Here is our Happiest Minds' Brand Journey as explained by Salil Godika, Co-founder, Chief Strategy & Marketing Officer, Happiest Minds

1. Salil Godika
Co-founder, Chief Strategy & Marketing Officer
BRAND STORY

2. “In the factory we make cosmetics; in the
drugstore we sell hope”
—Charles Revson, Revlon
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential

3. Focus is non-negotiable
Disruptive Tech + Happiness
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential

4. What's in a name?
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential

5. But, Majority of top 50 brand names do not describe what the company does
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
What's in a name?

6. What's in our name?
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Our logo symbolism
=
Our
Being
Our
Belonging
Our
Becoming
++

7. Show …. (a higher) Cause!
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Our
Being
Source : Marketoonist.com

8. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Our
Being
Source: Crown Business; December 27, 2011
Correlation between
brand’s ability to serve
a higher purpose and
its financial
performance
Show . (a higher) cause!

9. Happiness - Our higher cause!
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Our Mission:
Happiest People.
Happiest Customers. S
M
I
L
E
S
haring
indful
ntegrity
earning
xcellence
ocial Responsibility
Our Values:
Happiness is the meaning and the purpose of life
the whole aim and end of human existence
~ Aristotle

10. Brand is not lipstick
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Source:Rogerdahl@aol.com

11. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Discussion with
GPTW even
before launch of
the Company
Happiness Manifesto
Brand is not lipstick
Practice
Areas
Practice
Areas
Measurement :
• Happiness People Pulse
• Touchstones

12. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
TBD
Technologies
Analytics
Cloud
Security
Unified
Communications
Social
Computing
Mobility
BMP & Workflow
Brand is not lipstick
Analytics
Cloud
Security
Unified
Communications
Social
Computing
Mobility
BPM &
Workflow

13. Brand rituals
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential

14. Brand rituals
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential

15. Our brand rituals
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Today, I am
grateful for

16. Create your brand fuel
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential

17. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Brand fuel
Chobani’s yogurt
to recipes
Oreck flooring
styles to cleaning

18. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Success Stories
Whitepaper
Articles
BlogsVideos
Our brand fuel
Industry Analysts
and Influencers

19. Our brand fuel
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Tweet your horn!
Gamified
Neural Orbit – Our Thought Leadership program

20. Booster shots
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
The Book-Burning Campaign
That Saved a Public Library
Branson blog on InMobi's
Tewari goes viral

21. Be a story teller
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential

22. Thank you !
Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
The
journey
continues