Fire Safety MENA 2011 will provide a platform for government ministries and industry experts including developers, contractors, architects and consultants to share and gain knowledge in this increasingly critical market. Discover how to achieve best-practice fire risk management and integrate cost-effective, state-of-the-art strategies that mitigate fire hazards. Learn from the experience of regional experts on how to comply to regional fire safety codes, regulations and standards across the Middle East and North Africa region.

1. Qatar’s inaugural event dedicated to integrating cost-effective sophisticated
fire safety strategies and solutions
International conference: 3 - 4 April 2011
Book and pay
Interactive training course: 5 & 6 April 2011 by 16 January
Doha, Qatar 2011 to save up to
Outstanding executive contributions providing essential insight US $750!
Wayne Harris Dr. Kevin Towler Ali Mokhtar
Chairman Co-Chairman President,
HSE Director, Qatar Project Technical Director, Society of Fire
Management, Board BMTRADA Group, Protection Engineers -
Director, World Safety Chairman, European Saudi Arabian Chapter
Organisation (WSO) and Technical Committee TC and Head, Fire
Chairman, International 127/ WG 1 on Passive Fire Protection Department,
Safety Quality Protection and Chartered Saudi Aramco
Environment Management Fire Engineer
Association (ISQEMA)
Exclusive speaker faculty includes:
• Major General Rashid Thani Al Matrooshi, Acting Director General, UAE Civil
Defence and Director General, Dubai Civil Defence
• Major Ali Hassan Almutawa, Director of Operations Department, Dubai Civil Defence
• Terry Johnson, Fire Services Advisor – Operations Department, Dubai Civil Defence
• Andrew Broderick, Director of EHSS, Sustainability and CSR, Aldar Properties
• Nabeel Ali, Chief Fire and Safety Compliance Officer, Emirates National Oil
Company (ENOC)
• Mohammed Bidad, Senior HSE Group Manager, Arabian Construction Company Key benefits of attending:
• Talal Hanna, HSE Manager, Consolidated Contractors International • Understand the implications of standardised and regional
• Matthew Bishop, Senior Fire Protection Engineer, Saudi Aramco fire safety regulations
• Amr Banjar, Fire Protection Engineer, Saudi Aramco
• Sumir Pattoo, Senior Fire Protection Engineer, Saudi Aramco • Hear how regional and international industry experts
• Sami Yami, Fire Protection Engineer, Saudi Aramco approach fire safety challenges and the solutions they
• John Milligan, Associate Director - Regional QSE, Atkins Middle East and India employ to overcome them
• Susan Lamont, Associate - Fire Engineering, Arup and Professional Member, • Share case studies that mitigate fire hazards and disasters
Society of Fire Protection Engineers • Explore how to integrate sophisticated fire safety solutions
• Gustav Lanng Madsen, Fire Safety Engineer, Development Manager and Head of
Section, COWI Fire Denmark that offer a ROI
• Ahmad Abu Samah, HSSE System Manager, JGC Corporation • Understand how to achieve best-practice fire risk
• Robin Hall, Project Director, Transportation, Mott MacDonald management
• Mark Boyd, Consultant HSE and Drag Fire Safety Manager, Abu Dhabi • Learn new skills from leading industry experts at
Motorsports Management interactive workshops
• Hussam Al Haddad, General Manager, ATEIS Middle East
• Tom Johnston, General Manager, BM TRADA Group Ltd • Network with key figures and government representatives
• Vian Ahmed, Fire Engineer, Atkins responsible for fire safety in construction, infrastructure
• Donovan Ryan, Fire Protection Engineering Practitioner and experienced Authority and power projects across the MENA region
Having Jurisdiction
For more information or to register:
Tel: +971 4 364 2975 Fax: +971 4 363 1938 Email: enquiry@iqpc.ae
www.firesafetymena.com
Gold sponsor: Associate sponsor: Endorsed by:
ATEÏS
ATEÏS Middle East FZCO
Media partners: Researched and developed:

2. Conference day one: Sunday 3 April 2011
08.30 Registration and coffee 12.30 Networking lunch
08.50 Chairman’s welcome and opening speech 13.30 Developing an emergency response plan to mitigate fire hazards
Wayne Harris and disasters
HSE Director, Qatar Project Management, Board Director, • Preparing, implementing and monitoring preventive safety measures
World Safety Organisation (WSO) and Chairman, International Safety • Regulating, handling and monitoring the sustainability of fire equipment
Quality Environment Management Association (ISQEMA) • Safeguarding different stages of dealing with hazardous materials
Dr. Kevin Towler Mohammed Bidad
Technical Director, BMTRADA Group Ltd, Chairman, European Technical Senior HSE Group Manager, Arabian Construction Company
Committee TC 127/ WG 1 on Passive Fire Protection and Chartered Fire
Engineer 14.00 The importance of conducting fire adequacy tests in the oil industry
• Understanding the role of fire adequacy tests
Complying to Civil Defence fire safety regulations, codes and practices from • Defining fire adequacy test processes and applications
design through to construction • Conducting fire adequacy tests within a petrol installation
Nabeel Ali
09:30 Recognising the role of the Society of Fire Protection Engineers, Chief Fire and Safety Compliance Officer, Emirates National Oil Company
Saudi Arabian Chapter (ENOC)
• Promoting fire protection in Saudi Arabia through prevention,
education and knowledge 14.30 Inculcation of incident and injury free culture within your organisation
• Advancing state-of-the-art fire protection engineering • Assessing which takes precedence: precautions, prevention, protection and
• Creating a professional network among fire protection engineers emergency readiness
and affiliates • Inculcating personnel with an incident and injury free culture
Ali Mokhtar • Emphasising the importance of fire fighting
President, Society of Fire Protection Engineers - Saudi Arabian Ahmad Abu Samah
Chapter and Head, Fire Protection Department, Saudi Aramco HSSE System Manager, JGC Corporation
10:00 Using approved documents and British Standards to achieve fire safety 15.00 Networking break
• Demonstrating the effectiveness of individual systems and components
• Clarifying regulations and information on ensuring compliance 15.30 Developing and implementing a HSE Regulatory Authority
• Demonstrating effective fire safety management in different building types • Discovering the regulatory framework and stakeholder responsibilities
Dr. Kevin Towler • Understanding the operational requirements for the implementation
Technical Director, BM TRADA Group, Chairman, European Technical of a regulatory authority
Committee TC 127/ WG 1 on Passive Fire Protection and Chartered Fire • Evaluating effective enforcement strategies
Engineer John Milligan
Tom Johnston Associate Director - Regional QSE, Atkins Middle East & India
General Manager, BM TRADA Group
16.00 Enhancing architectural design in order to incorporate a fire system
10:30 Networking break • Understanding fire detection and automatic fire�fighting options
• Meeting building code regulation requirements to obtain a building permit
11:00 Understanding building and fire codes - Origin, application and transition • Incorporating fire solutions into the design phase to adhere with appropriate
to performance based concepts architectural aspirations
• Defining the origin and classification of Fire and Building Codes Vian Ahmed
• Reviewing events that led to the issuance of NFPA Codes Fire Engineer, Atkins
• Applying prescriptive Building and Fire Codes
Sumir Pattoo 16.30 Ensuring business continuity through emergency response planning
Senior Fire Protection Engineer, Saudi Aramco • Preparing business or government agencies to prevent and recover from
Sami Yami disasters or serious disruptions
Fire Protection Engineer, Saudi Aramco • Improving the emergency response and continuity of an organisation’s
operations capabilities to ensure sustainability and survivability
11:30 Benchmarking fire safety standards • Minimising the impact on employees, customers, stakeholders through
business continuity planning
INTERACTIVE PANEL DISCUSSION:
Panelists include: Donovan Ryan
Wayne Harris Fire Protection Engineering Practitioner and experienced Authority Having Jurisdiction
HSE Director, Qatar Project Management, Board Director, WSO and
Chairman, ISQEMA 17.00 Incorporating preventative fire safety measures to protect assets across
Ali Mokhtar the whole life-cycle
President, Society of Fire Protection Engineers - Saudi Arabian
Chapter and Head, Fire Protection Department, Saudi Aramco Panelists include:
INTERACTIVE PANEL DISCUSSION:
Dr. Kevin Towler Wayne Harris, HSE Director, Qatar Project Management,
General Manager, Chiltern TMC Board Director, WSO and Chairman, ISQEMA
Sumir Pattoo Mohammed Bidad, Senior HSE Group Manager
Senior Fire Protection Engineer, Saudi Aramco Arabian Construction Company
Sami Yami Nabeel Ali, Chief Fire and Safety Compliance Officer
Fire Protection Engineer, Saudi Aramco Emirates National Oil Company (ENOC)
Ahmad Abu Samah
Incorporating preventative fire safety measures to protect assets across the HSSE System Manager, JGC Corporation
whole life-cycle John Milligan
Associate Director - Regional QSE, Atkins Middle East & India
12.00 Discovering how intelligible voice evacuation complements fire detection Vian Ahmed
• Assessing the impact of acoustic design on fire safety installations compliant Fire Engineer, Atkins
with UAE civil defence regulations and international standards Donovan Ryan
• Reviewing the steps involved in the design and installation of an intelligible Fire Protection Engineering Practitioner and experienced Authority Having Jurisdiction
project in line with international standards
• Applying intelligible voice evacuation in conjunction with fire detection
Hussam Al Haddad 17.30 Chair’s closing comments
General Manager, ATEIS Middle East
17.40 End of conference day one
Email: enquiry@iqpc.ae

3. Conference day two: Monday 4 April 2011
08:30 Registration and coffee 12:30 Networking lunch
08:50 Chairman’s welcome and opening speech Improving installation and applications during THE construction and operational
Wayne Harris phases to reduce the risk of fire
HSE Director, Qatar Project Management, Board Director, World Safety
Organisation (WSO) and Chairman, International Safety Quality 13:30 Ensuring fire safety within construction projects: Impacts and mitigation
Environment Management Association (ISQEMA) • Establishing an effective risk profile of construction fire risk
• Evaluating stakeholders impacts and mitigation planning for emergencies
Integrating cost-effective state-of-the-art materials and technologies during the • Designing out fire risk and potential hazards
design phase to satisfy architectural and fire safety issues
Wayne Harris
HSE Director, Qatar Project Management, Board Director, WSO and
09:00 Integrating strategic structural fire engineering to mitigate fire damage
Chairman, ISQEMA
• Defining fire safety goals
• Assessing buildings in terms of fire resistance
• Analysing the true response of structural elements in a fire scenario 14:00 Developing fire safety solutions for underground infrastructure
Susan Lamont • Ensuring fire safety solutions satisfy operational demands and constraints
Associate - Fire Engineering, Arup and Professional Member, Society of Fire • Discussing smoke control and evacuation in tunnels and underground spaces
Protection Engineers • Providing an effective means of escape, fire protection and emergency
response
09:30 Understanding the role and purpose of the Society of Fire Protection Robin Hall
Engineers (SFPE) in the Middle East Project Director, Transportation, Mott MacDonald
• Advancing state-of-the-art fire protection engineering
• Providing technical information to the fire protection community 14:30 Networking break
• Creating a professional network among fire protection engineers and affiliates
Susan Lamont 15:00 Fire safety in sports and multi use arenas
Associate - Fire Engineering, Arup and Professional Member, Society of Fire • Incorporating fire safety strategies for sports and multi use arenas
Protection Engineers • Analysing the effects of controlling smoke within closed arenas
• Simulating emergency evacuations inside and planning control points
10:00 Achieving best-practice fire risk management Gustav Lanng Madsen
• Examining strategic fire plans to achieve safer buildings
Fire Safety Engineer, Development Manager and Head of Section,
• Protecting the property to ensure business continuity
COWI Fire Denmark
• Ensuring efficient operation of the building
Andrew Broderick
Director of EHSS, Sustainability and CSR, Aldar Properties 15:30 Demonstrating an operational overview for high-rise buildings
• Reviewing fire safety and evacuation systems
10.30 Networking break • Defining Standard Operating Procedures (SOPs)
• Incorporating operational SOPs into building projects
11:00 Effectively utilising passive fire protection using cost/ benefit analysis Major Ali Hassan Almutawa
• Understanding appropriate solutions to optimise fire performance Director of Operations Department, Dubai Civil Defence
• Controlling fire and smoke spread through use of fire resisting materials and Terry Johnson
technologies Fire Services Advisor – Operations Department, Dubai Civil Defence
• Understanding passive fire protection in the life cycle of a building
Matthew Bishop 16.00 Achieving best-practice fire safety within the construction phase
Senior Fire Protection Engineer, Saudi Aramco • Analysing the facts and figures associated with fire safety in construction and
Amr Banjar the resulting implications
Fire Protection Engineer, Saudi Aramco • Demonstrating what is being achieved through case studies
• Raising the bar within an organisation through the importance of learning
11:30 Developing an emergency response plan to mitigate fire hazards and Talal Hanna
disasters HSE Manager, Consolidated Contractors International
• Preparing, implementing and monitoring preventive safety measure
• Regulating, handling and monitoring fire equipment sustainability
16:30 Improving installation and applications during the construction and
• Safeguarding different stages of dealing with hazardous materials
operational phases
Mark Boyd
Consultant HSE and Drag Fire Safety Manager, Abu Dhabi Motorsports Panelists include:
Wayne Harris
INTERACTIVE PANEL DISCUSSION:
Management
HSE Director, Qatar Project Management, Board Director, WSO and
12:00 Integrating cost-effective, state-of-the-art materials and technologies Chairman, ISQEMA
during the design phase Robin Hall
Panelists include: Project Director, Transportation, Mott MacDonald
Wayne Harris Gustav Lanng Madsen
HSE Director, Qatar Project Management, Board Director, World Safety Fire Safety Engineer, Development Manager and Head of Section
INTERACTIVE PANEL DISCUSSION:
Organisation (WSO) and Chairman, International Safety Quality COWI Fire Denmark
Environment Management Association (ISQEMA) Major Ali Hassan Almutawa, Director of Operations Department
Susan Lamont Dubai Civil Defence
Associate - Fire Engineering, Arup and Professional Member, Society of Fire Terry Johnson, Fire Services Advisor – Operations Department
Protection Engineers Dubai Civil Defence
Andrew Broderick Talal Hanna
Director of EHSS, Sustainability and CSR, Aldar Properties HSE Manager, Consolidated Contractors International
Matthew Bishop
Senior Fire Protection Engineer, Saudi Aramco
17.00 Chair’s closing comments
Amr Banjar
Fire Protection Engineer, Saudi Aramco
17.10 End of conference
Mark Boyd
Consultant HSE and Drag Fire Safety Manager, Abu Dhabi Motorsports
Management
Web: www.firesafetymena.com

4. International conference: 3 - 4 April 2011
Interactive training course: 5 & 6 April 2011
Doha, Qatar Gold sponsor:
ATEÏS Middle East established in September
ATEÏS 2006, is a subsidiary of ATEÏS Europe and the
Qatar to focus on optimising fire safety standards group’s regional office in Dubai serving the Middle
East and Indian markets. ATEÏS is a leading
This is an important time for fire safety in construction, infrastructure and power within Qatar manufacturer and integrator of mass notification
systems, fire alarm systems, professional audio
due to the spectacular growth of building development and huge capital investment. In order ATEÏS Middle East FZCO
systems, home automation and audio-visual
to safeguard these valuable investment projects and the health and safety of the inhabitants systems, and acoustic solutions, with a worldwide presence across
from the enormous threat posed by fire risks, Qatar Civil Defence is insisting on higher Europe, USA, and Asia.
standards of fire safety. The ATEÏS Middle East company policy is built on uncompromising
commitment and accountability to our partners and clients. Our
In order to implement standardised fire safety codes for the country, the government of business approach is a reflection of the three pillars of our
Qatar is collaborating with regional and international experts. organization—Responsibility, Response & Relationship.
ATEÏS products have gained recognition among industry experts
Fire Safety MENA 2011 will provide a platform for government ministries, developers, and the masses with over 800 major installations covering various
contractors, architects and consultants to share and gain knowledge in this increasingly sectors including transportation, hospitality, and infrastructure. The
critical market. ATEÏS brand today is well established in the Middle East and India,
gaining prominence with sophisticated projects, the most notable
among them being Dubai Metro, in addition to a number of high-end
This outstanding four-day event will highlight the key pro-active solutions to the latest fire malls, hotels, hospitals, commercial and residential towers, and
safety challenges faced in the Middle East and North Africa, key topics will include; entertainment venues. Over 20 engineers operate from four offices,
serving our clients with unwavering commitment in their pursuit of
achieving best-practice fire risk management, integrating cost-effective state-of-the-art excellence.
technologies and understanding fire safety codes, regulations and standards.
Being situated in the easily accessible and commercial hub of Dubai
helps us remain closer to the end user, whether in the Middle East
or India. Our projects are known for their innovative and
out-of-the-box approach, which sets us apart from the rest in terms
What fire safety professionals said about Fire Safety MENA 2011: of what our clients value, which in turn enables us to offer higher
quality products and services.
“With the rapidly expanding construction market in the MENA region, it is vital that each
and every fire safety professional be diligent and aware of up-to-date industry best
Associate sponsor:
practices”.
Emergency Management Co-ordinator Established In the UK over 75 years ago, BM
TRADA has grown from its Timber Research
Dolphin Energy and Development roots to attain a highly
respected position in the field of Certification,
Testing and Consultancy Services.
Who will you network with at Fire Safety MENA 2011? BM TRADA Middle East is one of a growing group of international
joint venture partners offering a wide range of Product Certification
This is a must attend event for government officials, Civil Defence, services including Q-Mark Fire Rated Door Certification (Timber and
Steel) and Timber Products Chain of Custody Certification (FSC and
developers, contractors, architects and fire safety consultants and PEFC). Chain of Custody Certification enables companies to
professionals, project managers, academics and fire safety solution demonstrate that their timber products have been derived from a
providers. well managed source. BM TRADA also offer accredited certification
for a range internationally recognised business management
systems, including ISO 9001 (Quality Management) ISO 14001
Job titles include: (Environmental Management) and OHSAS 18001(Occupational
HSE/ HSSE System Manager/ Director Health & Safety Management).
Director of EHSS, Sustainability and CSR
Director of Fire Protection
Project Director/ Manager Media partners:
Technical Director
Chief Fire and Safety Compliance Officer
Head of Fire Protection Department
Senior Fire Safety/ Fire Protection Engineer
Delegate profile of past events:
Attendees by job title
Admin Manager/Technician/ Librarian Chief Information Officer
2% 1%
Emergency/ Contingency Planner
4% Tank Head/Director/Manager
2%
Engineer/Engineering Manager
Sponsorship & exhibition opportunities:
2%
Operations Head/Director/Manager
1%
Network
Manager
Quality Head/Director/Manager 2%
2% Consultant
2%
Ministry/Department of Defence
Only at Fire Safety MENA 2011 will the highest-level decision
Safety/ Health Director
2% 6%
Security
Manager
makers attend in one place at one time. They will evaluate
products and services and will look to short-list potential
4%
PR/Marketing & Business Development Director
5%
suppliers.
Chairman/Director
6%
• Can you afford to miss out on this opportunity?
Department/Unit/Group Manager/Representative
• Do you have a product or service that our senior
Government Positions
2%
Team Leader/Coach
1%
22%
decision-makers and influencers need?
Project Director/Manager
1%
Business Manager/ Business Analyst
1%
Pharmaceutical
We have a range of business development / marketing and
sales solutions that will be tailored to specifically deliver on your
General
Planning/ Strategy Director/Manager 2%
1% Training Director/Manager Fire
Officers
business objectives. For more details call +971 4 364 2975 or
1%
4%
Environmental
Manager
Medical Officer + Doctor/Surgeon
14%
6%
email sponsorship@iqpc.ae

5. 5 WAYS TO REGISTER
On Line www.firesafetymena.com
Fax +971 4 363 1938
Email enquiry@iqpc.ae
International conference: 3 - 4 April 2011
Phone +971 4 364 2975
Interactive training course: 5 & 6 April 2011
Doha, Qatar Post IQPC Dubai FZ LLC
PO Box 502397
REGISTRATION FORM Dubai, UAE
Event Code: IAE 19924.001 TEAM DISCOUNTS
Please complete in BLOCK CAPITALS as information is used to produce delegate badges.
Please photocopy for multiple bookings. Team discounts available on request. Call +971 4 364 2975
for more information.
Please do not remove this label even if it is not addressed to you.
Your Priority Registration Code is printed on the top of the label below. Please quote it when registering:
VENUE & ACCOMMODATION
Oryx Rotana-Doha
P.O. Box 29922,Doha, Qatar
T: + 974 4402 3333
F: +974 4402 3300
E: audrey.caroline@rotana.com
W: rotana.com
Hotel and travel costs are not included in the registration fee.
For assistance in your travel and accommodation requirements,
please refer to details below:
Room Reservation
Special / corporate rate for room accommodation is available
in the hotel. You may contact the hotel directly as per the details
above quoting IQPC Middle East or the name of the conference.
Flight Reservation
Book and pay before 16 January 2011 and save US $750 Anuj Sachdev or Charo Marie
SNTTA Travel & Tours LLC Dubai.
Conference Before 16 January Before 13 February Before 6 March After 6 March E- mail: iqpc@snttadubai.com Tel: + 971 4 2829000,
package 2011 2011 2011 2011 Fax: + 971 4 2829988, www.sntta.com
Please book at the earliest for your convenience.
Conference only Save US $375 Save US $250 Save US $125 US $2,624
US $2,249 US $2,374 US $2,499 CONFERENCE DOCUMENTATION
If you cannot make the dates you can still access all of the presentations
delivered throughout the conference days for just US $450, post event.
DELEGATE DETAILS Contact us on +971 4 364 2975 for further details.
Please photocopy for additional delegates and/or delegate with different addresses
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If you have not received an acknowledgement before the conference, please call us to confirm your booking. the conference you will receive 100% credit, subject to a 10% administration fee, to be used
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By Direct Transfer: Please quote MM 19924.001 with remittance advice circumstances beyond the control of the organizers may necessitate substitutions,
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Account No.: 020-879714-100 Swift Code: BBME AEAD to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or
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to confirm your place. Payment prior to the event is mandatory for attendance. All bookings gaining the early bird discount must be
paid before the early bird date, otherwise the full rate will be applied and charged. In these instances payment of the full amount will
be required before entry to the event.