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Festivals Edinburgh 12th June 2008 Digital strategy development From push… to pull… to porosity!
57% homes have internet access - c.85% connections broadband c.95% population have mobile phone
Diminishing digital divide? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participation ladder
From push to pull ,[object Object],[object Object]
From push to pull: Media ,[object Object]
From push to pull: government
From push to pull: public appetite ,[object Object],[object Object]
 
 
 
 
Continuous partial attention? ,[object Object],[object Object],[object Object]
 
 
People want to do more than attend ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Cultural Snacking and sharing the experience
 
 
 
Some co-production
 
“ By equipping visitors with the means to capture their own impressions and learnings from the museum to share with others, we turn visitors into a global teaching force that will act as advocates for the museum for generations to come.” Dr Nancy Proctor, Antenna Audio
Status Stories
Status Stories ,[object Object]
 
 
Status Stories ,[object Object],[object Object]
 
Status Stories ,[object Object]
Intentful customers ,[object Object],[object Object],[object Object]
Develop a social media strategy ,[object Object],[object Object],[object Object],[object Object]
National Theatre: new models of bringing together art & audiences “ It's more enjoyable to be in the swim than chasing the wave”.  Nick Starr,Chief Exec. “Technology is in the right place now. The software design is there, more and more people have broadband with moving pictures and delivery is free.”
 
Edinburgh Festivals Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Edinburgh Festivals 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
From push to pull to porosity… ,[object Object],[object Object],[object Object],I’m porous… Stay in touch! [email_address] .com www.hannahrudman.com

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Festivals Edinburgh Digital Strategy

  • 1. Festivals Edinburgh 12th June 2008 Digital strategy development From push… to pull… to porosity!
  • 2. 57% homes have internet access - c.85% connections broadband c.95% population have mobile phone
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  • 7. From push to pull: government
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  • 18. Cultural Snacking and sharing the experience
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  • 24. “ By equipping visitors with the means to capture their own impressions and learnings from the museum to share with others, we turn visitors into a global teaching force that will act as advocates for the museum for generations to come.” Dr Nancy Proctor, Antenna Audio
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  • 34. National Theatre: new models of bringing together art & audiences “ It's more enjoyable to be in the swim than chasing the wave”. Nick Starr,Chief Exec. “Technology is in the right place now. The software design is there, more and more people have broadband with moving pictures and delivery is free.”
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Notas del editor

  1. I’m Hannah Rudman, a digital content, IT and environmental change consultant. I help organisations practically plan digital strategies for their artistic, business and operational functions, and also work as a policy and content maker, futurologist and entrepreneur. Following a background in contemporary theatre, Hannah’s fascination for exploring the cutting edge initiated an interest in scrutinising links between the arts and culture and emerging digital technologies. Hannah has ten years of experience working in arts and culture, aiming to increase the sector’s capabilities in e-business, IT, digital content creation and digital archiving. She has worked with large national arts organisations such as the Royal Opera House and the Royal Shakespeare Company, as well as with arts organisations of all sizes and art forms across the England and Scotland, and with new media start-ups. Hopefully that qualifies me to be here today!