This year we have leading corporate speakers including eBay, Cisco, Dunkin' Brands, Hewlett-Packard and many more. They will share best practice to help your company utilise the power of social media for better marketing, customer engagement and enhance profitability. The conference is designed for corporates like you - Our agenda is based entirely on the feedback of your peers, and covers all the biggest issues faced by corporate social media practitioners.

1. “The very best social media conference
I’ve attended in the last year”
Stacy DeBroff, CEO, Mom Central
The West Coast
Corporate Social Media Summit 2011
Utilize the full power of social
media to improve your marketing
campaigns, enhance your reputation
and boost your bottom line
Two-day business conference, June 27–28 SF usefulsocialmedia.com/sanfrancisco
Hotel Nikko, San Francisco #CSMSF
A practical and interactive business conference built for a corporate audience: Get exclusive insight
from our senior
Strategic development: How to embed Return On Investment: Explore the corporate speaker
social media throughout your customer true meaning of social media ROI – and lineup including:
touchpoints, stick to a coherent strategy and how this impacts on your bottom line
secure top-level buy-in – even from the skeptics
Customer engagement best practice: Be prepared: Incorporating the latest
How to win friends, retain them for life – developments, including mobile and
and make sure they pay location-based technology into your
social media activities – golden rules
Learn and share with an exclusively corporate community:
– of speakers are leading strategists from
100%
multinational corporations
– of sessions are designed to enhance and
improve your corporate media strategy –
and success
– of topics have been requested by your
peers and deal with the major issues
affecting your company today – and
tomorrow
LOOK INSIDE to see our extensive array of top quality speakers and social media shaping agenda

2. Dear colleague
If social media is
Social media has revolutionised marketing and communications
– and now it’s going to change your business for good
important to your
business, then the
That’s why you need to join us at the Corporate Social
2011 Corporate Social Media Summit. Media Summit is
important to YOU
Never before has the term ‘theatre of public opinions’ business. And, as per usual, you need a well thought- Here’s why:
been so applicable – with the growth of social media, out strategy to get ahead in the game.
your company is constantly in the spotlight. Twitter,
Facebook and other platforms have changed the way
Your stakeholders now expect you to be utilising 1. An independent forum:
social media for far more than pushing out brand This top-level event is the
that businesses communicate, market their brand
messages – it is an integral part on how modern product of primary research
messages and engage with their consumers. with leading social media
business is carried out.
As a marketing and communications professional, if practitioners, rather than
Time to get better: How we can help something put together by
you are not using social media to its full potential
you run the risk of being left behind. By not only your The Corporate Social Media Summit is the only vendors who are circling your
competitors, but by your customers – who are getting conference that gives you practical insights and budget. You’re assured of
used to interacting with socially aware companies strategies on how to commercially harness the power unbiased information – that’s
and will expect you to be as accessible as leaders like of social media across your company. Bench mark from also well-balanced, innovative
Best Buy, Whole Foods and eBay. the knowledge and experiences of senior corporate and informative – so you can
practitioners. As an attendee, you’ll gain insights and make better-informed business
• In the US the average person spends 25% of their decisions for your company
best practices that you can take back to your own
online time on social media sites
• 100% of US companies responding to a Useful
office and implement immediately.
2. Valuable market
Social Media survey said that social media was
This conference has been put together from 3 months intelligence: Best practice
primary research with your peers – the guys on the examples and expert advice
becoming a more important part of their marketing
front line experiencing this on a daily basis. We’ve from 20+ major US corporates
strategy
created an agenda that is up-to-date, in-depth, and whose social media is currently
• 88% of surveyed US companies say that their addresses the practical problems that your peers are leading the way
budget will increase for social media in 2011 still experiencing.
• 79 out of the top 100 Fortune 500 are using social If your company has a social media presence – or not –
3. Relevant and targeted:
The most important social
media as major channel of their marketing and this is the conference you need to attend.
media issues – topics that are
communications
• There are four distinct themes to equip you with at the forefront of your own
But there is still an awful lot to learn... the knowledge, skills, and best practices to ensure professional agenda right now
your company’s social media strategy is a success
Case in point: It’s common to see brands with hundreds
of thousands of followers and friends – clearly the
for 2011 and beyond. 4. An opportunity to
measure your social
chance for interaction has never been greater. Yet in a • Our speakers are seasoned social media media value: The tools you
recent Twitter survey, 53% of corporate accounts did professionals from big business; eBay, Cisco, need to define and measure
not humanise their brand, 68% had less than 1,000 Dunkin’ Brands and many more. Listening to them the effectiveness of your social
followers, with 15% inactive – hardly an example of provides in-depth insight into what makes social media policies – and examine
best practice! media so successful in business. ways to make it even more
...And things just got more difficult. • The conference offers 12 sessions of dynamic and valuable
Marketing doesn’t cut it anymore. interactive sessions across a range of formats that will
answer every key questions you’re struggling with. 5. Plenty of time for your
• 53.3% of your consumers are currently using social questions: Every session
media for customer service • With 12+ hours of networking you’re guaranteed on the Agenda ends with
abundant time to share and learn from your peers questions from you and
• 75% of US companies will use social media to do and fill that contact book with like-minded folks! your fellow delegates
customer service in 2011 Last year, about 70% of our attendees were from
• 63% of US companies will use social for future other big corporations.
product development in 2011 Do not miss this opportunity to get to the forefront
6. Boost your contacts:
Great meeting place for
• And another 63% will use it to engage their own of corporate social media. Failure to attend could be
corporate social media
employees further. detrimental to the future of your business.
practitioners – last year’s
Social is embedding itself through-out business, and I look forward to seeing you there! delegates included American
you need to start thinking about how it’s going to Express, Hertz, Cadbury,
Sincerely,
affect you. Gone are the days when ‘corporate social Frito-Lay and many many others
media’ is all about marketing through Twitter and
Facebook.
If you’re going to get ahead in 2011, you need to Harry Rollason
think about how to integrate social media across your Useful Social Media

3. There are plenty of social media
conferences to choose from.
“GREAT day at #CSM10 today!!”
But the Corporate
Social Media Summit Radian 6
is different – and better.
A bold promise. But one that is made from a position of strength.
Too many events in this area are dominated by self-styled social
media ‘gurus’ who pontificate on ‘social media issues’ in broad
terms that are of little or no relevance to a corporate audience.
While others are thinly disguised vendor pitches. If you’re unlucky,
you’ll get a combination of both.
By contrast, the Corporate Social Media Summit is focused
on your day-to-day business concerns and nothing else.
Take a look at the agenda to see what we mean.
Plus:
• Designed for you – the corporate. • Thought-provoking discussion
3 months of research to ensure every session speaks directly You’ll go back to the office armed with plenty of ideas
to a corporate audience. about driving your social media projects forward, to keep
them current – and ahead of the curve.
• Unrivalled networking opportunities
Last year Samsung, Air France KLM, Hertz and McDonalds were • Proven track record of success
some of the 170+ top firms represented at our East Coast Summit. No fewer than 95% of previous delegates confirm they
learned useful strategies and best practice at the Corporate
• Best practice from leading corporate peers: Social Media Summit on the East Coast (and we’ve taken
Our speaker faculty is drawn exclusively from senior people at big the feedback of the other 5% firmly on board).
corporates who’ve been tasked with delivering practical solutions
& informed opinion and analysis, rather than empty classroom theory.
20+ of the leading strategists in corporate social media – in one place
AMD Siemens eBay Intuit
David Kenyon Stefan Heeke Julie Haddon Ed Matlack
Vice President of World Wide Director of Interactive Marketing Senior Director, Marketing Group Marketing Manager
Channel Marketing and Global Social Media
The American Red Cross American Family Insurance
Sony Wendy Harman Qualcomm Troy Janisch
Sukhjit Ghag Social Media Director Liya Sharif Social Media Manager
Blogger and Social Media Evangelist Director of Digital Marketing
Dunkin’ Brands and Communications SAP
Adobe Tyler Cyr Brian Ellefritz
Maria Poveromo Web Communications Manager Make-A-Wish Foundation VP of Global Social Media
Director of Social Media Petri Darby
Cisco Director of Brand Marketing PayPal
General Motors Jeanette Gibson and Digital Strategy Sudha Janthe
Connie Burke Director of Social Media Marketing Social Media Strategist
Communications Manager, Audi
Social Media Hewlett-Packard Douglas Clark Hyundai Motor America
Mia Dand General Manager Customer Dan Bedore
Sun Life Financial Senior Social Media Manager Strategy & Engagement National Manager, Social Media
Steven Gangbar and Public Relations
Director of Social Media and Intranet

4. DAY ONE June 27 2011
Lay the foundations for future CASE STUDY: Ambassadors or liabilities: The next steps: How to improve
business success: where should How much power should you give engagement with your consumers
social fit in your business? your employees? to build long term – and beneficial
America’s largest companies are now rushing to The power of the employee as a brand ambassador – relationships
embrace social media, with 79% of Fortune 100 firms has never been greater. Equally, the potential for
using Twitter, Facebook, YouTube or corporate blogs Social media engagement between customers and
disaster – with the wrong message being published
in some combination, and 96% of businesses reporting brands has increased and in doing so, so has the
in your name – has soared.
they have experimented with social media for marketing challenge for brand marketers. With 79% of the Fortune
and communications in some form. In this session, discover how American Family 100 companies using more than one engagement
Insurance has created an active, social media-savvy platform with the end consumer, it is becoming obvious
But it’s no longer just about marketing. A new survey workforce in one of the most heavily regulated that engagement is increasing in complexity.
from Useful Social Media reports that before the end industries of them all. Learn from their experience how
of the year, most corporations will be rolling out social The issue is changing in 2011. It is now just as
to design and implement policies that create educated important now to retain friends as it is to earn new
media for customer service and product development workers who know how to use social media effectively
as well. And that requires more thought on your internal ones. Remember that it costs three to five times
and in tandem with your broader company goals: as much to acquire a new customer as it does
structure of social media expertize.
• How to take advantage of – and capitalize on – to keep an existing one –client retention is the new
As your use of social develops, so too must your strategy one of your prime assets while also mitigating the engagement, and social media is uniquely placed
and your model of adoption. In this session discover the dangers brought on by the advent of social media to help you retain and further engage your audience
answers to your questions. Cisco and Hewlett-Packard
will demonstrate the best way to embed social media in • Striking the right balance: Do you empower your In this session you will learn from Sun Life Financial,
your company – and explain why it must go further than Sony Electronics and the Make-A-Wish Foundation
employees or keep them under on-going supervision
your communications department: – all of whom have created a large following kept
and control?
them engaged and benefited from the rewards.
• Find your limits: Where to embed social media • Internal guidelines that work: Creating an engaged
internally – and where to avoid it at all costs • Effective engagement: Strategies and advice on how
work force without prohibiting natural conversation
to have a conversation that delivers the results you want
• Deciding which social models will work best for you: • Effective training: Ensuring people who are in direct
Pros and cons of hub and spoke, centers of excellence, • Create a personality: How to humanize your brand
contact with your customers know the rules of the and become a trusted friend
and empowered employees across the board game
• The role of a Social Media manager: The essential • How to retain friends and influence peoples: Keeping
American Family Insurance Troy Janisch people interested and building a lasting relationship
qualities your social media manager must possess Social Media Manager
in order to ensure prosperity that locks them tightly to your brand
• How to manage social media expertize across your You can’t have one without the Make-A-Wish Foundation Petri Darby Director
entire business: Creating a coherent internal social of Brand Marketing & Digital Strategy
media strategy that empowers your managers to
other: How to create synergy with
Sun Life Financial Steven Gangbar Director of
create cohesion traditional marketing to truly boost Social Media and Intranet
eBay Julie Haddon Senior Director, Marketing and your impact Sony Electronics Sukhjit Ghag Blogger and Social
Global Social Media Media Evangelist
C’mon. It’s 2011! Gone are the days when social media
Cisco Jeanette Gibson Director of Social Media Marketing was the neglected son in the family. Social media’s
the hottest marketing game-changer in town – and The advent of social media for
Hewlett-Packard Mia Dand Senior Social Media Manager
yet people who frankly ought to know better still see customer service: Cut your costs,
it in isolation, when it needs to be part of a broader
Getting to Yes: The secrets of marketing and communication strategy. improve brand image and be
achieving genuine – and enthusiastic Keeping the two apart not only limits your social media instantly accessible
– social media support from the top success... it also negatively impacts on your marketing Social media for customer service is starting to happen
initiatives and campaigns. To gain the full benefits, big time across North America – and by the time we get
people in your organization you must fully mesh your social media presence with to Christmas, it’s likely to be the norm. A huge 75% of
It’s a frustrating fact of life that securing corporate buy-in traditional marketing. US-based companies plan on using social for customer
continues to be a problem for many of us, because there In this session, Siemens will spell out precisely how service over 2011.
are plenty of senior executives who still don’t understand social media impacts on your traditional marketing
the value of a social media presence and/or remain too Hardly surprising, when you consider the positive
communications – and the necessary steps to integrate sentiment generated by good customer service:
skeptical of its value to allocate any decent resources.
and create synergy across your entire marketing better brand reputation, increased customer retention,
So it is critical to get the people that matter on board. program. competitive advantage and the opportunity to become
But to do so, you must speak to them on their terms leader of your particular pack.
and in their language. • Create the perfect marriage: Make sure your digital
activities mesh with –and support – the rest of your The potential to change your greatest critics into brand
How do you get the people that matter on board? marketing mix advocates has never been greater, and if you want to
AMD and Hyundai know how, and will demonstrate keep at the social media forefront, this is the moment
best practice techniques ( plus ‘magic tricks’) to move • Singing from the same hymn sheet: Incorporating to learn how to adapt your own social strategy and
your decision makers from lip service to full acceptance the correct core messages into all your external improve your customer service performance.
of the power of social. Discover how to unlock the communications
resources you need to create a successful social media In this session, learn what needs to be done and how
• Know the dangers: The risks you run by lacking a fast you need to act – and benchmark against some
with 100% backing from the top: truly integrated social/traditional media marketing of the companies leading the way:
• Demonstrate the vital importance of social: Share strategy
the right information to ensure your get buy-in – and • Prepare the ground: Find out what you need to
Siemens Stefan Heeke Director of Interactive do internally to set up your company for customer
budget – for your plans Marketing service delivery through social
• Is there any need? Show why a social strategy is business- General Motors Connie Burke Communications
critical – especially when everything else is going well • What is the right way to engage through social
Manager, Social Media media: How to modify your customer service best
• Tactics and tips to combat skepticism, negativity, practice to be relevant and appropriate for delivery
antipathy and plain old-fashioned fear from the older through social
generation of senior management
• Is it right for you? Are there some businesses that
AMD David Kenyon Vice President of World Wide needn’t bother with this aspect of social?
Channel Marketing
Audi Douglas Clark General Manager Customer
Hyundai Motor America Dan Bedore National Strategy & Engagement
Manager, Social Media and Public Relations
The earlier you book, the less you pay: Register by the 15th April 2011 to SAVE $400!

5. DAY TWO June 28 2011
Time to make it pay: What does success look like? The Elephant in the Room:
Strategies to move from followers Define a set of realistic KPI¹s to How to identify real Return on
to customers track progress that¹s vital for you Investment for your company
How do you get your friends to part with their hard As your social media strategy matures, it becomes Getting social media to deliver tangible financial value
earned cash? It’s a question that you’re going to find increasingly important to track success against the right is still easier said than done. But in searching for
yourself asking again and again over the coming year metrics, and putting together core KPIs that speak not financial ROI, are we simplifying the issues too much?
– and it’s just as awkward with Facebook friends only to your social media campaign but also address Are there better ROI metrics for your company’s aims?
as with off line ones! It’s a difficult beast to master! your key corporate goals. Or is the hard truth that social media success needs
to be measured in cold hard cash?
The challenge is finding the right balance between So, what does success look like for social media?
being a recognised salesperson and a trusted friend What is a reasonable target for your social media In this session, Intuit will walk you through a variety of
(that isn’t making the company any money). And is it policy? These are all questions you need to answer popular ROI models – financial and non-financial – that
honestly possible to walk a tightrope between the two? – and continue to assess and re-evaluate – before you are being applied to justify and prove the effectiveness
The challenge lies in finding the right balance get in over your head. of social media:
This session will set out ways of finding equilibrium – SAP and Qualcomm will show you how to set tailored • What does ROI look like for you? Is a focus on $$$
and will also help you to find the real value of the ‘like’ social media objectives and goals: correct, or simplistic?
or the ‘re-tweet’. We will learn from Dunkin’ Brands
• Designing and implementing an Action Plan to your • Find a clear route to ROI: Practical advice on what
an expert in conversation.
core business targets – and how – to measure
• Finding the right balance: How to convert followers
• Step-by-step tips to ensure your social media feeds • Examples from the best: Market intelligence
to customers without alienating them through selling
into – and enhances – your future strategies revealing the approach being taken by the leading
• What is the real value of a ‘like’ or a ‘re-tweet’: figures in corporate social media
• Learn from the leaders: Discover what they’re
Define the true value of people interacting with
doing – and about to do – and how to harness their Intuit Ed Matlack Group Marketing Manager
your brand
experience for your own success
• Discover practical strategies that changes your
SAP Brian Ellefritz VP of Global Social Media
The opportunities of mobile:
followers into sales and increase revenue streams
Qualcomm Liya Sharif Director of Digital Marketing
Now or Later?
Dunkin’ Brands Tyler Cyr Web Communications
and Communications It’s being reported that five billion mobile devices will
Manager
be used to access the internet this year. An opportunity,
Discover the gold: How to identify Crisis Management: How to for sure. But mobile also presents a series of challenges
and difficulties.
– and take advantage of – your most avoid hot water – and know
The changing mode of consumption, plus the growing
profitable social media data when the temperature’s about number of channels to contact you’re audience, add
Social media delivers a constantly onrushing river of
to hit boiling point up to a significant additional social media engagement
complication.
data. It’s easy to get overwhelmed. Your challenge is Social media is often to blame for creating and
not to track, measure and notice everything, but to amplifying public relations crises. But then again, The opportunities are great, yet companies successfully
focus instead on the business-critical information – and its ability to flag up – and mitigate – said PR disasters exploiting mobile social are currently few and far
turn this unique market intelligence to your advantage. is sometimes underplayed. between. Many businesses have already written it off
as a fad… although Starbucks and McDonald’s think
Come and watch Adobe and PayPal demonstrate the Use social correctly, you can most likely halt a threat otherwise:
best ways to measure your social media strategy – to your brand far earlier than before social media
and learn how to turn their wisdom into gold. came of age. In this session learn:
• How to measure your social media strategy: Whilst it might be impossible to completely mitigate • Preparing the ground: How to ensure your
What’s effective? What’s a red herring and against risk, effective listening will enable you to get company’s marketing is ready to embrace mobile
can be safely ignored? much better at spotting trouble, and making a positive
• Measuring the impact of your mobile social media
impact with your crisis response. Find out from The
• Turn what you find into lucrative business decisions:
American Red Cross how to keep your brand under • Location-based social media: Exploiting its ability
How do you incorporate the selected raw data into
friendly surveillance, and how to engage and not to amplify conversations via other channels and
strategic planning?
only protect your corporate responsibility but also boosting overall interaction and engagement
• Bottom Line/Top Dollar: Assess and forecast the to maintain competitive advantage.
Speaker to be confirmed
long-term impact on brand and revenue – and
• How to assess escalating situations
ensure you maximize the financial potential of your
social media data • When to step in: Assessing when a conversation
and community is ripe for engagement
Adobe Maria Poveromo Director of Social Media
• Eyes wide open: Making sure you don’t miss out on
PayPal Sudha Janthe Social Media Strategist
business opportunities that can arise from ‘disaster’
The American Red Cross Wendy Harman Social
Media Director
“I normally find social media
events frustrating - they don’t
“Great day one of the Corporate provide content on my level. This
Social Media Summit! Pumped event was different. I learned
for tomorrow – the schedule new things... because of the real
looks awesome” world experience and expertise”
Lisa D’Aromando, Kelly Feller, Senior Social
Social Media Manager, Sprint Media Strategist, Intel
The only social media conference designed exclusively for a corporate audience!

6. What do your peers think of the conference?
“I’ve definitely learned a lot from the
“Great!” amazing folks you had on board”
Esteban Contreas, Social Media Manager, Samsung Lisa D’Aromando, Social Media Manager, Sprint
“Conf has ended. What great content for “Exceeded my expectations,
us Corp social media types. Thanks” attendees were a wealth of info”
Kelly Feller, Social Media Strategist, Intel Chris Lorence, Chief Marketing Officer, ICBA
“Great people sharing great information” “Excellent opening remarks from
Citi and PepsiCo”
Gulsah Boye, Social Media and Digital Strategist, Hertz Lincoln Wood, Southern Co
“Day Two proving to be very insightful. “Good stuff coming from Corporate Social
Happy to be here” Media Summit in NY: 20+ speakers”
Stacy Parker, Manager – Community Outreach, Norfolk Southern Ellen Seebold, Founder, Seebold Marketing Communications
Who you’ll meet Type of Organization Attending Seniority of Attendees
4%
19% CEOs 3%
28% Vice Presidents Others
At the Corporate Social media summit you will have the Service
unique opportunity to connect with unrivalled numbers Providers
of peers from across large corporates in the US. It is a 9%
forum for the best practitioners and strategists to share Senior
experience and learn from each other. Managers
2%
Extensive networking time and interactive forums Other
mean you’ll be leaving with a multitude of new
contacts to bounce ideas off. 65% 24% 41%
5% Journalists Corporates Directors Managers
Don’t take our word for it, have a look and Instituitions
at last year’s attendees:
Sony Intel Hertz Gulf Power Company Desigual WhiteWave Foods
McDonald’s Mars Johnson & Johnson Sun Life Financial Amazon.com Cabot Creamery
Samsung Virgin Mobile USA Polo Ralph Lauren Siemens US Bank AllState Insurance
Microsoft NASCAR Panasonic Frito-Lay BAE Systems Canon
Sears Dunkin’ Brands Air France KLM Nationwide New York Life Insurance
Nokia General Motors Calvert Investments Prudential Insurance Sunny Delight Beverages
BASF Timberland Prudential Financial Halliburton AMD AND MANY MORE!
Join the conversation! You can follow us at:
@usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup

7. Catch Every Presentation...
It can be difficult to catch every word of
every presentation – and with the expertise
REGISTER NOW IN 3 EASY STEPS
on offer, you’ll want to. We will record every
presentation so you don’t miss a thing.
Simply purchase a Premium Pass when
you register. You’ll be given access to the
THE CORPORATE SOCIAL MEDIA SUMMIT
online video within 10 days of the event. June 27 – 28, Hotel Nikko, San Francisco
Register for a Premium Pass
on the form opposite!
1 Choose Your Pass
Save Big with our Standard Premium
Group Discounts • Access to all super-panels, • Access to all super-panels,
Take advantage of Useful Social Media’s workshops and case studies workshops and case studies
unique team discounts. Every third person
• Networking lunch and coffee • Networking lunch and coffee
in your group comes for half price.
breaks breaks
Contact the Useful Social Media • Evening drinks reception • Evening drinks reception
team on +1 800 814 34 59
+ Access to presentation slides + MP3s of every session
or info@usefulsocialmedia.com
post-conference at the conference
Book by 15th April $1400 SAVE $400 Book by 15th April $1600 SAVE $400
20+ Hours of Networking
Book by 13th May $1650 SAVE $150 Book by 13th May $1850 SAVE $150
Meeting key figures from within the industry
in person can be an invaluable experience. Full price $1800 Full price $2000
We know that a formidable chunk of you have
networking as your primary reason for attending.
The Summit is designed to maximize networking
2 Give us Your Contact Details
time – with highlights including a networking
party on the close of day one – 27th June.
Over 20 hours of applied discussion time will
take place over the 2 days. You’ll also have
the chance to arrange meetings with other
attendees before the event. First name: Telephone:
Last name: Email:
Position/Title: Address:
Solution and Service Providers – ever
find yourself asking these questions? Company:
• Where can I find new customers for my social media ZIP:
analytics products and services?
• Which emerging challenges will offer my business lucrative
opportunities going forward?
• Which partnerships will allow me to take my solutions into
new markets and add significantly to my bottom line?
3 Register Your Place
Well ask no more! Secure a sponsorship or exhibition package at
the Corporate Social Media Summit and you’ll be guaranteed to
meet and do business with your focused and senior audience of
corporate executives with a responsibility for social media strategy CALL US: EMAIL US:
– all of whom need your solutions and services!
+1 800 814 34 59 register@usefulsocialmedia.com
The Corporate Social Media Summit offers an excellent range
of sponsorship and exhibition opportunities to suit every need
and budget. We can literally tailor-make a sponsorship package FAX US: VISIT OUR WEBSITE:
to your needs – meaning you speak, build your band or organize +1 800 814 34 60 www.usefulsocialmedia.com
meetings with the leading figures in the CSM space. DO not miss
out on the unrivalled opportunity to do business and secure sales
from the CSM industry.
TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 22nd April 2011
Contact or email Andrew Bold today: incur an administrative charge of 25%. If you cancel your registration after 20th May 2011 we will be obliged
to charge the full fee. Please note – you must notify Useful Social Media in writing of a cancellation, or we
Call 1 800 814 3459 ext 7188 will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme
or email andrew.bold@usefulsocialmedia.com without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged,
where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice.
NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

8. “Terrific Corporate Social Media Summit!”
Ashley Brown, Director of Digital Communications, Coca Cola
The West Coast
Corporate Social Media Summit 2011
Utilize the full power of social
media to improve your marketing
campaigns, enhance your reputation
and boost your bottom line
Two-day business conference, June 27–28 SF usefulsocialmedia.com/sanfrancisco
Hotel Nikko, San Francisco #CSMSF
A practical and interactive business conference built for a corporate audience: 5 reasons why you need
to reserve your place now
AMD Dunkin’ Brands Intuit
David Kenyon Tyler Cyr Ed Matlack 1 Unrivalled speak line-up:
Vice President of World Wide Web Communications Manager Group Marketing Manager
Channel Marketing
Learn from 20+ senior social media
executives from Sony, General
Sony Cisco American Family Insurance
Motors, Dunkin’ Brands, eBay,
Sukhjit Ghag Jeanette Gibson Troy Janisch
Blogger and Social Media Director of Social Media Marketing Social Media Manager Hewlett-Packard and many more
Evangelist
2 Prepare for the future:
Adobe eBay SAP
Great opportunity to update
Maria Poveromo Julie Haddon Brian Ellefritz
Director of Social Media Senior Director, Marketing and VP of Global Social Media and refine your social media
Global Social Media strategies – and harness the
General Motors Qualcomm Hewlett-Packard latest business intelligence
Connie Burke Liya Sharif Mia Dand
Communications Manager, Director of Digital Marketing and Senior Social Media Manager 3 Fill your contact book:
Social Media Communications 12+ hours of networking
Siemens Make-A-Wish Foundation PayPal opportunities with senior
Stefan Heeke Petri Darby Sudha Janthe social media professionals
Director of Interactive Marketing Director of Brand Marketing Social Media Strategist
and Digital Strategy 4 Find answers
The American Red Cross Sun Life Financial Hyundai Motor America to your questions:
Wendy Harman Steven Gangbar Dan Bedore Unparalled opportunity
Social Media Director Director of Social Media National Manager, Social Media
and Intranet and Public Relations
to ask the burning questions
that matter to you
Audi
Douglas Clark 5 Best practice
General Manager Customer
Strategy & Engagement
and benchmarks:
Practical know-how and
solutions from companies
Join the conversation! You can follow us at: that have already overcome
the challenges you face
@usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup
LOOK INSIDE to see our extensive array of top quality speakers and social media shaping agenda