1. Welcome to Day 2
More Case Studies &
Application
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2. 1. The role & influence of “digital” in marketing?
2. Latest Developments in Facebook Marketing
3. Integrated Offline-Online Social Media Campaigns
4. Social Media ROI
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25. In the last 700 years, since the advent
of print media, marketing has evolved across many
different media and devices and is progressively moving
towards in-bound, content based, non-intrusive ideas
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26. So where & how exactly does
“digital marketing” fit in &
influence marketing?
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27. Traditionally the consumer decision making process has
been linear and simplistic…….
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28. …but with the advent of digital & social media, the
model has evolved to be dynamic…..
Source: McKinsey & HBR 2010
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29. …and in this new loop model, online marketing helps
marketers achieve a good mix of objectives…..
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30. ….and there’s different forms of digital marketing
channels & media to cater to the different phases…..
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31. Brand marketers must distinguish between the different
kinds of digital media available & their utilities….
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33. Activity 1: Design an advertising campaign for
AugustMan across the following channels
• Print
• Radio One annual mega promotion
• TV to increase the awareness
• Email & subscription
• Mobile of the magazine
• Display
• Social Media
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34. 1. The role & influence of “digital” in marketing?
2. Latest Developments in Facebook Marketing
3. Integrated Offline-Online Social Media Campaigns
4. Social Media ROI
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82. Activity II: Let’s use our creative juices to think of ideas
of how best we can leverage on the Timeline & Social
Reader to revamp AugustMan’s Facebook Page
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83. So, what should be my
Facebook Marketing
Strategy?
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90. A TRIBUTE TO EARTH DAY
(April 22, 2010)
The theme for April is
Environmental Awareness. Cheers
is launching an application that
serves as an awareness on how to
maintain the balance of a pond’s
eco-system which will make healthy
water for fish and other living
community in a pond.
An ECO FRIENDLY FUN ACTIVITY
for users keep the balance in the
eco-system to stop water pollution
and act fast. Thus, we named the
application as the Cheers Act Fast
Challenge.
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91. Go Wild Over
Football
w/ Cheers
June 1 to July 9, 2010
Extended till July 12th
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93. World Cup Finals
(July 11/12 SGT)
SPAIN scored the 1st and only goal of the World Cup 2010 at 4:57 am.
14 people was up, some cheered some wept using our wall…
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95. June 2010 interaction went to > 100 interactions.
March’s highest interaction was 65.
Avg. interaction would be 35 per month.
Month Interaction Comments Like
June 496 249 241
May 373 162 205
April 365 190 170
March 500 296 193
March 2010
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110. So, what can we do for Burda
& it’s properties?
Lets Brainstorm!
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111. Activity III: Think of one idea each per given category for
the August Man FanPage
1. Brand Engagement
2. Contests & Promos
3. Customer Service
4. Crowdsourcing
5. Social Reading & Commerce
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112. 1. The role & influence of “digital” in marketing?
2. Latest Developments in Facebook Marketing
3. Integrated Offline-Online Social Media Campaigns
4. Social Media ROI
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118. Which one takes the lead
&
How do we synergize both?
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119. Offline marketing boosts
online effect by 40%
What prompts users to search online
for a particular product/service?
• TV ads – 44%
• Word of Mouth – 41%
• Print ads – 35%
• Radio – 23%
• Billboard – 13%
Source: eConsultancy & iProspect
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122. 1. The role & influence of “digital” in marketing?
2. Latest Developments in Facebook Marketing
3. Integrated Offline-Online Social Media Campaigns
4. Social Media ROI
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