11. If You Let Go off the Fancies
Advertisers build brands. Brands save time.
Brand = COLLECTIVELY, WHAT PEOPLE SAY,
FEEL & THINK ABOUT YOUR PRODUCT,
SERVICE OR COMPANY.
13. • “24 x 7”, “ASAP”, “1 second” – Expressing a sense of urgency
• “Rocking”, “kick – ass”, “buzz off”, “scoot”, (lets) “bounce”, “piss off”, “f***
off”, “lets head” – Symbolizing action orientation
• “Full – on”, “Max(imum)”, “awesome”, “f*** all”, “eww”, “soooooo”,
“toooo” (both used before describing something), “I’m f***ed”– Comfort
with extremes
• “Guys” (for a group of boys and girls), “dude” (for girls as well), “bitch” (used
interchangeably for boys and girls), fag (calling men and women both) –
Fading gender differences
• “What’s happening?”, “What’s up” (instead of hi or hello) – A desire to
always want to do something
One example of gauging mindsets - This helps people like you build
great products as well. Such insights are the future.
22. Advertising will become
supportive
• It will add value only through content
to create the buzz.
• BMW Films - Add Value Through
Content. Make the audience enjoy.
• Speed Racer gifts on Facebook
• Social Media