1. SocialFoto in 45 minutes
EatDrinkMEDIA.ca

2. SHOW .... because we love pictures

3. TELL ... because captions give context

4. BE ACCESSIBLE,
RESPONSIVE,
EASY TO FIND,
EASY
TO SHARE
WITH.

5. HAVE FUN. SHOW THE POSITIVE ...
because we love share happy stuff!

6. ENGAGE OTHERS
LIKE. COMMENT. SHARE
Because sharing begets sharing

7. CREATE. PLAY.
HAVE FUN
Invite others
into your
social space
with
questions,
contests,
games - or?

8. MAKE FOTOS.
BE FUN TO FOLLOW!
15 minutes a day.
Take a pic.
Post.
Repeat.
Daily.

9. STEP 1:
Turn to your neighbour
and take their foto.
Encourage them to
smile, tell a joke, be
playful

10. STEP 1 example
Keep it fun.
Flatter your
subject matter
(they'll be happy
to like,
comment,
and share
if they like what
they see.

11. STEP 2:
In whatever socialfoto app you're
using, add a caption and it MUST
include:
☐ your neighbour's name;
☐ their business or organization;
☐ their Instagram/Twitter handle;
☐ #MYMVI2013 tag.
It SHOULD be approx 100
characters.

12. STEP 2 example

13. STEP 3:
Share with all of the appropriate
social networks at your disposal.
More is better. You can always dial
down if you get pushback.
☐ Facebook
☐ Twitter
☐ Flickr
☐ Tumblr
☐ Foursquare
☐ Etc

14. STEP 3 example
All social networks
are "engaged"
except "email."
Location is "on"
because mobility
and "LBE" are
rapidly growing
elements in
successful social
media practice.

15. STEP 4:
☐ Send
☐ Monitor on your mobile
☐ Monitor on your desktop (more
control, ability to more easily #tag
and @tag)
☐ Respond (like, comment, share,
etc)
☐ Take more fotos.
☐ Limit yourself to 15 minutes a day.

16. STEP 5:
☐ Join complimentary Facebook
pages.
☐ Follow related Instagram and
Twitter accounts and lists.
☐ Use your fotos to create
blog posts (you do have
a blog, don't you?).
☐ Take - and post! -
more fotos.