Intuitive, pragmatic and comprehensive, it contains everything you need for a complete digital strategy and operating model. A full set of supporting tools sit behind each section of the digital governance canvas. Built on over 30 years’ expertise leading and managing ICT and digital channels for major global organisations. Contact Amberbuzz now for a free consultation to create your own Digital Channel Canvas. Graham@amberbuzz.fi

1. Digital Governance Canvas
August 2014

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Digital channels gap

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I bridge the gap!

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DIGITAL GOVERNANCE CANVAS
Introducing the…

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Business case Visitor personas Big idea Content managemente Ecosystem elements
Visitor scenarios Capabilities
Continuous Improvement Processes KPIs
Ways of working Decision making model

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Business case Visitor personas Big idea Content managemente Ecosystem elements
Visitor scenarios Capabilities
Continuous Improvement Processes KPIs
Ways of working Decision making model
Sales
Brand
Service
Communications
Relationship
Efficiency
Social media monitoring
Social media activation
Banners and advertising
Search engine optimisation
CRM capabilities
Sales funnel
Management and leadership Sales and service
Concept & campaign development Technology delivery
Publishing and moderation Organisation
Financial (biz goals) Customer (conversion goals)
Internal (process targets) Learning and growth
Status reporting Idea/opportunity management Communications/sharing
Project planning Requirements handling Active document sharing
Issue management Induction Archiving
Workflow management Visitor journey documentation Concept and campaign
localisation
Editorial Global IT/biz dev
Design Business Units Marketing/comms
Capability Regional teams Sales/service
Business steering Local teams Investors/HR/
sustainability
Editorial
teams
Editorial
scope
Partners
and services
Capabilities
and
channels
Why do you have
a web site?
What value does
your business
expect to get for
the investment it
puts into the
channel?
Who do you expect
to visit your web
site?
Why are they
visiting, what goals
to they have?
What is the
innovative,
exciting new
concept that
forms the basis
for what you plan
to do with digital
channels?
What content?
Who will create
and govern the
content that your
web site lives on?
What services and
platforms will you
use? The network
of service
providers for your
channel
What are the core processes that your channels
needs to be effective?
What do you monitor to form the basis for
continuous improvement?
How do you work together to communicate and
share across the organisation?
What are the decision-making teams, their scope
and composition?
What other
channels
support your
visitors
journeys,
where do
they come
from? Both
offline and
online?
Based on the structure of businessmodelgeneration.com

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Business case Visitor personas Big idea Content management Ecosystem elements
Visitor scenarios Capabilities
Continuous Improvement Processes KPIs
Ways of working Decision making model
Sales
Brand
Service
Communications
Relationship
Efficiency
Social media monitoring
Social media activation
Banners and advertising
Search engine optimisation
CRM capabilities
Sales funnel
In a nutshell
Emotional drivers
Rational targets
Management and leadership Sales and service
Concept & campaign development Technology delivery
Publishing and moderation Organisation
Financial
(business goals)
Customer
(visitor and conversion goals)
Internal
(process targets)
Learning and growth
(organisational goals)
Status reporting Idea/opportunity management Communications/sharing
Project planning Requirements handling Active document sharing
Issue management Induction Archiving
Workflow management Visitor journey documentation Concept and campaign
localisation
Editorial Global IT/biz dev
Design Business Units Marketing/comms
Capability Regional teams Sales/service
Business steering Local teams Investor/HR/sustainability
Logical
content
Emotional
content
Content
governance
Content
planning
On
platform
Off
platform
customers prospects
consumers investors
employees Job seekers
influencers suppliers
I want to
research
I want to
experience
I want to
buy
I want
service
I want to
apply
I want to
contact
I want to
contribute
I want to
connect
Brand Security
Design Content
Build, host Email, news
Copy,
translate
Images, rich
media
Campaign Measure

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Intuitive, pragmatic and comprehensive, it
contains everything you need for a complete
digital strategy and operating model.
A full set of supporting tools sit behind each
section of the digital governance canvas.
Built on over 30 years’ expertise leading and
managing ICT and digital channels for major
global organisations.
Contact me now for a free consultation to
create your own Digital Channel Canvas.
Your internet strategy and operating model on one
page
Graham Honeywill +358 452 747 707
graham@amberbuzz.fi
Business
case
Visitor
personas
Big idea Content
governance
Ecosystem
elements
Visitor
scenarios
Capabilities
Continuous Improvement Processes KPIs
Ways of working Decision making model

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Thankyou