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Nestle  india limited
History ,[object Object]
 He also began manufacturing and selling carbonated mineral water.
The company was involved in the production of nuts oil, rum, and vinegar.
Nestle launched the world’s first instant coffee in 1938.
By the 1960’s Nestle was one of Switzerland's biggest company with over 200 factories around the world.,[object Object]
Nestle’s location Nestlé Offices Worldwide HEADQUARTERS:Nestlé S.A.Avenue Nestlé 551800 VeveySwitzerlandin india at Gurgon, hariyana.
Mission & Vision  Vision Using research make better food so that people live better life mission Strives to a leader in nutrition, health and wellness
Infant Formula Industry ,[object Object],         - Creation of the product progressed   due         to the urgent need of a substitute for         infants who could not consume any food ,[object Object],   matured around the 1920’s       - As an alternative to breast            milk ,[object Object],   reached it climax in 1957 ,[object Object],    1970’s - Nestle’s decided to market to           countries like  Africa, South           South Africa, and Far East           because of population growth
Infant Formula Industry cont. ,[object Object]
Nestle makes up about 40-50% of the market in   developing countries-U.S. companies American Home Products, Bristol           Meyers, and Abbot Labs make up about 20% 	   - Foreign  corporations  come in at about 20-30% 	   - $600 million of sales came from            developing countries ,[object Object],[object Object]
Nestle’s Marketing Practices ,[object Object]
Marketing of the nestle came in many forms which include radio, newspaper, magazines, billboards, and loudspeakers, TV ads
Free samples of bottles, nipples, and measuring spoons were given out to consumers
Conducting school level competitions
Market their product through celebrities ,[object Object]

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Nestle1

  • 1. Nestle india limited
  • 2.
  • 3. He also began manufacturing and selling carbonated mineral water.
  • 4. The company was involved in the production of nuts oil, rum, and vinegar.
  • 5. Nestle launched the world’s first instant coffee in 1938.
  • 6.
  • 7. Nestle’s location Nestlé Offices Worldwide HEADQUARTERS:Nestlé S.A.Avenue Nestlé 551800 VeveySwitzerlandin india at Gurgon, hariyana.
  • 8. Mission & Vision Vision Using research make better food so that people live better life mission Strives to a leader in nutrition, health and wellness
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Marketing of the nestle came in many forms which include radio, newspaper, magazines, billboards, and loudspeakers, TV ads
  • 14. Free samples of bottles, nipples, and measuring spoons were given out to consumers
  • 15. Conducting school level competitions
  • 16.
  • 17.
  • 19.
  • 21. Stouffer’s, Lean Cuisine, Huckleberries, syrups
  • 22. Purina, Friskies, Fancy Feast, honey, jam,
  • 23. Ice Cream, Ice Mountain,
  • 24.
  • 25. Like 2007 the year 2008 is also the year of global growth. In 2008, consolidated sales were CHF 109.9 billion and net profit was CHF 18.04 billion. Research and development investment was CHF 1.977 billion.
  • 26. Sales by activity breakdown: 27% from drinks, 26% from dairy and food products, 18% from ready-prepared dishes and ready-cooked dishes, 12% from chocolate, 11% from pet products, 6% from pharmaceutical products and 2% from baby milks.
  • 27.
  • 28. Nestle aims to create value for consumers that can be sustained over the long term by offering a wide variety of high quality, safe food product sat affordable prices.
  • 29.

Notas del editor

  1. Pic: http://www.weblo.com/property/Groceries_Food_/Nestle/486032/
  2. Back :http://www.flickr.com/photos/28056346@N06/3761642955/Front:
  3. Other purchases CooperVision (contact lens maker), Chunky, Bit-O-Honey, Oh Henry!, Goobers, Sno Caps, Hills Bros Coffee Company, and Carnation