PESTEL Analysis of Bharti Airtel

1. PRESENTED BY:-Pradeep
BHARTI AIRTEL

2. INTRODUCTION
In late nineties, the development of
telecommunication infrastructures was growing at
rapid pace. Landline or Wired communication was the
only medium for communication. It was very difficult to
bind the entire country through wired connectivity.
This was the basic necessity for the growth of
Wireless technology.
In 1995, Wireless mobile services were launched by
Bharti Airtel under the brand name Airtel , in Delhi and
Himachal Pradesh.

3. PESTLE ANALYSIS
POLITICAL/LEGAL FACTORS
Mobilenumber portability (MNP) implementation would enable
subscribers to move to different service provider retaining the
original number.
This implementation would hamper Bharti Airtel as customers
would keep switching to any possible networks available. In India
legal obligations are defined regarding 3G auction and bidding,
which proves to be in favour of Bharti Airtel as this auction is not
available to the new entrants. This political factor forbids the
entry of new companies in to 3G services.
Due to rising terrorist activities and hacking of confidential data
on air, India Department of Telecommunication (DoT) has made
amendments related to security features which states that
telecom companies should have good policies for security and
they should be responsible for the security of the network.

4. ECONOMICAL FACTOR
Indian telecom was growing approximately in a range of
20 to 30 % in year 2002 ± 2003, but this figurehas moved
considerately to 40 ± 45 % during the last couple of
years.
Also this sector accounts for 1percent of India GDP and
this figure is likely to increase in few years. Approximately
30% of the service tax revenue is contributed by telecom
sector.
It is also considered to be one of the major sectors which
provide direct employment which indirectly helps in
economic growth of India.

5. SOCIAL FACTOR
Now a day, customers have a notion regarding brand
and status symbol. Customers have become
cautious regarding choosing of telecom network.
Cost factor is also major concern to customers
for example calling rates, roaming facility, etc. Most
of the customers are influenced by the latest fashion
trend. A company needs to be updated with the
latest technology and fashion trend.
Demographic factor play an important role in
selecting a product. Likes and dislikes of a teenager
and adult might not be same, so the company will
have to try its best to meet both the requirements.
Advertisements plays very important role in
selecting network.

6. TECHNOLOGICAL FACTOR
Bharti Airtel is first wireless service provider which
supplies roaming services, International and long
distance communication services and Value Added
Services.
Bharti Airtel has high-speed optic fibrenetwork. This
network presently spans 126,357 kms all over India.
Bharti Airtel's international network infrastructure
includes ownership of the i2i submarine cable
system and consortium ownership in five global
undersea cable system.

7. ENVIRONMENTAL FACTORS
Radio frequency waves emitted from the mobile
phones harms body cells and damages the DNA.
This is not yet proved that such changes were risk to
human health.

8. THANK YOU….