A fun online apartment marketing presentation with a fun group of folks at the Houston Apartment Association. We took a look at some of the basics of social networks that apartment industry leaders are diving into.
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
It's a beautiful day in your (online) neighborhood
1. www.flickr.com/photos/paopix/2329125763
It’s a beautiful day in your (online) neighborhood
Community building gets sweeter with the power of online networking
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
Wednesday, October 28, 2009
2. Some things we will look into today...
• Your hand Web tools
• The art of listening
• Ideas for your Community
www.flickr.com/photos/happykatie/2524622291
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
Wednesday, October 28, 2009
12. Strong fan following
Event planning
Fan photos
How can you engage your Community?
www.facebook.com/group.php?gid=6182058020
Wednesday, October 28, 2009
13. fl
521 photos
53 ‘yes’
194 ‘maybe’
888 members
Wednesday, October 28, 2009
24. Apartment Home Living:
www.youtube.com/user/ApartmentHomeLiving5
http://www.youtube.com/watch?v=9Si9qPlpObQ
How about a ‘how-to’ series?
Wednesday, October 28, 2009
25. Buy a Flip camera (seriously)
http://www.theflip.com/
Wednesday, October 28, 2009
26. Share your culture, celebrate your tenants
www.flickr.com/photos/settlerscreek
Wednesday, October 28, 2009
27. Apartment (via Twitter and FB) offered 3
months of reduced rent for pro photo shoot
Wednesday, October 28, 2009
29. IceRocket: www.icerocket.com
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Wednesday, October 28, 2009
30. Listening and Engaging: Tracking Tools
Due diligence on your Story
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms and
names
Wednesday, October 28, 2009
35. Build your own, but be aware of the commitment involved
www.ning.com
Wednesday, October 28, 2009
36. 3 ways Social Media can help
www.flickr.com/photos/happykatie/2525447276
Wednesday, October 28, 2009
37. 1. Turn your residents into heroes + advocates
Wednesday, October 28, 2009
38. 2. Make it even easier to talk to you
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39. 3. Make people WANT to live + do business with you
Wednesday, October 28, 2009
40. Let’s digest ALLL this brain candy!
• Find the tools that work for you
• Master the art of listening
• Build that Community
offline AND online!
www.flickr.com/photos/66044164@N00/3213018121/
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
Wednesday, October 28, 2009
41. Thanks for participating today!
Katie Laird
Schipul - The Web Marketing Company
www.schipul.com
(281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com
Twitter: www.twitter.com/happykatie
Flickr: www.flickr.com/happykatie
Wednesday, October 28, 2009