New year, new marketing opportunities!! This presentation takes an introductory look at ways businesses can use location based marketing and social ads on Facebook to give their brand a boost!

1. UP NEXT
Social advertising + Geo-marketing
Katie Laird | www.schipul.com | @happykatie
Thanks Daniel*1977

2. www.flickr.com/photos/sshb/4087836286 www.flickr.com/photos/gimar/5222418518
WE ARE ON THE GO

3. LET’S TALK...
• What we do online in 2011
• Your ads have gotten social
• GEOGRAPHY CLASS!
www.flickr.com/photos/10659687@N03/2522221074/

4. www.flickr.com/photos/8903928@N05 www.flickr.com/photos/41894156240@N01
YOU ON THE WEB: 2011

5. MARKETING INTEGRATION

6. RELATIONSHIP

7. http://www.flickr.com/photos/chrism70/1363581821
MORE CHANNELS,
LESS ATTENTION

8. A NEW
KIND OF
PHONE
TIME

9. REVIEWS = SOCIAL
CURRENCY
Insiderpages
Yelp
Citysearch

10. http://www.flickr.com/photos/33917831@N00/114430223/
http://www.flickr.com/photos/95572727@N00/219537913/ http://www.flickr.com/photos/36521955290@N01/827264/
LOCATION LOCATION
LOCATION LOCATION

11. http://www.flickr.com/photos/cosmosfan/2414002070 http://www.flickr.com/photos/49545968@N00/179553810/
SOCIAL ADVERTISING

12. FACEBOOK THOUGHTS
• 600 million = 3rd largest country in the
world
• Led by a 26 year old
• 10% of all Web visits
• About 1 in 4 pages visited on Web daily

13. COLLECTING DATA

14. CONNECTING WORLDS

15. $4
(by 2011 end)
BILLION
IN ADS
http://www.flickr.com/photos/12936340@N06

16. #1 referrer for
Christmas buying season =
http://www.flickr.com/photos/dliu04/4821210754

17. FACEBOOK IMPRESSIONS
Paid Media Earned Media BOTH!

18. SPEND LITTLE, EARN $$$
$55 =
120 Clicks = 70 New Fans = 12 New Attendees

19. http://www.flickr.com/photos/12426416@N00/1721982928/ http://www.flickr.com/photos/83542829@N00/4225307113/
GEOGRAPHY LESSON

20. THE FIGHT IS ON!!

21. FOURSQUARE www.foursquare.com
• Giant market share
• Offers analytics to learn about your customers better
• Gaming element (badges) makes it FUN!
• Great for large conferences and events too

22. HOW IT WORKS
Friends + Places + Update = Win

23. YOUR OPPORTUNITY
• Listen, listen, listen
• Offer 1st timer + return incentives
• Connect all online / offline marketing to it
• Get to know your customers!
Foursquare gets 22,000 +
new users a day

24. GOWALLA www.gowalla.com
• Claim your business location
• Cool ‘custom stamps’ (for a fee + a bit of luck)
• Create special offers and greetings for customers

25. SHOPKICK www.shopkick.com
• Don’t want to check-in? Just walk into a business
• Receive coupons, daily specials or whatever - just for being there
• No battery drain, no work

26. MISO www.gomiso.com
www.flickr.com/photos/11012786@N04/2975519343/ www.flickr.com/photos/37567797@N06/4561888728/
• Check ins for the couch potato
• Connect with other fans
• Move over Nielsen ratings

27. YELP.COM = POWERFUL
STUFF!!!!

28. WHAT IT’S
REALLY ALL
ABOUT
• It’s not where you are,
it’s what you’re experiencing
• Tie it all in together + make life easier
• Make your business easy to talk about
• ENJOY!! Have fun with your customers

29. THANK YOU!
Katie Laird | Head Communications Geek | @happykatie
Schipul - The Web Marketing Company | www.schipul.com
Find my slides: www.slideshare.net/happykatie