7. >
30
BN
How
do
you
maintain
performance
and
response
Mme
at
this
scale?
Impressions
How
do
you
give
visibility
about
this
data
per
Month
to
users
of
the
system?
How
do
you
store,
process
&
manage
all
>
50
TB
this
data?
How
do
you
analyse
all
this
data
for
Data
Generated
beSer
business
results?
per
Month
How
do
you
deliver
ROI
for
AdverMsers?
>
200
MM
How
do
you
maximize
MoneMzaMon
for
Users
reached
Publishers?
How
do
you
create
great
Ad
experiences
for
per
Month
Users?
9. Mobile
Internet
• Is
Highly
Measurable
• Has
to
standup
for
its
own
results
• Is
a
young
but
fast
growing
medium
– Feature
Phones
–
Smart
Phones
–
Tablets!!
– 25+
Tablets
being
unveiled
at
MWC
2011
• Is
not
a
younger
sibling
of
PC
Internet!
• Is
redefining
Internet
again!
16. • At
30,000
],
all
the
roads
of
the
city
look
nice
• At
1000
],
you
worry
about
the
taxi
stand
at
the
airport
• At
ground
level,
you
also
worry
about
the
honking,
humidity,
streetlights
and
the
works