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新聞整理
1.
第一則 : 經濟雖走弱
英去年網路購物金額增 35% 日期 :2008.6.3 儘管英國經濟走弱,但網路商機仍十分蓬勃。根據今天公布的報告,去年英國民眾的網路購物增加百分之三十五,達一百四十七億英鎊(約新台幣八千八百億元),是近六年來網路消費金額增加最快速的一年,總金額是英國零售市場的十倍。
2.
網路普及的帶動 這項由零售業分析公司 Verdict
Research 公布的報告指出,隨著上網人數的增加,網友經常在網路購物,其中不乏昂貴的商品。預估到二零一二年,網路銷售量將增加到四百四十九億英鎊(約新台幣二兆七千億元)。
3.
方便及物品易尋性 Verdict 公司對四千名網友進行調查,網友表示,方便快速是他們使用網路購物的主因,網路被視為能找到較便宜物品的最簡易方法。
報告指出,雖然消費者網路購物日增,但實體的零售店仍很重要,不少人先到店裡看了實物,再上網下單採購,店面和網路可以發揮相輔相成的效果。
4.
網路購物的商機 資深的零售分析師品克頓指出,英國的寬頻服務價格日趨平民化,消費者愈來愈習慣上網購物;加上零售商也持續強化他們的網路購物服務,在消費者信心走跌、民眾可支配收入減少的經濟不景氣環境下,相信網路能為零售商帶來極佳的商機。
5.
發展與影響 網路購物的便捷性是傳統零售業所望塵莫及的,然而網路購物的安全性及詐騙案件也是我們仍需努力的地方。 課本相關之頁數
: 第六章 P.237 網路購物
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前美國大法官布蘭迪斯曾說:“疏懶的人民是自由最大的敵人”,部落格時代的來臨,或許和網路過去任何一個發展階段一樣,是可以用影響力作為訴求的,然而,這個訴求背後的種種玄機,就有待各方細細品味了。
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發展與影響 正因為部落格號稱具有“透明公開”和“誠實不造假”的原生特質,其書寫模式是否同時必然隱含“言論自律”和“資訊自律”的倫理問題,而這些屬於自律層面的書寫倫理問題,又如何與透明公開所強調的監督意義,取得平衡及協調,創造一個促進慎思明辨的機制,一個凝聚社群共識的公共平台與決策體系,將是無法回避的嚴肅課題。 與課本相關之頁數
: 第五章 P.212 網路資源的應用
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