pages “ call for action button” = 250% more Clicks!
- 24. Energizing your (digital) brand distribute listen synergize optimize Engage present
- 25. Don’t forget to say Thank you
- 26. Energizing your (digital) brand distribute listen synergize optimize Engage present Domain Landing pages Product’s (mini) sites SEO SEM Ads Media ; YouTube, Flickr, wiki PR Web, MarketWire Mix Real/Digital media Co-branding RSS; Google reader, Flock Compare; Google Trends, Compete, IceRocket, Blog Search Pulse : Summize.com, Digg, Yahoo Trends, Trend-Spotting Blog (Wordpress, blogger) Newsletters and widgets Converse & Socialize ( Twitter, LinkedIn, Facebook, Plaxo) Rate (del.ico.us, digg) Measure: Alexa, Website Grader SE Optimization User experience; Design , UI