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Consumer behaviour
1.
THE CLOTHING
STORE
2.
VALUES
TRADITION VS CHANGE
3.
GROUPS REFERENCE GROUP
- NORMATIVE INFLUENCE
4.
Identification Reference Group
Informational
5.
CONVENIENCE
STORE
6.
SALT-LOW INVOLVEMENT
PRODUCT CAR-HIGH INVOLVEMENT PRODUCT
7.
PERCEPTION Steps of
Perception Exposure (Front shelf) Attention (20% discount) Interpretation (Purchase)
8.
LEARNING
Buy Keya Like the scent Purchase later 20% discount instead of Lux of Keya at full price Operant Conditioning
9.
SITUATIONAL FACTORS
Spacious Air-conditioned Clean
10.
BOOK STORE
11.
LIFESTYLE
ACTION ORIENTED STATUS PRINCIPLE ORIENTED ORIENTED
12.
EMOTIONS EMOTION
AROUSAL VS EMOTION REDUCTION
13.
SHOPPING
Fun Necessary Time Pass Clothing Books Friends Food Items Utilities Restaurant Browsing Traditional Western Birthday Groceries Soap Electronics Gift Phone Art piece A PARTIAL SCHEMATIC MEMORY MAP FOR SHOPPING
14.
ARTS AND ACCESSORIES STORE
15.
MOTIVATION
NEED FOR BELONGINGNESS
16.
MASLOW’S HIERARCHY OF
NEEDS Self Actualization Needs Esteem Needs CHARITY Belongingness Needs GIFTS Safety Needs INSURANCE Physiological Needs FOOD
17.
RESTAURANT
18.
CULTURE BIRYANI SWEETMEAT USE HAND
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