Cloud Crowd Book 50 Companies That Transformed Their Businesses With The Cloud

Dream. Build. Succeed.

Cloud computing has transformed the software industry. Every day, more companies are

choosing to build and run their businesses in the cloud because it’s faster, easier, and less

expensive than traditional computing.

Force.com is the new standard for enterprise success in the cloud. In the following pages,

we’ll share what some of the world’s most productive developers have already dreamed

and built on Force.com. Their success stories are sure to inspire you.

Now, you can easily build any application with this new model for cloud development

based on clicks, components, and code. Transform a single process, an IT portfolio, or your

entire business.

The Force.com platform gets better every day, thanks to automatic upgrades, constant

innovation, and proven success. So get started building your own dreams in the cloud

today, for free, at http://developer.force.com

Creating Success in the Cloud

“ The Force.com platform provides us with the fastest path from idea
to application, without infrastructure and development delays.
—John Johnson, Vice President, ASCAP
”

“ The Force.com platform allowed us to create and deliver a total
of 14 applications—all without the expense and hassles of traditional
application development.

”
—Gabrielle Toledano, Executive Vice President of Human Resources, Electronic Arts

®

“ Because the infrastructure is taken care of, we’re free to create
the best product possible and get it out in the market faster than
I would have imagined.
—Bob Morrell, CEO, Riskonnect
”

What Will You Build & Run on Force.com?

:: 9+ million customizations

:: 30 billion integration calls

:: Hundreds of partner apps to choose from

:: Customers/IT have built tens of thousands of custom applications

:: The most trusted platform for the cloud

The Cloud Crowd
50 companies that forever changed how they run their businesses

YOUR APPLICATIONS IN THE CLOUD Your IT Portfolio in the Cloud Your Business in the Cloud
Transforming Business Processes Transforming IT Transforming the Software Industry

Ashland.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Advanced Equities Financial Corp... . . . . 36 Appirio.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
Altium Limited . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Bandwidth.com.. . . . . . . . . . . . . . . . . . . . . . . . . . 38 Apttus.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
American Home Shield.. . . . . . . . . . . . . . . . . . . 7 Bennett’s Business Systems.. . . . . . . . . . . . . 39 CODA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Author Solutions.. . . . . . . . . . . . . . . . . . . . . . . . . . 8 Bronx Lab School.. . . . . . . . . . . . . . . . . . . . . . . . 40 Convio.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
ASCAP.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 CRC Health Group. . . . . . . . . . . . . . . . . . . . . . . . 42 eAssist. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
CNS Response.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Drake International.. . . . . . . . . . . . . . . . . . . . . . 43 Fairsail.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
Chicago Housing Authority.. . . . . . . . . . . . . 12 Dell.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Glovia (a Fujitsu subsidiary).. . . . . . . . . . . . . 76
Dolby. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
. Dreambuilder Investments. . . . . . . . . . . . . . 46 Jobscience.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
The Häagen-Dazs Shoppe Company .. . 15 Electronic Arts.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Model Metrics.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
Hasler.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Fios Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 MyLoanBiz.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
IDG Nederland.. . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Harrah’s Entertainment.. . . . . . . . . . . . . . . . . . 50 Navatar Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
Intuitive Surgical.. . . . . . . . . . . . . . . . . . . . . . . . . 19 Japan Post Network. . . . . . . . . . . . . . . . . . . . . . 51 Precisio Business Solutions. . . . . . . . . . . . . . 86
LodgeWorks.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Jobscience.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Riskonnect.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
Papa Murphy’s Take ‘N’ Bake Pizza.. . . . . . 22 Kerry Ingredients and Flavours . . . . . . . . . 54 StakeWare.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
Senior Transitions.. . . . . . . . . . . . . . . . . . . . . . . . 23 Nimbus Partners.. . . . . . . . . . . . . . . . . . . . . . . . . 55 Verticals onDemand.. . . . . . . . . . . . . . . . . . . . . 92
Purolator.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 NetQoS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Xactium.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
SFX Baseball.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Pearson Packaging Systems, Inc... . . . . . . 58 Xactly.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
Tribune Company.. . . . . . . . . . . . . . . . . . . . . . . . 27 Penson GHCO.. . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Time Warner Cable Business Class.. . . . . . 28 Schumacher Group.. . . . . . . . . . . . . . . . . . . . . . 60
Vetrazzo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
.
VLM Airlines.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Wrigley.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Your Applications in the Cloud

Samples Management Application
Ashland
FUJITSU

PLATFORM SERVICES
:: Sales Teams :: Samples
:: Materials Operations :: Materials
:: Approvals
:: Shipping
:: History
SAP ERP

4

BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE

• Manage complex sample • Created a custom application to • Application was fully integrated into
management process track and manage the sample existing field application.
• Integrate samples that are process. • All data is in one system, providing
combinations of materials stored in • Leveraged Visualforce to create a better control and coordination of
back-office application built-in process wizard. global processes.
• Support detailed sample distribution • Deep integration with the SAP • One integrated reporting platform
approval cycle back-office application. offers process transparency.
• Create an easy-to-use system • Workflow manages process and • The platform-as-a-service model
• Ensure application scales and ensures automated flow. eliminated the need for additional
performs across multiple teams • Multilevel approval process hardware or infrastructure.
• Provide access to clear history and automates global sponsorship and • Built-in multilanguage and
records to ensure compliance complex approval requirements. currency support simplifies global
• Audit trail created for all samples and deployment.
approval histories.

SAP Integration
Complex Approvals

Complete Audit History
Visualforce Wizard
Internationalization

Purchase Order Management Application
Altium Limited

PLATFORM SERVICES
:: Operations :: Inventory
:: Services :: Orders
:: Executives :: Quotes
:: Components
:: Projects
ERP

6


• Implement a system capable of • Creates printed quotes with multiple • Chose to build on the Force Platform
scaling during busy periods product lines and multilingual over purchasing client/server
• Get system live within 4 weeks to content; also creates sales order systems from Oracle, SAP, and Siebel.
serve upcoming peak business in ERP system, then routes it back • Provides higher levels of availability,
period to the appropriate warehouse for performance, scalability, and security.
shipment

“
• Automate key business processes • Improved allocation of scarce
We were able to create a • Streamlines purchasing, improving technical resources to focus on high-
comprehensive business platform • Ward off intense competition from
visibility of expenditures value, strategic projects.
thanks to the power of the larger players

”
• Tracks complex global projects for • Eliminated infrastructure
Force Platform. • Maximize use of limited technical
internal and external groups
resources management and software
—Alan Perkins, CIO
• Tracks inventory of electronic deployment headaches.
components and maps each to • The Force Platform Sandbox serves
purchase items from suppliers as a deployment testing ground
without requiring additional
infrastructure.

Real Estate Listings & Warranties Application

American Home Shield
PLATFORM SERVICES
:: Real Estate Agents :: Warranties
:: Executives :: Agents
:: HR :: Listings
:: Home Owners
Legacy Applications
ERP

7


• Provide automated support for the • Built custom applications to track • Chose the Force Platform because
unique sales process of the leading the complex relationship between its SaaS architecture allowed
U.S. home warranty company, with real estate agents, warranties, and deployment with minimal IT
1+ million homeowners end customers. resources.
• Create a better way to track key • Executives can track listings and • Supports between 250,000 and

“
listings and warranty information closings on a month-by month 500,000 records, providing real-time
• Offer anytime, anywhere data access and year-over-year basis for both visibility into key market metrics. Using the Force Platform
for the geographically dispersed accounts and for individual agents • An innovative incentive program we were able to extend our
within those accounts. environment with new

”
organization keeps adoption at 100 percent.
• Bidirectional integration with legacy
applications.
• Ensure ease of use, an intuitive • Promotional budgets can now be
—Yuri Yanishevski, Manager
Web-based interface, and offline customer support and ERP systems. managed with greater accuracy.
capability Leveraged applications from the
Force Platform AppExchange for a
360-degree view of its staff.

ERP for Book Publishing
Author Solutions

PLATFORM SERVICES
:: Authors :: Publishers
:: Project Managers :: Books
:: Executives :: Projects
:: Partners :: Printers
:: Cost
Microsoft BizTalk

8


• Automate the self-publishing • Created a customized application • Prebuilt services and platform
workflow for authors and other for the publishing industry that flexibility let Appirio create a
publishers for the 1 out of every automates the entire workflow SaaS solution that delivered more
19 new books distributed in the from editorial and cover design to functionality in less time and at a
U.S. in 2008 marketing and distribution. fraction of the cost of a custom-built
.NET system.

“
• Help customers create high-quality • Integrates with existing on-premise
We’ve combined our expertise books faster and at a much lower cost systems and third-party services • Open interfaces allowed easier
from publishing over 80,000 titles • Integrate disparate back- and front- to create a complete solution with integration among different internal
with the world’s best on-demand office systems on a common platform built-in publishing rules, production systems and third-party services.
platform to create a system that

”
to speed processes and increase workflow, file management, • The platform-as-a-service model
will transform our business. visibility into business metrics accounting, e-commerce, and eliminated the need for new
—Kevin Weiss, President and CEO relationship management. hardware and maintenance costs.
• Develop a unique publishing
solution that automates the • Developed and rolled out the • With the Force Platform architecture
Partner company’s processes, but can also custom-built application to the first and Visualforce development
be resold to other publishers that division (iUniverse) in less than capabilities, the company can easily
want to achieve similar results 6 months. add features and services to the app.

Apex Code
Integration

Complex Workflow
Custom Objects

Royalty Rights Management Application
ASCAP

PLATFORM SERVICES
:: Licensing :: Licenses
:: Support :: Rates
:: Collections :: Billing
:: Sales :: Artists
:: Adjustments
Billing

10


• Protect the rights of hundreds of • Deployed to 130 employees across • The SaaS system has eliminated
thousands of American Society of sales, customer service, collections, ASCAP’s reliance on internal IT
Composers, Authors and Publishers and administrative support in the resources.
(ASCAP) members by licensing general licensing department. • Intuitive dashboards let users
and distributing royalties for • Dashboards consolidate data that identify key performance indicators
performances and copyrighted work

“
once had to be exported from at a glance.
The Force Platform • Manage the complex process of multiple databases and then • Automated handoff and follow-
provides us with the fastest governing music usage in different analyzed in Microsoft Access. up processes streamline the sales
path from idea to application, venues • Custom tabs manage and monitor lifecycle.
without infrastructure and

”
• Replace the previous hodge-podge various processes such as rates, • With the customized vacation
development delays. of systems based on a Lotus Notes collections and adjustments,
—John Johnson, Vice President
request app, employees and
interface and letters. managers efficiently file and track
• Maximize time to value and ensure • Customized and deployed a vacation vacation requests, cutting down on
Partner integration with existing workflow request application from the Force administrative busywork.
processes and billing systems Platform AppExchange with no
additional investment in developer
resources.

Healthcare Treatment Management Application

CNS Response
PLATFORM SERVICES
:: Physicians :: Medication
:: Patients :: Treatments
:: Medical Staff :: Testing Schedules
:: Neurologists :: Technician Visits
:: Technicians :: Patients
Technicians Portal
Microsoft DB

11


• Identify a secure, scalable, and • Built a custom production • Built a complete production
reliable platform to integrate and application to gather data and system and moved production
share data between custom data suggest treatment. processes onto the Force Platform
systems and partner physicians, • Developed workflows to move in 4 months.
technicians, and neurologists information between physicians, • Developing robust, on-demand

“
• Organize workflows, capture and technicians, and neurologists. business applications with the Force
store patient data—including • With a combination of Apex, Platform cost only 25 percent of We needed a scalable,
medications and technician visits— Visualforce, .NET, and HTML, the what it would have cost to build the reliable, and secure environment.
and present results in an easy-to-use company can store information in one same solution using .NET or Java. The Force Platform was the only
format for physicians and patients centralized location for presentation. • The company reduced test
tool that could actually do it—
and at a fraction of the cost

”
• Select a solution that’s easy to processing time from 3 days to
deploy globally by this developer
• Linked a custom technician’s
24 hours and also decreased
of other solutions.
portal built on .NET to the Force —Mark Desrosiers, Senior VP, Commercial Operations
of a technology that provides Platform for secure access to testing production time significantly.
personalized medication guidance schedules and data upload. • Future plans include call center
based on brain function and QuickBooks integration plus
• A SQL database stores proprietary
Referenced-EEG® (rEEG®) data, which international deployment.
is accessed via the Force Platform API.

Public Housing Management System
Chicago Housing Authority

PLATFORM SERVICES
:: Residents :: Goods
:: Service Providers :: Income
:: Partners :: Dependants
:: Health and Wellness
:: Skills

12


• Manage the diverse needs of • Client management system built • Rapid deployment much faster
residents, partners, and third-party with the Force Platform using than traditional application
providers custom objects and workflows. development cycle.
• Improve central management of • Goals and referrals let service • Addressed unique, complex security
goals/referrals, family information, providers review goals and set up model of personal data, dispersed to

“
employment history, case load referrals for residents. multiple partner agencies.
We were able to easily management, and reporting • Family information tracking status • Addressed business needs without
tailor the Force Platform to

”
• Accommodate the needs of of individual service plans. significant IT involvement.
our needs. agencies scattered across multiple • Intake employment information • Reduced input and caseload transfer
—Leticia McCullom, Management Analyst
companies, offices, and locations maintaining resident employment effort by more than 50 percent.
history.
• Case loads with complex security
Partner and sharing model.

Custom Objects
Workflow
Tailored User Experience
Complex Access Control

Cinema Asset Application
Dolby

PLATFORM SERVICES
:: Shipping :: Movies
:: Maintenance :: Screens
:: Support :: Facilities
:: Sales :: Equipment
:: Installations
Legacy Applications

14


• Create a tool to replace a • Cloud-based cinema asset • Built the cinema asset application in
spreadsheet-based system for application provides a rich user 2 months.
managing equipment and support interface to better track and • The platform-as-a-service model
tickets for cinema customers manage the use of movie and reduces infrastructure and
• Automate the product shipping digital equipment. maintenance costs.

“
and distribution process as well as • Custom objects include Movies, • Easy access to real-time data
With the Force Platform, we maintenance renewals Screens, Facilities, Equipment, and advanced analytics provides
can better support our global • Select a hosted solution that would and Installations. increased business visibility and
workforce with the tools they minimize resources needed for • In-depth management of cinema improved forecasting.
need to support our customers

”
infrastructure, maintenance, and equipment and support data • The Force Platform lets
around the world. upgrades allows more efficient deployment
—George Lin, CIO
Dolby cost-effectively develop
• Ensure the system provides of technical resources and better custom apps.
support for multiple languages customer service.
Partner and currencies

Franchise Management Application

The Häagen-Dazs Shoppe Company
PLATFORM SERVICES
:: Franchises :: Shop Inspections
:: Franchise Reps :: Real Estate
:: Executives :: Openings
:: Construction Sites
:: Training
Outlook

15


• Create a system to manage national Franchiseforce includes custom tabs: • Häagen-Dazs selected the Force
franchises, including training, • Häagen-Dazs University: tracks Platform over a proprietary,
openings, and new construction which franchises have attended in-house solution.
• Provide easy access to data currently training • Deployed and customized the
available in legacy Microsoft Access • Defaults: tracks which shops failed application in less than 6 months.

“
database and Excel spreadsheets inspections • The platform-as-a-service model
via VPN ensures franchise information is Salesforce has made a huge
• Openings: follows the opening difference in our ability to
• Design a solution accessible to process for new construction easily accessible regardless of where
remote workers in franchises an employee is working. increase development and sales
• Real Estate Leads: matches new opportunities. It’s a resource

”
nationwide • Dashboards and reporting capability
franchise owners with a potential I turn to 100 times a day.
• Ensure customization capabilities shop location give management greater insight —Julie Michelutti, Brand Manager
can match the unique nature of into franchise activity.
• Integrates with Microsoft Outlook
the business
for simple information access

Postage Services Application for Dealer Network
Hasler

PLATFORM SERVICES
:: Dealers :: Meter Data
:: Separate Systems :: Products
:: Executives :: Templates
eAutomate

16


• Provide network of independent • Built two solutions that dealers • Chose the Force Platform for its
dealers throughout North America could choose to implement for flexibility, speed of deployment, and
with access to valuable postage their businesses. Web-based model.
meter data that could broaden their • Developed custom objects, • Combined consistent workflow
penetration throughout the U.S. including templates, customer fields, and custom objects, but allowed

“
• Maintain separate systems with USPS postage meter data, links to for dealer control of data and
The Force Platform allowed individual customer data for current product portfolio info, and customization.
us to do the work upfront to independent dealers-owners product lease information. • Developed two dealer solutions
provide our dealers with 90% • Identify a third party to help • Workflow automatically alerts within months that went live
of the functionality they need, individual dealers of different sizes dealers to contracts and leases up within weeks.
but ultimately gives our dealers for renewal.
flexibility, selection, and • Support company’s broad portfolio • No hardware required at dealer sites.
control over the system.
”
of products simply and easily • Offered 3-day and 5-day pre- • The solution is being widely adopted:
—Bob Ruvy, Senior Director, Sales Strategy
packaged user training sessions on It has already been deployed at 40
complete system. percent of dealers; an additional
Partner • Pre-packaged business system 20 percent are projected to come
integration templates for onboard before the end of 2008.
eAutomate.

Custom Objects

Integration

Apex

Workflow

Competitive Research

Advertisement Management Application
IDG Nederland

PLATFORM SERVICES
:: Traffic :: Order Confirmation
:: Sales :: Materials (execution)
:: Finance :: Invoice Printing
:: Credit Note

18


• Manage materials traffic and • Built three custom applications: • Easier decision-making thanks to
corporate financial processes materials traffic app, finance app, real-time, 360-degree view of all
• Create a solution that could be and sales process management app. operations.
quickly deployed • Created custom objects, including • Fewer errors due to built-in checks
• Design an easy-to-use application Accounting Account, Edition, GB and workflows.

“
that would create high user Invoice, Invoice Line Invoice, Credit • Better collaboration across
The Force Platform brings all adoption Note, Material, Order, Order Change departments.
our business-critical processes Request, Order Line Order, Publication
together in one place and • Require minimal upfront investment • Fast rollout from business process
Item, and Support Request.
maximizes our focus on or IT resources reengineering (BPR) to operational

”
• Developed custom code using CRM.
our customers. • Use a SaaS approach to software
Apex, mashups, and Visualforce for
—Dick de Groot, IT Director development and deployment • Sales, traffic, and financial processes
Opportunity products (cost per click,
plus history data are now centrally
cost per mille, discount calculation),
managed and accessible.
Partner Creating Order confirmations, and
(credit) Invoicing. • Easy-to-access, easy-to-use
application required no capital
• Created workflows, including order
investment and incurs no
approval, discounts, and notification
obsolescence costs.
messages (new/change order).

Global Clinical Trials Application

Intuitive Surgical
PLATFORM SERVICES
:: Surgery Staff :: Devices
:: Intuitive Staff :: Trials
:: Trial Administrators :: Patients
:: Cases
:: Sponsors

19


• Design a system to efficiently • Built a custom clinical trial • The Force Platform–based solution
track and report on patients who management system that complies easily meets the FDA’s Good Clinical
undergo robotic-assisted, minimally with FDA regulations. Practice standards by managing and
invasive surgery for FDA-regulated • The solution went live in just 2 weeks tracking all pertinent information in
clinical trials to multiple surgical centers and one consolidated system.

“
• Choose an on-demand platform clinical trials worldwide with zero IT • Speedy information transfer among
that could be customized to comply intervention. multiple parties allows for seamless We feel empowered by the
with strict FDA regulations • Automated workflow pushes collaboration and rapid independent Force Platform to create exactly
third-party reviews. what we need in far less time than

”
• Ensure the solution was fast and surgery results—which are entered
reliable to support the life-saving in real time from the operating • The system provides real-time
we imagined.
—Usha Kreaden, Sr. Director, Clinical Affairs
nature of the procedures—plus a room—into the Force Platform sharing of information between trial
geographically dispersed team immediately following a procedure, sponsors and participants.
• Compensate for the lack of accelerating third-party case reviews • Staff members instantly receive
dedicated IT resources that determine if it is safe to proceed. results from anywhere, saving time
• A “Patients” tab provides an and travel costs.
auditable data trail for each step in a
patient’s procedure.

Construction Project Management Application
LodgeWorks

PLATFORM SERVICES
:: Project Managers :: Projects
:: Foreman :: Teams
:: Executives :: Tasks
:: Properties

20


• Design a system to tap project • Downloaded and deployed • Field workers can now access project
management knowledge currently DreamTeam Project Management management files remotely from
siloed and difficult to access across from the Force Platform anywhere.
this large-scale hotel builder’s AppExchange. • Management has greatly improved
operations • Enabled access by all project teams. visibility into operations.

“
• Create a solution that supports • Pre-populated all hotel development • The new application has eliminated
We see the application as aggressive timelines for building tasks and allowed project teams to the use of spreadsheets for project
a huge strategic advantage as new hotels, each with hundreds of select the specific tasks required for management.
we continue to grow. There is associated tasks their property.
no one in our organization

”
• Meet project management
that isn’t touched by it. requirements that go beyond
—Gary Owen, Director of IT
standard CRM

Partner

AppExchange
Custom Objects

Tailored User Interface
Analytics

Franchise Management Application
Papa Murphy’s Take ‘N’ Bake Pizza

PLATFORM SERVICES
:: Franchise Reps :: Store Locations
:: Executives :: Marketing Programs
:: Store Cleanliness
:: Construction Sites
:: Customer Satisfaction

22


• Easily track and update all aspects of • Tracks information on stores, quality, • Chose the Force Platform for rapid
the businesses now managed with service cleanliness, new construction, development and deployment.
Excel spreadsheets and email for and customer satisfaction. • Live in only 3 months.
900 franchises across 30 states • Provides full mobile access via • No hardware required.
• Design a solution that can be BlackBerry devices.
• The platform-as-a-service model

“
quickly deployed • Web-based forms built on the Force allows Papa Murphy’s to build
It took less than 3 months Platform report on the health of the tools quickly.
to build what would have taken

”
stores in the system.
a year on other platforms. • Mobile access resulted in better data
• Analytics and reports provide quality and faster data capture.
—Brian Fisher, Director of Business Technology
transparency across users and
geographies.

Partner

Senior Living Community Application

Senior Transitions
PLATFORM SERVICES
:: Counselors :: Facilities
:: Locations
:: Payment Options
:: Type of Care
:: Patients
Google Mashup

23


• Recommend and place seniors in • Highly customized application • The flexibility of the Force Platform
the best care facility for their needs, that filters through attributes and Visualforce let Appirio create a
connecting more than 180,000 such as facility type, location, customized industry application that
visitors per month with 4,000 payment options, and specialty required little to no user training.
connecting seniors with senior living communities
facilities nationwide care in real time. • Integration with Google Maps

“
• Identify the best facility for patients in • A map mashup links patient provided a way for counselors to
real time based on dozens of attributes criteria and facility information visually identify facilities, further The Force Platform
• Improve the productivity of held in the Force Platform. It improving productivity. helped us both double our
counselors so they can assist more automatically lists recommendations, • The platform-as-a-service model counselors’ productivity and
provide better service to seniors

”
customers, faster gathers facility information, and eliminated hardware maintenance
begins the patient placement costs.
and our community partners.
• Replace the manual process of
process—improving counselor —Howard Brown, CEO
emailing and faxing documents to • A scalable foundation supports a
productivity by 100 percent.
help scale the business fast-growing business, providing the
• Reports and dashboards provide ability to quickly add new features
• Provide partner facilities with better Partner
valuable metrics and insight to and attributes.
insight into metrics and patient status
partner facilities.
• Automate and close the loop
between sales and patient placement

Claim Processing Application
Purolator

PLATFORM SERVICES
:: Claims Reps :: Claims
:: Executives :: Districts
:: Client Workbooks
:: Tracking Pins
SAP

24


• Develop a new application to help • Custom objects include Claims, • Chose the Force Platform over .NET
Canada’s largest courier service Tracking Pins, Districts, and and SAP.
process its claims Client Workbook. • Application went live in only 10
• Design a solution that eliminates the • Created workflows to enforce weeks with one developer and no
manual sharing of information business processes, assign tasks, and infrastructure investment.

“
• Replace the legacy DOS-based app send emails to clients. • Strong user adoption resulted in
Developing on the Force

”
written in FoxPro • Designed Approvals to put claims better-quality data, faster claims
Platform is addictive. through a multistep approval processing, and a paperless process.
• Address the lack of vendor support
—Mino DeFacendis, App Developer
for legacy software and hardware process based on claim amount. • Integration with SAP customer
platforms • Created reports and dashboards to master greatly reduced manual
track open claims, claims by status, processes.
claims trending, fraud, and loss
prevention.

Analytics
SAP Integration

Mashup

Complete Audit History

Complex Workflow

Baseball Contract Management System
SFX Baseball

PLATFORM SERVICES
:: Agents :: Contracts
:: Representatives :: Sponsorships
:: Incentives
:: Players
:: Taxes

26


• Replace the paper-based, manual, • Built a contract management system • Unique system that allows workers
and laborious process of managing using the Force Platform. to find contracts in seconds, rather
contracts, sponsorships, and the • Developed custom objects for than hours.
affairs of professional baseball players each aspect of a professional • Fast rollout in only a matter of weeks
• Create a system that provides baseball player’s career, including vs. months for other platforms.

“
easy access to contracts or other sponsorship management, contract • Far easier and more effective with
SFX Baseball has truly important data and eliminates management, tracking of legal issues the Force Platform than with other
unique business requirements as time-consuming searches through and taxes, incentives, equipment, available platforms.
the premier baseball marketing filing cabinets and personal affairs.
agency. The Force Platform • Field reps can now easily locate
• Choose a solution that uses field • Mobilized application for field workers contract records and make changes
handles our challenges and allows reps more efficiently using BlackBerry devices.
us to access mission-critical data or updates as needed.
quickly and from anywhere.
”
• Track and manage long-term
—Pete Smith, CFO
relationship with athletes and their
families and friends
Partner

Advertisement Order Capture Application

Tribune COMPANY
PLATFORM SERVICES
:: Fulfillment :: Products
:: Advertising Reps :: Pricing
:: Contracts
:: Payments
eSignatures
Pivotal

27


• Integrate with Pivotal and Axiom • Replaced previous order entry system • Centralized data from three
databases with a central database for sales and databases into the Force Platform,
• Create a central order entry system fulfillment information. making processes much more
to eliminate the manual tracking of • Integrated with eSignature vendor. efficient.
nine newspaper fulfillment teams • Used Apex to define product with • Workflow greatly improved and
• Design a secure way to capture individual base price opportunity many manual processes are now
customer payment and credit amount. fully automated.
card data • Built a custom PDF creation tool and • Creating a contract automatically
attaches it to the Opportunity with a Partner
• Automate the process of calculating provided a button for previewing a
product pricing for each client draft or creating a contract. time stamp.
• Created encrypted files and record • Provides secure storage and access
types for credit cards. to credit card information.
• Salesperson never touches the rates
or amount. Fulfillment team has
the ability to override total price, if
necessary.

Entry Point App for Construction Site Management
Time Warner Cable BUSINESS CLASS

PLATFORM SERVICES
:: Engineers :: Records
:: Sales Teams :: Leads
:: GeoCodes
:: Distance Scores
:: Costs
Google Maps
GeoData

28


• Design a way to qualify leads • Bluewolf developed a custom Entry • The Entry Point application was built
based on cable coverage, which is Point application. using the MVC design pattern and
determined by how close a prospect • The app uses a mashup with Google leveraging Visualforce, Apex, AJAX,
is to a current customer or an access Maps and GeoCodes to provide and Google Maps for an enhanced
point to cable “distance scores” for each new lead. user experience.
• Create a solution to increase • Entry Point identifies the related • This approach allows for simple,
productivity by providing accurate construction costs (or lack thereof) efficient unit testing to verify the
Partner information; lower the internal stability of the application as well as
in selling new accounts by providing
engineering resource cost to obtain detailed information to sales easy enhancements in line with the
distance info for each lead through a visual interface. Bluewolf Agile methodology.
• Improve data quality as well as
visibility into customer data and
location to provide accurate lead
qualification assessments
• Integrate detailed geographic data
obtained manually from a third-
party vendor

Visualforce

Sandbox

Mashup

Integration

Custom ERP Application
Vetrazzo

PLATFORM SERVICES
:: Fulfillment :: Shipping
:: Finance :: Invoices
:: Shipping :: Inventory
:: Operations :: Orders
:: Billing :: Prices
:: Executives QuickBooks

30


• Create an ERP system that could be • Built an ERP solution rather than • The power of the Force Platform
customized to handle the unique purchase an expensive ERP package let Vetrazzo build, customize,
manufacturing processes of the from SAP or Oracle. and deploy an ERP system in just
recycled glass countertops market • Custom apps include Order 7 months.
• Design a solution that didn’t require Management, Inventory • The solution was built in a

“
the budget and personnel needed Management, Production Planning fraction of the time and cost and
We’ve created a state-of-the- to purchase and implement a and Scheduling, Raw Materials without the headaches associated
art, fully integrated solution in traditional, on-premise ERP system Management, Shipping and Logistics, with traditional ERP software
a fraction of the time and at a • Avoid having to buy and manage a Document Management, and implementations.
fraction of the cost—without the hardware infrastructure Invoicing and Warranty Management. • The platform-as-a-service model
headaches associated with big

”
• Used Visualforce to customize the means there is no infrastructure or
ERP implementations. • Choose a Web-based solution this
user interface to support unique maintenance.
—James Sheppard, President
eco-friendly small company could
easily support and build upon as its manufacturing processes. • Vetrazzo plans to build and deploy
business grows • The Force Platform automatically additional apps for purchasing
integrates with Vetrazzo’s ERP and and equipment maintenance
CRM applications. management.

Airline Charter Quote Calculation Manager

VLM Airlines
PLATFORM SERVICES
:: Charter Reps :: Planes
:: Quotes
:: Airports
:: Contracts
:: Time

31


• Create an application that calculates • Developed a custom application, • Better, easier, and faster followup
the trajectory cost for an aircraft Charter Quote (Create/Edit). on offers.
between two airports for the • Developed multiple custom objects: • Gathers statistics so the company
company’s charter department Airports, Quotes, Quote Details, Atys can know its customers better.
• Support a geocoding calculation: (airplanes), Contract Iata, Contract • Quote system is fully integrated into

“
duration + variable parameter costs Iine, Iata Account Relation, and Iata Salesforce CRM.
• Use the output of this calculation Agent Number. The Force Platform has enabled
• Saves time and provides easier us to join several business-critical
to make a quote, depending on • Developed the application with access to all information linked to a
passenger numbers S-controls (AJAX).
processes together within one
quote (customer, contract, etc.). application, which saved us
• Manages key data, including airports, • Financial variables can be changed valuable time and increased
our flexibility.
”
plane type, and costs settings. quickly.
• Creates custom quotes. • Price can be adapted according to —Annelies Verbist, Head of Distribution
• Developed workflows for approvals, changing market situations, such as
validation rules, notification the cost of fuel.
messages, and mail merge. Partner

• Designed dashboards, reports, and
message and letter templates.

Key Account Management Application
Wrigley

PLATFORM SERVICES
:: Sales Teams :: Cost
:: Store Reps :: Programs
:: Executives :: Budget
:: Pricing
:: Stores
:: Rates

32


• Design a system that fosters • Built custom applications with the • Multiple, complex applications
collaboration among team members Force Platform for managing all can now be managed in one
• Create solutions that provide aspects of key accounts, including system instead of the several siloed
comprehensive reporting capabilities tracking cost share programs. environments previously required.
• Ensure high-quality data and • Workflows let executives drive • The new system is easily accessible
functionality that can evolve as accountability. by all teams and departments.
needed • Custom reporting plus advanced • Results to date include improved
• Replace the hard-to-manage analysis through crystalreports.com. coordination, communication, and
Partner
version control of Excel spreadsheet teamwork between departments for
documentation all customer-related activity tracking.
• Simple, easy-to-use applications
maximize user adoption.
• User-friendly interface speeds data
input and improves accuracy.

Custom Objects

Workflow

Custom Tabs
Analytics

Your IT Portfolio in the Cloud

35

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Cloud Crowd Book 50 Companies That Transformed Their Businesses With The Cloud

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