SlideShare una empresa de Scribd logo
1 de 7
Descargar para leer sin conexión
- Stages in which a product (or category of
product) go through in terms of its sales and
profit throughout its life.
- There is no specific time frame for each of the
stage in the PLC.
4 Main Stages:
i. Introduction
ii. Growth
iii. Maturity
iv. Decline
- A period of sales growth as the product is
introduced in the market.
- Profits are non-existent because of the heavy
expenses of product introduction (plus low sales).
- No/very few competitors.
- Introduce basic version.
- Employ selective distribution.
- Try to attractive dealers to carry the product.
- Focus on innovators.
- Marketing objective:
to create awareness and trial.
- A period of rapid market acceptance and
substantial profit improvement.
- Start to attract many competitors.
- Need to improve/modify the current product (such
as introducing new features)
- Marketing objective:
to maximize market share
- Strategies:
a. lower down the price
b. develop intensive distribution
- A slowdown in sales growth because the product
has achieved acceptance by most potential buyers.
- Profits stabilize or decline because of increased
competition.
- Competitors start cutting price to attract new
buyers.
- Marketing objective:
to maximize profit.
- Strategies:
Emphasize on brand differences and value/benefit.
- Towards the end of this stage, many competitors start
leaving out the market.
- Sales show a downward drift and profit erode.
- Major reasons for declining:
a. innovation and technology advancement
b. changes in consumer’s taste
c. stiff comptition
- More and more competitors leaving the market.
- Focus on the “laggards”
- Need to determine the best strategy to
a. maintain
b. harvest
c. drop
- Maintain – if the best and with assumption that
competitors will all gone. Need brand repositioning.
- Harvest – to cut down various costs.
- Drop – if there is no hope at all. Sell off the business.
PLC could be extended by:
a. increasing the frequency of
consumption
b. increasing the number of
consumers
c. developing new usage
d. changing the package size, label
and product quality
PLC could be extended by:
a. increasing the frequency of
consumption
b. increasing the number of
consumers
c. developing new usage
d. changing the package size, label
and product quality

Más contenido relacionado

La actualidad más candente

Advertising and marketing process
Advertising and marketing processAdvertising and marketing process
Advertising and marketing processIsma wajid
 
Market Evolution
Market EvolutionMarket Evolution
Market Evolutionkktv
 
Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsDiarta
 
Aqa bus2-marketingmixintro
Aqa bus2-marketingmixintroAqa bus2-marketingmixintro
Aqa bus2-marketingmixintroPeter Sammons
 
Ch3 understanding marketing (1)
Ch3 understanding marketing (1)Ch3 understanding marketing (1)
Ch3 understanding marketing (1)Shashi Shekhar
 
Retail communication-mix
Retail communication-mixRetail communication-mix
Retail communication-mixJaydev Gharat
 
Advertising And Promotion
Advertising And PromotionAdvertising And Promotion
Advertising And PromotionVamsi Krishna
 
Developing the marketing mix
Developing the marketing mixDeveloping the marketing mix
Developing the marketing mixJeannie Barcelona
 
Understanding marketing management management-tasks
Understanding marketing management management-tasksUnderstanding marketing management management-tasks
Understanding marketing management management-tasksSameer Mathur
 
Promotion Mix
Promotion MixPromotion Mix
Promotion Mixdiyasun86
 
Sales promotion, advertising and distribution channels
Sales promotion, advertising and distribution channelsSales promotion, advertising and distribution channels
Sales promotion, advertising and distribution channelsnikkss356
 
Advertising sales promotion and management (ASPM)
Advertising sales promotion and management (ASPM)Advertising sales promotion and management (ASPM)
Advertising sales promotion and management (ASPM)anurag sai
 
ADVERTISING MANAGEMENT -UNIT 3
ADVERTISING MANAGEMENT -UNIT 3ADVERTISING MANAGEMENT -UNIT 3
ADVERTISING MANAGEMENT -UNIT 3Mansi Tyagi
 
Market positioning
Market positioningMarket positioning
Market positioningcharu nagpal
 
Ss product life cycle
Ss product life cycleSs product life cycle
Ss product life cycleCMPCERT
 

La actualidad más candente (20)

Advertising and marketing process
Advertising and marketing processAdvertising and marketing process
Advertising and marketing process
 
Market Evolution
Market EvolutionMarket Evolution
Market Evolution
 
Chap16 Sales Promotion
Chap16 Sales PromotionChap16 Sales Promotion
Chap16 Sales Promotion
 
Chapter 18 Managing Mass Communications
Chapter 18 Managing Mass CommunicationsChapter 18 Managing Mass Communications
Chapter 18 Managing Mass Communications
 
Aqa bus2-marketingmixintro
Aqa bus2-marketingmixintroAqa bus2-marketingmixintro
Aqa bus2-marketingmixintro
 
Ch3 understanding marketing (1)
Ch3 understanding marketing (1)Ch3 understanding marketing (1)
Ch3 understanding marketing (1)
 
Retail communication-mix
Retail communication-mixRetail communication-mix
Retail communication-mix
 
Advertising And Promotion
Advertising And PromotionAdvertising And Promotion
Advertising And Promotion
 
4604397
46043974604397
4604397
 
Developing the marketing mix
Developing the marketing mixDeveloping the marketing mix
Developing the marketing mix
 
Understanding marketing management management-tasks
Understanding marketing management management-tasksUnderstanding marketing management management-tasks
Understanding marketing management management-tasks
 
Promotion Mix
Promotion MixPromotion Mix
Promotion Mix
 
Marketing mix product
Marketing mix productMarketing mix product
Marketing mix product
 
Sales promotion, advertising and distribution channels
Sales promotion, advertising and distribution channelsSales promotion, advertising and distribution channels
Sales promotion, advertising and distribution channels
 
Advertising sales promotion and management (ASPM)
Advertising sales promotion and management (ASPM)Advertising sales promotion and management (ASPM)
Advertising sales promotion and management (ASPM)
 
Advt ppt
Advt pptAdvt ppt
Advt ppt
 
Advertising
AdvertisingAdvertising
Advertising
 
ADVERTISING MANAGEMENT -UNIT 3
ADVERTISING MANAGEMENT -UNIT 3ADVERTISING MANAGEMENT -UNIT 3
ADVERTISING MANAGEMENT -UNIT 3
 
Market positioning
Market positioningMarket positioning
Market positioning
 
Ss product life cycle
Ss product life cycleSs product life cycle
Ss product life cycle
 

Similar a Cd6813 plc

Similar a Cd6813 plc (20)

Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Product Life Cycle.ppt
Product Life Cycle.pptProduct Life Cycle.ppt
Product Life Cycle.ppt
 
Product Life Cycle
Product Life CycleProduct Life Cycle
Product Life Cycle
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Product Life Cycle
Product Life CycleProduct Life Cycle
Product Life Cycle
 
Plc
PlcPlc
Plc
 
PLC.ppt
PLC.pptPLC.ppt
PLC.ppt
 
Product Life Cycle_bina amit Shukla
Product Life Cycle_bina amit ShuklaProduct Life Cycle_bina amit Shukla
Product Life Cycle_bina amit Shukla
 
Product life Cycle Dope #PLC
Product life Cycle Dope #PLC Product life Cycle Dope #PLC
Product life Cycle Dope #PLC
 
Product Life Cycle
Product Life CycleProduct Life Cycle
Product Life Cycle
 
mental heallth
mental heallthmental heallth
mental heallth
 
Npd
NpdNpd
Npd
 
Growth final
Growth finalGrowth final
Growth final
 
New-Product Development and Life-Cycle Strategies
New-Product Development and Life-Cycle StrategiesNew-Product Development and Life-Cycle Strategies
New-Product Development and Life-Cycle Strategies
 
Kotler09basic 1227033671738736 8
Kotler09basic 1227033671738736 8Kotler09basic 1227033671738736 8
Kotler09basic 1227033671738736 8
 
product life cycle
product life cycleproduct life cycle
product life cycle
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Product Strategies
Product StrategiesProduct Strategies
Product Strategies
 
Product life cycle1_ppt
Product life cycle1_pptProduct life cycle1_ppt
Product life cycle1_ppt
 

Más de mohd haris mohd hassan (17)

Mm consumer mkt & org mkt
Mm consumer mkt & org mktMm consumer mkt & org mkt
Mm consumer mkt & org mkt
 
Mm competition
Mm competitionMm competition
Mm competition
 
Marketing plan outline
Marketing plan outlineMarketing plan outline
Marketing plan outline
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Cd6813 services
Cd6813 servicesCd6813 services
Cd6813 services
 
Cd6813 price
Cd6813 priceCd6813 price
Cd6813 price
 
Cd6813 npd
Cd6813 npdCd6813 npd
Cd6813 npd
 
Cd6813 decision making
Cd6813 decision makingCd6813 decision making
Cd6813 decision making
 
Cd6813 marketing strategies & plan
Cd6813 marketing strategies & planCd6813 marketing strategies & plan
Cd6813 marketing strategies & plan
 
Cd6813 channel
Cd6813 channelCd6813 channel
Cd6813 channel
 
Cd6813 business mkt
Cd6813 business mktCd6813 business mkt
Cd6813 business mkt
 
M mdealing withcompetition
M mdealing withcompetitionM mdealing withcompetition
M mdealing withcompetition
 
Mm brand equity
Mm brand equityMm brand equity
Mm brand equity
 
Mm brand
Mm brandMm brand
Mm brand
 
Mm stp
Mm stpMm stp
Mm stp
 
Mm environment
Mm environmentMm environment
Mm environment
 
mm_delivering value
mm_delivering valuemm_delivering value
mm_delivering value
 

Último

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Último (20)

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Cd6813 plc

  • 1. - Stages in which a product (or category of product) go through in terms of its sales and profit throughout its life. - There is no specific time frame for each of the stage in the PLC. 4 Main Stages: i. Introduction ii. Growth iii. Maturity iv. Decline
  • 2. - A period of sales growth as the product is introduced in the market. - Profits are non-existent because of the heavy expenses of product introduction (plus low sales). - No/very few competitors. - Introduce basic version. - Employ selective distribution. - Try to attractive dealers to carry the product. - Focus on innovators. - Marketing objective: to create awareness and trial.
  • 3. - A period of rapid market acceptance and substantial profit improvement. - Start to attract many competitors. - Need to improve/modify the current product (such as introducing new features) - Marketing objective: to maximize market share - Strategies: a. lower down the price b. develop intensive distribution
  • 4. - A slowdown in sales growth because the product has achieved acceptance by most potential buyers. - Profits stabilize or decline because of increased competition. - Competitors start cutting price to attract new buyers. - Marketing objective: to maximize profit. - Strategies: Emphasize on brand differences and value/benefit. - Towards the end of this stage, many competitors start leaving out the market.
  • 5. - Sales show a downward drift and profit erode. - Major reasons for declining: a. innovation and technology advancement b. changes in consumer’s taste c. stiff comptition - More and more competitors leaving the market. - Focus on the “laggards” - Need to determine the best strategy to a. maintain b. harvest c. drop - Maintain – if the best and with assumption that competitors will all gone. Need brand repositioning. - Harvest – to cut down various costs. - Drop – if there is no hope at all. Sell off the business.
  • 6. PLC could be extended by: a. increasing the frequency of consumption b. increasing the number of consumers c. developing new usage d. changing the package size, label and product quality
  • 7. PLC could be extended by: a. increasing the frequency of consumption b. increasing the number of consumers c. developing new usage d. changing the package size, label and product quality