The search for the holy Social Media grail
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Discerning your Social Media campaigns' ROI can be a nightmare - here are some ways that Blinds.com is re-shaping our thinking on what it means to be successful in the social space. Culture development, community outreach, soft sales lead generation, industry leadership positioning, product development testing - YOU define what makes social work for you. Would love to chat -drop me a note!
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The search for the holy Social Media grail
- 1. The Search for the Holy Social Media Grail Metrics, Content and Success for the Social Marketer Katie Laird @Blindsdotcom // @happykatie
- 3. Let’s talk about… • Defining your success Culture, mantras, paradigm shifts • Meaningful metrics The numbers we care about • Data for good Content + customer wisdom Katie Laird @Blindsdotcom // @happykatie
- 4. Defining success Katie Laird @Blindsdotcom // @happykatie
- 5. Is it in your blood? • What is your culture + voice IRL + on the Web? • Employee brands matter • Social Media is online PR Katie Laird @Blindsdotcom // @happykatie
- 6. What’s your Social mission? We are the friendly design experts that advocate for customers and create helpful + beautiful content to inspire. What are you doing this for? Be useful. Learn. Inspire. Be kind. Service + Sales Research Positioning Awesomeness Katie Laird @Blindsdotcom // @happykatie
- 7. Start with the end 1.Lower repeat customer service calls 2.Connect with ____ audience 3.Test product / feature launch 4.Earn blogger linkbacks 5.Safety awareness Connect the dots……….. Social >> Radio >> Direct Mail >> Email Marketing >> Website >> PPC Katie Laird @Blindsdotcom // @happykatie
- 8. Altimeter ‘Social Media ROI Cookbook’ www.slideshare.net/Altimeter/the-social-media-roi-cookbook
- 9. Altimeter ‘Social Media ROI Cookbook’ www.slideshare.net/Altimeter/the-social-media-roi-cookbook
- 10. Metrics that matter Katie Laird @Blindsdotcom // @happykatie
- 11. A Social Media planning surprise Katie Laird @Blindsdotcom // @happykatie
- 12. New focus: Interaction • Conversation rate Comments • Amplification rate Shares • Applause rate Likes • Economic value $$$ www.kaushik.net/avinash/best-social-media-metrics- conversation-amplification-applause-economic-value/
- 13. New focus: Soft leads + early indicators • Order free samples • Watch videos • Read product reviews • Schedule Face2Face • Sign up for emails www.Blinds.com/face2face
- 14. Now let’s talk conversions • Custom URLs • Unique promo codes • Tagged landing pages • Sale timing
- 15. Data for good Katie Laird @Blindsdotcom // @happykatie
- 16. Product development + launch Katie Laird @Blindsdotcom // @happykatie
- 17. What makes the blogosphere chatty? Katie Laird @Blindsdotcom // @happykatie
- 18. Make heroes
- 19. Test often and…
- 20. Be geeky + be great Katie Laird // PR Manager katiel@Blinds.com @Blindsdotcom +@happykatie
Notas del editor
- Align business goals with strategy
- Lower customer service calls about _____Expose disability / elderly community to new accessible productMove customers to action on cleaning homesSafety awareness
- Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
- It is possible to see last click or assisted conversions – just know what you’re measuring for and have a solid grasp on realistic expectations.
- Test different contests, giveaways and blog partners to see what combination of cta’s and