Power of Company Culture
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This document discusses the importance of company culture and how Blinds.com cultivates its culture. It explores how Blinds.com defines its values through crowd-sourcing, ensures its culture is organic and democratic, and puts its mission and values in writing. It also discusses how Blinds.com uses a social and fun approach to recruiting, onboarding new employees through scavenger hunts and celebrations, and keeps employees engaged through training, coaching, and celebrating achievements together.
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Power of Company Culture
- 1. Exploring the transformative Power of Company Culture Katie Laird @Blindsdotcom // @happykatie
- 4. Let’s talk about… • What does it mean? Culture, mantras, paradigm shifts • Recruiting + onboarding Having a blast from the start • Employee engagement How to keep the party going Katie Laird @Blindsdotcom // @happykatie
- 5. Culture
- 6. What do you value? • Crowd source! • A new vocabulary • Post it • Reward it • Breathe it Katie Laird @Blindsdotcom // @happykatie
- 7. Is it in your blood? • Organic • Democratic • Multi-faceted • Consistent • Nurtured • Celebrated Katie Laird @Blindsdotcom // @happykatie
- 8. We put it in writing! Katie Laird @Blindsdotcom // @happykatie
- 9. What’s your mission? We make buying blinds online surprisingly easy and exciting. Katie Laird @Blindsdotcom // @happykatie
- 11. Job hunt gone social • Go where your community is • Social spreads fast! • Job listings are marketing pieces • Job fairs are fun Katie Laird @Blindsdotcom // @happykatie
- 12. The interview process Katie Laird @Blindsdotcom // @happykatie
- 13. First days kind of suck (and first impressions count) CUPCAKES!!!!!!!!!!!! Katie Laird @Blindsdotcom // @happykatie
- 14. A top secret Blinds.com mission Watch here: http://blnds.cm/newguyvid Katie Laird @Blindsdotcom // @happykatie
- 15. Know where you Drive back in time from… come Katie Laird @Blindsdotcom // @happykatie
- 16. … to know where you’re going.
- 17. A scavenger hunt to remember • How many Stephanies do you work with? • Who’s wife won a national cooking show? • Where do we turn our team into stars? Katie Laird @Blindsdotcom // @happykatie
- 19. Train like it’s going out of style Katie Laird @Blindsdotcom // @happykatie
- 20. Coaching and face time • Daily coaching • Weekly 1:1’s • Chance encounters • ‘Actual’ open doors
- 21. Celebrate together Katie Laird @Blindsdotcom // @happykatie
- 22. Better than you thought you could be Katie Laird @Blindsdotcom // @happykatie
- 23. Create some super heroes
- 24. “Every day you act as if you own this business in all that you do. Today, I’d like to make it official… you now ALL own the company and I couldn’t be happier.” Jay Steinfeld CEO, Blinds.com @BlindscomCEO
- 25. Test often and…
- 26. A quick recap! • Make it mean something • Experiment without fear • Go geeky with recruiting • Enjoy the ride! Katie Laird @Blindsdotcom // @happykatie
- 27. Be nice, stay engaged + have fun Watch here: http://blnds.cm/500milevid Katie Laird // PR Manager katiel@Blinds.com @Blindsdotcom +@happykatie
Notas del editor
- Lower customer service calls about _____Expose disability / elderly community to new accessible productMove customers to action on cleaning homesSafety awareness
- Align business goals with strategy
- It’s not enough to just have a job listing and careers page. We approach job listings as marketing – optimize, promote on SM, use bitly links, share generouslySocial MediaOptimize job descriptions (+ make them pop)EMPLOYEES!
- Long and involved interview process – 5-6 interviews before meeting the CEO, we want to know you and your motivations.
- Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
- Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
- Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
- Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.